Strataegos Consulting is a strategy consultancy with a focus on strategy execution. Strataegos Consulting combines state of the art academic knowledge with a proven track record in strategy consulting and financial advisory. We help our clients develop and execute innovative strategies, that minimalize costs, increase revenues and improving satisfaction of customers and employees.

1. STRATAEGOS
CONSULTING
STRATEGY EXECUTION CONSULTING
STRATAEGOS.COM

2. STRATAEGOS CONSULTING 2
WELCOME TO
STRATAEGOS CONSULTING
Strataegos Consulting is a
strategy consultancy with a
special focus on strategy
execution. Strataegos is
specialized in helping
organizations develop and
execute innovative strategies
that enable them to create
sustainable value for customers,
employees and society.
Strataegos Consulting combines
leading edge academic
knowledge of strategy and
execution with a track record in
strategy consulting. Our
services focus on strategic
management – from strategy
development, strategy execution
to strategy management and
strategy control.
“
Even the best strategy is useless without execution — Dr. Arnoud van der Maas
WELCOME
STRATEGY EXECUTION CONSULTING

3. STRATAEGOSCONSULTING 3
STRATEGY EXECUTION CONSULTING
HELPING ORGANIZATIONS MASTER STRATEGY EXECUTION
MASTERING STRATEGY EXECUTION
Many organizations struggle to translate their strategy into concrete
results. We empower organizations to successfully develop and execute
their strategy. We combine leading edge academic research research with
a track-record in strategy consulting. Our mission is help executives and
managers to master this crucial challenge.
“STOP
STRATEGIZING
AND START
EXECUTING”
DR. ARNOUD
VAN DER MAAS

4. STRATAEGOSCONSULTING 4
OUR MISSION – MAKING STRATEGY WORK
We empower our clients to develop and execute innovative strategies that provide
sustainable value to customers, employees and stakeholders and minimize costs
and increase revenues.
OUR VISION – BRIDGING SCIENCE AND PRACTICE
We are a world leading strategy consultancy that empowers our clients to
successfully develop and execute their strategy. We combine state-of-the-art
academic strategy research with our strategy consulting practice.
OUR VALUES – PROVIDING VALUE FOR ALL STAKEHOLDERS
Our key values revolve around strategic vision, entrepreneurship, analytical skills,
people skills and integrity. We achieve optimal results for executives, managers,
employees, customers, stakeholders, society and environment.
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OUR MISSION, VISION & VALUES
EMPOWERING ORGANIZATIONS TO SUCCESFULLY DEVELOP AND EXECUTE STRATEGY

5. STRATAEGOSCONSULTING 5
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STRATEGY FORMATION
We help our clients develop and execute
innovative strategies that enable them to
create sustainable value for customers,
employees and society.
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STRATEGY EXECUTION
We help our clients execute their strategy
to achieve results and gain a sustainable
competitive advantage.
STRATEGY MANAGEMENT
We help our clients organize a strategy
management control system enabling
them to manage strategic planning and
execution in an integrated way.
STRATEGY RESEARCH
We conduct leading edge research into
strategy and strategy execution. Our aim
is to increase the understanding of
strategy & execution.
STRATEGY LECTURING
We deliver lectures and speeches on
strategy execution. Learn state of the art
best practices for strategy & execution.
STRATEGY PUBLISHING
We publish leading edge articles, books
and presentations on strategy and
strategy execution – based on leading
edge academic research.
OUR STRATEGY CONSULTING SERVICES
FROM STRATEGY TO STRATEGY EXECUTION

6. STRATAEGOSCONSULTING 6
STRATEGY CONSULTING
STRATEGY EXECUTION IS CRUCIAL FOR EVERY ORGANIZATION
We help our clients develop innovative strategies that create sustainable value
for customers, employees and society.
o We conduct a fact-based strategic analysis of the external environment,
internal organization and performance of the current strategy.
We involve key employees, customers and stakeholders in the strategy
formation process
o Involving employees and stakeholders improves the quality of the strategy
and its execution and secure their commitment to the strategy.
We help our clients write a concise and easy to understand strategic plan with
concrete strategic initiatives.
o The strategic plan has clear strategic objectives and outlines how the
organization aims to achieve those objectives.
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7. STRATAEGOSCONSULTING 7
STRATEGY CONSULTING | OUR APPROACH
THE SIX STEPS OF STRATEGY FORMATION
STRATEGY
1
ANALYZE THE
CURRENT
STRATEGY
2
MAKE AN
EXTERNAL
ANALYSIS
3
MAKE AN
INTERNAL
ANALYSIS
4
MAKE A
SWOT-
ANALYSIS
5
DEVELOP
STRATEGIC
OPTIONS
6
CHOOSE A
STRATEGY
06 Strategic Choice
Choose the strategy using
scenario’s in which external
developments are translated in
financial and organizational
consequences.
05 Strategic Options
Develop strategies that use the
internal strengths to play into
external opportunities and
mitigate weaknesses and threats.
04 SWOT-Analysis
Relate the strengths and
weakness of the internal
analysis to the threats and
opportunities of the external
analysis.
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02
03
Strategy Analysis
Assess the performance of the
current strategy to decide
whether the strategy must be
adapted or a new strategy must
be developed.
External Analysis
Identify threats and opportunities
using a macroeconomic analysis,
an industry analysis and a
competitor analysis.
Internal Analysis
Identify strengths and
weaknesses of the structure,
culture processes, people and
performance of the
organization.

