Build Effective Digital Strategies
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This document outlines an outsourcing strategy department that provides digital marketing support services to agencies. It discusses 5 stages of pre-sale work including research, creative development, media planning, and pitching. The department has expertise across various industries and specializes in developing digital strategies, creative content, and media plans. Clients can outsource individual stages or full projects. Pricing ranges from free brief evaluations to packages starting at $25,000 for full service support.
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Build Effective Digital Strategies
- 1. aespirin@gmail.com Strategy Department YOUR STRATEGY SUPPORTING FOR CONSTRUCTION THE BEST COMMUNICATIONS
- 2. aespirin@gmail.com Sometimes we don’t have accessible resources & opportunity’s to achieve the best results
- 3. aespirin@gmail.com You didn't have enough data knowledge You don’t have enough time to solve current tasks Sometimes you just can take this task because you have many other work
- 4. aespirin@gmail.com Or you have to spent more time on other work and other goals
- 5. aespirin@gmail.com And yours clients require consistent and informed decisions for their communication platform or ad campaigns
- 6. aespirin@gmail.com We are adding your expertise in building a digital strategy While you are concentrating on current tasks and goals
- 7. aespirin@gmail.com Business Marketing Communication Media Digital strategy and other channel WEB, MOBILE, CONTENT SEM, SMM, CRM, ORM, OLV STRATEGY
- 8. aespirin@gmail.com Business Marketing Communication Media Digital strategy and other channel WEB, MOBILE, CONTENT SEM, SMM, CRM, ORM, OLV we are here
- 9. aespirin@gmail.com Pre-sale development OUTSOURCING STRATEGY DEP. Market analysis Consumer / Customers Analysis Communication platform dev. Media / Performance strategy and tactics Special project development Presentation / Pitches Day-to-day work SMM CRM MEDIA PRODUCTION ACCOUNTS/ DOCUMENTS CREATIVE CLIENT SERVICE AND EXECUTION
- 10. aespirin@gmail.com We know and understand how difficult to give the best service to the client on the daily bases
- 11. aespirin@gmail.com When you are having the duty to support current clients, the new ones shouldn’t be missed therefore we can become your strong support in the management process while you are developing new business
- 12. aespirin@gmail.com HOW WE WORK WITH AGENCIES? It’s very simple
- 14. aespirin@gmail.com Research Creative Media PitchBrief evaluation YOU CAN GIVE ALL OR A FEW PART OF PRE-SALE WORK STAGES
- 15. aespirin@gmail.com Research Creative Media Pitch – Brief overview – Questions Brief evaluation STAGE 1
- 16. aespirin@gmail.com Research Creative Media Pitch – Brief overview – Questions – Category – Consumer – Brand Communication – Competitive analysis Digital: Web, SMM, – Consumer decision making (touchpoints) – Conclusion and Reco – Creative Brief Brief evaluation STAGE 2
- 17. aespirin@gmail.com Research Creative Media Pitch – Brief overview – Questions – Category – Consumer – Brand Communication – Competitive analysis Digital: Web, SMM, – Consumer decision making (touchpoints) – Conclusion and Reco – Creative Brief – Ideation – KV – Web / app – Copywriting Brief evaluation STAGE 3
- 18. aespirin@gmail.com Research Creative Media Pitch – Brief overview – Questions – Category – Consumer – Brand Communication – Competitive analysis Digital: Web, SMM, – Consumer decision making (touchpoints) – Conclusion and Reco – Creative Brief – Ideation – KV – Web / app – Copywriting – Media strategy – Channels KPI’s – Performance Brief evaluation STAGE 4
- 19. aespirin@gmail.com Research Creative Media Pitch – Presentation– Brief overview – Questions – Category – Consumer – Brand Communication – Competitive analysis Digital: Web, SMM, – Consumer decision making (touchpoints) – Conclusion and Reco – Creative Brief – Ideation – KV – Web / app – Copywriting – Media strategy – Channels KPI’s – Performance STAGE 5 Brief evaluation
- 20. aespirin@gmail.com Research Creative Media Pitch – Presentation– Brief overview – Questions – Category – Consumer – Brand Communication – Competitive analysis Digital: Web, SMM, – Consumer decision making (touchpoints) – Conclusion and Reco – Creative Brief – Ideation – KV – Web / app – Copywriting – Media strategy – Channels KPI’s – Performance 5 STAGES 5 EXPERTISE Brief evaluation
- 21. aespirin@gmail.com 8-14 days for prepare all parts of whole effective presentation for client – Presentation– Brief overview – Questions – Category – Consumer – Brand Communication – Competitive analysis Digital: Web, SMM, – Consumer decision making (touchpoints) – Conclusion and Reco – Creative Brief – Ideation – KV – Web / app – Copywriting – Media strategy – Channels KPI’s – Performance Research Creative Media PitchBrief evaluation
- 22. aespirin@gmail.com WE WORK FOR YOUR SUPPORTING ON EACH DIFFERENCE STAGES Brief evaluation Research CreativeMedia Pitch
- 23. aespirin@gmail.com YOU CAN CONTROL AND ADJUST ALL STAGES OF WORK
- 24. aespirin@gmail.com You save your time We save you nerves Our stuff consists of digital supervisions: strategy and creative people with rich experience of digital marketing who controls whole communication process from the start to the end
- 25. aespirin@gmail.com We expertise in further categories: Telecom Banks Pharma Retail Alco Coffee Beauty Mobile phone Nutrition Web Auto Drink Taxi Development Tires Toys Fast Food Tea Water Gadgets
- 26. aespirin@gmail.com What result will you achieve at final stage?
