3. - 3 -
Inception and Ideation
In India, out of 204.9 million households only 4.2 million households have a computer, whereas
110 million households have a TV with cable connection
(Source: CIA Factbook 2007 World Bank WMDS 2007)
Social Requirement
Information empowers education which can be enabled through the power of the web
Computer penetration is low in developing countries thereby restricting internet access
Need for addressing the entertainment and information needs across rural and semi-urban areas.
TV, an existing infrastructure in Indian homes caters to limited content
A price sensitive and tech aware market
Government focus on increasing internet penetration at low costs
Business Requirement
10% of the Indian population use internet
A mere 2% amongst the internet users subscribe to broadband connectivity
ISPs unable to sell their bandwidth. Hence ROI low on CAPEX
No mechanism in place to leverage the “idiot box” at home to push internet through it
Price sensitive market demands CPE devices to be bundled with service at subsidized rates
4. - 4 -
Business Potential
World
Regions
Population
TV
Households
Internet Users
Internet
Connections
Potential Market
Asia 3,776,181,949 700,000,000 578,538,257 235,703,000
464,297,000
Africa 955,206,348 100,000,000 51,065,630 25,075,000
74,925,000
Europe 800,401,065 227,000,000 384,633,765 168,387,000
58,613,000
North
America
337,167,248 114,500,000 248,241,969 80,000,000 34,500,000
http://www.internetworldstats.com/stats.htm
5. - 5 -
TCS HIP - Inception & Ideation
There exists a huge potential for an alternate low cost computing platformThere exists a huge potential for an alternate low cost computing platform
TCS HIP
Provides the benefits of a
computer and mobile over
the TV at the cost of a mobile
phone
• Highest penetration
• Serves only communication purposes
• Highly Interactive
• Lowest cost
• Highest penetration
• Serves only communication purposes
• Highly Interactive
• Lowest cost
• Highest penetration
• Serves only Entertainment purpose
• No Interactivity and intelligence
• Moderate cost
• Highest penetration
• Serves only Entertainment purpose
• No Interactivity and intelligence
• Moderate cost
• Lowest penetration
• Serves information purpose
• Extremely intelligent
• High cost
• Lowest penetration
• Serves information purpose
• Extremely intelligent
• High cost
Need for
Convergence
TV
Mobile
PC
6. - 6 -
Conceptualization
A leading Telecom service provider in India was finding it difficult to sell its bandwidth due to limited access
points
TCS Innovation Labs stood up to the challenge to create a low cost interactive platform with both uplink
and downlink
Need of the hour was to conceptualize a device which would leverage the readily available television at
home to provide information and entertainment
TCS Home Infotainment Platform (HIP) was conceptualized
HIP, a device consisting of embedded components accepts analog video feed from any source and
provides an uplink and downlink for interactivity and other value added interactive video based services via
GSM, CDMA and 3G
How the ball started rolling?
7. - 7 -
Value Proposition
Personalized Chat
Rural Education
Utilities
Car Infotainment
Surveillance
Corporate and SME
Telemedicine
Home Banking on TV
TCS HIPTCS HIP
9. - 9 -
TCS HIP
Gen1 version of HIP was launched in India by a leading CDMA service provider in India and in Philippines by a leading
incumbent service provider.