8. STRATAEGOSCONSULTING 8
STRATEGY EXECUTION
EVEN THE BEST STRATEGY IS USELESS WITHOUT EXECUTION
We help our clients successfully execute their strategy to achieve results and gain a
sustainable competitive advantage.
o Many organizations have a fundamental disconnect between the formulation of their
strategy and its execution into useful action.
We help our clients translate their strategy into an execution plan with clear objectives,
activities and responsibilities.
o Even the best strategy is worthless when managers cannot translate the strategy into
operational reality.
We support our clients in the actual execution of the strategy.
o We help our clients align their structure, change the culture, mobilize the employees
and build strategy management control systems.
Fewer than 15 percent of organizations are successful at strategy execution.
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9. STRATAEGOSCONSULTING 9
STRATEGY EXECUTION | OUR MODEL
THE FIVE PILLARS OF STRATEGY EXECUTION
STRATEGY
EXECUTION
SYSTEM
1
STRATEGY
2
EXECUTION
3
PEOPLE
4
STRUCTURE
5
CULTURE
6
SYSTEMS
01
02
03
Develop the Strategy
Strategyexecutionstarts withdeveloping
a sound, clearand executablestrategy.
Noexecutioncansavea flawed strategy.
Execute the Strategy
After thestrategy is developed it must
beexecuted. Eventhebeststrategyis
useless without execution.This is
wheremoststrategies fail
Mobilize the People
Everyorganization, strategyand
executionis onlyas good as its people.
Peoplemakea strategya reality.
06 Build Control Systems
Build a planning and control systemthat
monitors and controls theexecution
and a reward systemthatmotivates and
rewards peopletoexecutethestrategy.
05 Change the Culture
Thecultureand corevalues of an
organization must support thestrategy.
Createa safeculturethat stimulates
cooperationand innovativebehavior.
04 Align the Structure
Thestructureof anorganization must
bealigned toits strategyDesigna clear
and decentralized structurethat
supports thestrategyand its execution..

10. STRATAEGOSCONSULTING 10
5 KEY PRACTICES FOR STRATEGY EXECUTION
THE MOST IMPORTANT BEST PRACTICES FOR STRATEGY EXECUTION
1
COMPETENT
MANAGEMENT
Appoint the
right managers
in the right
place.
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USE PEOPLE
SKILLS
Mobilize
employees
using people
skills.
2
PLAN THE
EXECUTION
Translate the
strategy into an
implementation
plan.
4
ALIGN THE
STRUCTURE
Design a
decentralized
organization
structure.
5
CHANGE THE
CULTURE
Create a
fearless
organization
culture.
The PhD research of Dr. Arnoud van der Maas found the following five most
important best practices for strategy execution in public and private
organizations.

11. STRATAEGOSCONSULTING 11
STRATEGY MANAGEMENT
INTEGRATING STRATEGY DESIGN AND STRATEGY EXECUTION
We help our clients organize a strategy management system to manage
strategic planning and execution in an integrated way.
o Most strategies fail in the execution phase because strategy formulation and
execution are treated separately.
We help our clients translate their strategy into an execution plan with
concrete operational objectives, activities and responsibilities.
o Many organizations do not succeed in translating their strategy into
operational objectives and activities.
We organize an annual strategy management system that analyzes,
develops, executes, monitors and adapts the strategy and its execution.
o Many organizations lack an effective strategic management system with
which they can realize their strategic and operational objectives.
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12. STRATAEGOSCONSULTING 12
STRATEGY MANAGEMENT | OUR SYSTEM
THE FIVE STEPS OF STRATEGY DEVELOPMENT
STRATEGY
EXECUTION
1MAKE A
STRATEGIC
ANALYSIS
2DEVELOP THE
STRATEGY
3PLAN THE
EXECUTION
4EXECUTE THE
STRATEGY
5MONITOR &
ADAPT THE
STRATEGY

13. STRATAEGOSCONSULTING 13
1
STRATEGY
FORMATION
2
STRATEGY
PLANNING
4
EXECUTION
CONTROL
3
STRATEGY
EXECUTION
MANAGING THE STRATEGY CYCLE
INTEGRATING STRATEGY DEVELOPMENT AND EXECUTION
STRATEGY
FORMATION &
PLANNING
Develop the strategy
and translate the
strategy into
strategic objectives
and an execution
plan with operational
objectives,
processes, and
activities.
STRATEGY
EXECUTION &
CONTROL
Execute the strategy
and control the
strategy by
monitoring the
progress of the
execution and when
required, making
adjustments to the
strategy or its
execution.