- 27. aespirin@gmail.com We create our proposal based at Data and Researches TYPE OF STRATEGY: 1. Communication 2. Media 3. Digital 4. OLV (creative and media) 5. SMM (creative and media) 6. CRM etc. AND ALSO 1. Integrative campaign 2. 360 campaign description 3. Activation / Promo 4. Special projects CREATIVE 1. Idea (or Big) 2. Channel implementation 3. Copywriting 4. Design 5. Scripts MEDIA 1. Audience media consumption 2. Multichannel Media strategy 3. Media plan with KPI’s
- 28. aespirin@gmail.com Average timeline of development of whole pre-sale Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Brief evaluation Research Creative Media Pitch – Brief overview – Questions – Category – Consumer – Brand Communication – Category – Consumer – Brand Communication – Competitive analysis Digital: web, smm, crm, – Consumer decision making (touchpoints) – Ideation – KV – Web / app – Copywriting – Media strategy – Channels KPI’s – Performance – Digital: web, SMM, CRM, – Conclusion and Reco – Creative Brief Pres Design
- 32. aespirin@gmail.com Consumer: what is he think about that? Источник: исследование "Российский покупатель в новых экономических условиях" Nielsen, сентябрь 2016 14 15 20 24 38 40 41 62 72 79 18 11 18 24 38 41 39 52 72 78 0 10 20 30 40 50 60 70 80 90 Быстрое обслуживание накассе Широкий выбор свежего мяса ирыбы Есть товары, которых нет вдругих магазинах Высокое качество продуктов Широкий ассортимент Удобное местоположение Нужные товары всегда вналичии Привлекательные промо Хорошее соотношение цены икачества Низкие цены на большинство товаров сен.15 сен.16 Цена — по-прежнему наиболее значимый фактор и при выборе продуктов питания и товаров повседневного спроса. На втором месте — наличие акции или скидки; На третьем – привлекательные промо
- 34. aespirin@gmail.com Now our media consumption started from smartphone Hunting for micro moments-smartphone - main task in shrinking world MOBILE
- 35. aespirin@gmail.com Social Network now - this is a biggest media network and content distributor in the world Facebook OK.RU Vk.com New communication paradigm
- 37. aespirin@gmail.com Семейные ценности/ family values Энергия красоты / beauty energy Красота волос в мегаполисе / hair beauty in big city Ты – особенная / you are special Красота от природы / natural beauty
- 38. aespirin@gmail.com Имиджевые Brand perception by consumers ПОХМЕЛЬЕСПОРТ/ФИТНЕСС Жажда Восстановление Для детей УТОЛЕНИЕ ЖАЖДЫ ВЕЧЕРИНКАВ ДОРОГУ ПУТЕШЕСТВИЕ УТОЛЕНИЕ ЖАЖДЫ СПОРТ/ФИТНЕ С ВОДНЫЙ БАЛАНС В ДОРОГУ ПУТЕШЕСТВИЕ УТОЛЕНИЕ ЖАЖДЫ ВОДНЫЙ БАЛАНС В ДОРОГУ УТОЛЕНИЕ ЖАЖДЫ СПОРТ/ФИТНЕ С ВОДНЫЙ БАЛАНС В ДОРОГУ ПУТЕШЕСТВИЕ ПОХМЕЛЬЕ ПОХМЕЛЬЕ СПОРТ/ФИТНЕ С УТОЛЕНИЕ ЖАЖДЫ ДЛЯ СЕМЬИВ ДОРОГУ УТОЛЕНИЕ ЖАЖДЫ СПОРТ/ФИТНЕ С ВОДНЫЙ БАЛАНС ВЕЧЕРИНКАВ ДОРОГУ ПУТЕШЕСТВИЕ ДЛЯ СЕМЬИ УТОЛЕНИЕ ЖАЖДЫ СПОРТ/ФИТНЕ С ВОДНЫЙ БАЛАНС В ДОРОГУ COST УТОЛЕНИЕ ЖАЖДЫ СПОРТ/ФИТНЕ С ВОДНЫЙ БАЛАНС В ДОРОГУ В дорогу Индивидуалисты Коллективисты Функциональные
- 39. aespirin@gmail.com Who is our TA?
- 40. aespirin@gmail.com Category ConsumerCompetitors Key digital trends 1. Competitors communication 2. Competitors in the media 3. Perception and analyses of competitors 4. Features 5. Types of consumer involvement 1. Their concerns and voice 2. What are they looking for? 3. How they are looking for? 4. Consumer decision journey 5. What people are saying about the product? 6. Demo – psycho graphic 7. Consumer Insight 1. Digital consumption of trends 2. Which format is popular 3. Where brands are moving or heading 4. Convenient consumption formats 5. New approach and innovation 1. Common features of category 2. The demand of the category 3. The leaders and the losers 4. Dynamics of category 5. Prices and their perception 6. Best practices in the category
- 46. aespirin@gmail.com Brief evaluation Research Creative Media Pitch0 RUB From 25 000 RUB From 25 000 RUB From 10 000 RUB 5 000 RUB YOU ALWAYS CAN CHOOSE QUALITY-PRICE PACK
- 47. aespirin@gmail.com Brief evaluation 1 500 RUB Creative 66 000 RUB Media 66 000 RUB Pitch + 12 500 RUB OR EXPERT-PRICE PACK Research 63 000 RUB
- 51. aespirin@gmail.com FACEBOOK.COM/ANTON.SPIRIN +7-916-971-82-92 AESPIRIN@GMAIL.COM ANTON SPIRIN Contacts Anton Spirin DIGITAL SPECIAILIST https://www.slideshare.net/secret/JJb18NsJxEU3SW https://www.slideshare.net/secret/ChlL33UUHsBNMW
- 52. aespirin@gmail.com Strategy Department YOUR STRATEGY SUPPORTING FOR CONSTRUCTION THE BEST COMMUNICATIONS <SD>