Overview
• File manager
• Media Player
Photo viewer
Music player
Video player
• Internet Browser
• PDF editor
PDF viewer
PDF creator
• Calculator
• Zip/ Unzip
• Open office
• E-Mail client
• Chat client
• Printer access
• Games
• Remote Upgrade
• Provisioning
• Authentication
• Viewing TV content
• Blending of TV and Graphics
• Web Browser
• Audio Player
• Video Player
• Picture Viewer
• Video Chat
• SMS/ SMS on TV
• Remote Upgrade
• Provisioning
• Authentication
GEN 1 Features GEN 2 Features
10. - 10
-
HIP System Overview
Conventional Set
Top Box
(Tata Sky, Cable,
CAS)
TCS Value Add
Browser
Audio/
Video Chat
Media Player
Ethernet &
PPPoE Driver
USB Modem
Driver
Storage Drivers
Keyboard /
Mouse Drivers
CDMA/GSM/3G
Modem
USB Device
Storage
Wired/Wireless
Keyboard /
Mouse /
Remote
Television ADSL ModemADSL Modem
DTH / Cable
Broadband
Other Apps
12. - 12
-
Web Connectivity Options
CDMACDMA GSMGSM 3G3G
Web Connectivity
PPPoEPPPoE
LAN
(Static)
LAN
(Static)
LAN
(DHCP)
LAN
(DHCP)
EVDOEVDO HSDPAHSDPA HSUPA
USB ModemUSB Modem EthernetEthernet
13. - 13
-
Browser
• Browser allows user to browse through internet, check mails, chat while watching TV shows
• TV centric layout and design
• Flash Support
• Multiple Tab Support
Features
14. - 14
-
Home Media Player
• Audio player
• Digital Photo Viewer
• Video Player
Features
15. - 15
-
Video Chat
• Video chat enables HIP users to engage in multimedia
sessions with one another or with a PC client
• Content sharing and session storage
• Proprietary adaptive rate control to suit the available
network bandwidth
• Works with both analog camera and USB webcam
• Phone no. based addressing
Features
• Mobility of consumers has reduced time at home and
video chat enables families to interact and communicate
with members residing far away or in transit
Positioning
16. - 16
-
SMS
• Check and Send SMS on TV through the SIM
• Send SMS while watching TV
• Basic SIM based address book Support
Features
Features
• Robust over-the-air (OTA) upgrade
• Handles network and power failures during upgrade
• Authentication ties box to specific service provider
network
Remote Upgrade and Authentication
Onscreen Keyboard for Messaging
17. - 17
-
Platform Details
• Target Hardware:
– TI Da-Vinci DM6446 / OMAP3 /
Intel ATOM
• Operating System
– Embedded Linux 2.6.x
• Languages/tools
– C / C++
– Javascript / HTML
• Browser
– Opera for devices 9.6 / Firefox
– Adobe Flash Support
• Multimedia Codecs
–H.264
–MPEG1, MPEG2, MPEG4
–MP3
–JPEG
–AMR-NB
–AAC
–OGG
–FLAC
19. - 19
-
• In Philippines it is launched through Smart
Communications under the brand name of
“SmartBro SurfTV”.
• Order committed for 100K units and
current production is 25K
Deployment Status
• Tata Teleservices Ltd. launched HIP under
the brand name of “Dialog” in Tamil Nadu
and West Bengal.
• Order Received for 100K units and current
production is 5K
TCS’ Home Infotainment Platform launched successfully in India and Philippines.
Good Traction received in Malaysia, Thailand and Indonesia
6 patents filed, more than 15 publications in leading conferences / journals
20. - 20
-
Smart TV – the next generation HIP
TCS’ Smart TV offers a widget based interactive television viewing experience by providing personalized
web content even as you watch your favorite program – introducing the concept of context aware interactivity
on live TV.
Widget based applications
Universal connectivity support
Internet Radio Support (SHOUTcast)
Robust Over-the-air (OTA) upgrade
Online video streaming
support(YouTube,Metacaffe,vuclip,bollywoodmp4)
Content mash up
Live TV Streaming Support (YuppTV.com)
Streaming Music Support (Raaga.com)
Live chat support (yahoo, meebo)
PVR Support
Place-shifting TV on mobile
Features
22. - 22
-
Technology Challenges
–TV-centric UI
• TV as a display medium
• Remote based Navigation
– Unreliable Network Condition
• Real-time QoS sensing and adaptation
– Ease of Application Development
• Generic media Framework
23. - 23
-
Anti-flicker Algorithm for Flicker Reduction
– Application of Blur Filters in Vertical Direction
– Blur Filter a function of upper pixel, current pixel
and lower pixel
– real-time implementation in DSP of DaVInci
24. - 24
-
Up Left
Up Right
Down RightDown Left
Down OK
Left Right
Up
The Up, Down, Left and Right keys in the
remote-control is used to move across the key-
blocks in vertical and horizontal direction. As
these 4 keys are used to navigate across key-
blocks they are called Navigational keys.
The Up left , Up right , Down left and Down right keys are used to select the characters a,
b ,g, h respectively in the key block and are called Selection keys.
The on-screen keyboard is operated by remote control.