14. STRATAEGOSCONSULTING 14
STRATEGY RESEARCH
PHD THESIS ON
STRATEGY EXECUTION
Mastering strategy
execution with 18 best
practices for strategy
execution.
STRATEGY RESEARCH WITH A FOCUS ON STRATEGY EXECUTION
We conduct leading edge research in strategy execution.
o Building on the PhD research on strategy execution of Dr.
Arnoud van der Maas at Rotterdam School of Management.
Our strategy execution research has the following objectives:
o Investigating best practices and key insights on strategy and
strategy execution.
o Uncovering key success factors for strategy execution.
o Understanding why strategies succeed or fail.
o Testing and refining the Strategy Execution Model developed
by the PhD research of Dr. Arnoud van der Maas.

15. STRATAEGOSCONSULTING 15
STRATEGY RESEARCH | OUR SURVEY
ASSESS THE CAPABLITY OF YOUR ORGANIZATION TO EXECUTE STRATEGY
How successful is your organization in strategy execution?
o Find out how proficient your organization is in developing and
executing strategy.
o Take our comprehensive survey and diagnose your organizations
ability to develop and execute strategy.
Achieve excellent strategy execution performance.
o Once you know, keep what is working and fix what is wrong.
Calculate the Strategy Execution Index of your organization.
o Find out which of the 18 best practices you need to improve.
o Find out whether there is a shared understanding within your
organization about what goes well and what must be improved.
STRATEGY
70% EXECUTION40%
CONTROL
85%

16. STRATAEGOSCONSULTING 16
EXECUTE YOUR STRATEGY
SUCCESFULLY
Learn how to execute strategy
successfully in your organization.
Learn best practices, tools and
key insights about strategy
execution grounded in leading
edge research within public and
private organizations around the
world.
BUILD A STRATEGY
MANAGEMENT SYSTEM
Learn how to organize a strategy
management system to manage
strategic planning and strategy
execution in an integrated way.
Learn about the five steps to
analyze, develop, translate,
execute and monitor and adapt
a strategy.
TRANSFORM YOUR
ORGANIZATION
Learn how to successfully
change your organization. Learn
about the eight best practices
for organizational change. These
practices help managers to
adapt their organization to the
ever changing environment and
achieve sustainable success.
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STRATEGY LECTURES
LEARNING ORGANIZATIONS TO SUCCESFULLY DEVELOP AND EXECUTE STRATEGY
We deliver lectures on strategy, execution and change management.

17. STRATAEGOSCONSULTING 17
STRATEGY PUBLISHING
BRIDGING STRATEGY EXECUTION SCIENCE AND PRACTICE
We publish articles, presentations and books on strategy and strategy execution.
o The aim of our articles is to disseminate best practices and key insights that help
executives and managers successfully develop and execute strategy.
Our publications are based on leading edge research in strategy and execution
but are grounded in strategy practice.
o Most articles are based on the PhD research on strategy execution by Dr. Arnoud
van der Maas.
Our publications are aimed at executives and managers with strategy
responsibilities around the globe.
o Our publications have a global orientation as it is based on interviews and
workshops with strategy and execution practitioners around the world.
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18. STRATAEGOSCONSULTING 18
STRATEGY PUBLISHING | KEY PUBLICATIONS
BRIDGING STRATEGY EXECUTION SCIENCE AND PRACTICE
PHD THESIS STRATEGY
EXECUTION
This PhD thesis presents the
Strategy Execution Process,
Content and Context
Framework with 24 success
factors for strategy
execution.
MASTERING STRATEGY
EXECUTION
This article presents the six
pillars of strategy execution,
the strategy and its execution
and the structure, culture,
people and systems of the
organization.
BUILDING A STRATEGY
MANAGEMENT OFFICE
This article presents the
Strategy Management Office
for managing strategy
formulation and execution in
an integrated way and
achieve operational results.

19. STRATAEGOSCONSULTING 19
DR. ARNOUD VAN DER MAAS
Dr. Arnoud van der Maas
OWNER STRATAEGOS
CONSULTING
FOUNDER AND OWNER OF STRATAEGOS CONSULTING
o Strategy consultant and financial advisor in
government, healthcare and start-ups.
o Author, researcher and international expert in
strategy execution.
o Founder of Strataegos Consulting – a strategy
consultancy specialized in strategy execution.
o Received a PhD in Strategy Execution from
Rotterdam School of Management, Erasmus
University.

20. STRATAEGOSCONSULTING 20
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22. CONTACT US
COMMENTS OR QUESTIONS?
info@strataegos.com
Mail us with every question
about strategy & execution.
+31 6 4222 8093
Call us for advice about
strategy & execution.
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