Along with the selection keys ,Ok key is used for selection in key-blocks like space-bar
www. , .com , caps and symbol.
Novel on-screen Keyboard
25. - 25
-
Rate Adaptive Video Chat
Video Conferencing Application
Middleware Framework
Encode Control
Decode Control
Video
Encode
Audio
Encode
Audio
Decode
Video
Decode
Probe
Packet
Packetization and
Transmission
Reception and de-
packetization
RTT(P1, ti)
RTT(P2, ti)
P1(ti) P2 (ti)
Transmitter
End
Receiver
End
Grandma @ 30kbpsAkiyo @ 25kbps
PS
N
R
(in
dB
)
PS
N
R
(in
dB
)
29. May 17, 2015 29
Confidential
IPR – Freedom-to-Operate (FTO)
Freedom-to-Operate (FTO)
• IPR analysis is conducted for all proposed features to find out that any patent is
not being infringed by any proposed feature.
• In case of potential infringement possible options:
– Change design to work-around
– Check if a patent-family member rejected/withdrawn in any country
– License-in ( agreement with patent /application holder)
– Oppose/Challenge a patent ( This option has not been used yet )
Protection
• All inventions resulting from R &D Work are protected by patent applications in
India.
• Patent protection is territorial .
• PCT applications are made to get 30 months total time to decide on protection
need in foreign countries while still analyzing the commercial prospect in different
countries.
• Important GUI artifacts protected by copyright registration.
• Trademark registered to establish a brand around the product and protect it.
30. - 30
-
Commercialization Challenges
• Technology
– High-Performance at given cost limit is of primary importance, features need to
tuned accordingly
• Managing Cost vs. Feature vs. Performance
– Choosing the right hardware platform
• Market
– Voice of customer’s customer (end-user) is more important than voice of
customer (Telco)
– Understanding the Market Requirement and Positioning
• Engineering
– Product discipline needs to be strictly adhered to with requirement freeze
– No compromise on Product performance and Usability
– Ensuring Consumer-grade Quality and Stability
33. 33
Co-Innovation Network
The TCS Co-Innovation Network builds collaborative frameworks to enable innovation across the
TCS Ecosystem
34. 34
Technology Market Map
The Technology-Market Map enables systematic planning and execution of three distinct
innovation categories
35. 35
- 35 -
“IT” Concerns“IT” Concerns
Innovation/R&D Themes
• Improve Operational Efficiency
and Productivity
• Enable Business Agility
• Simplify and Transform
• Manage Enterprise Risk and
Compliance
• Improve Enterprise Knowledge
• Improve Operational Efficiency
and Productivity
• Enable Business Agility
• Simplify and Transform
• Manage Enterprise Risk and
Compliance
• Improve Enterprise Knowledge
“Business” Concerns“Business” Concerns
• Enable Understanding of
Markets and Customers
• Improve User Experience
• Enable Information Ubiquity
• Improve Healthcare
• Improve the Environment
• Enable Understanding of
Markets and Customers
• Improve User Experience
• Enable Information Ubiquity
• Improve Healthcare
• Improve the Environment
The TCS Innovation Themes give direction and purpose to the
innovation processes and are anchored in the value proposition
to the customer
36. 36
Ubiquitous Computing
“Ubiquitous computing enhances computer use by making many computers
available throughout the physical environment, but making them effectively
invisible to the user”
4A’s of Ubiquity - Anytime, Anywhere, Anybody, Always Connected
The most powerful technologies are invisible: they get out of the way to let human be effective
• Electricity
Electric motors hidden everywhere (20-30 per car)
Electric sockets in every wall and portably available through batteries
Integrated, invisible infrastructure
•Literary technology
Continuously surrounding us at many scales: books, newspapers, street signs, candy wrappers
Used trivially and profoundly
Literally visible, effectively invisible
Mark Weiser, Xerox PARC 1988
43. 43
Solution Focus
Devices
• Home Infotainment Platform
• Smart TV
• Home Gateway
• Connected Car
Back-end Systems
• Low-cost Storage
• Grid Fault Intelligence
• Capital Market Surveillance
• TV Viewership Analytics
44. 44
Research Focus
• Frugal Engineering
• User Experience
• Universal Connectivity
• Interoperability
• Security and Privacy
• Context Awareness
• Reliability
