Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery.

1. INBOUND MARKETING
Association of Fund Raising Professionals, Hampton Roads Chapter
September 18, 2012

2. Fundraisers:
I Feel
Your Pain

7. "The irony is that while there have never
been more ways to reach consumers, it's
never been harder to connect with
consumers.”

9. Outbound vs. Inbound
Advertising Blogging
Direct Mail SEO
Telemarketing Social Media

15. 1. Get Found Online
• Keyword
Research
• Persona
Development
• Website
• SEO
• Blogging
• Social Media

16. Persona Development

17. Website
• Easy to Navigate
• Professional
Appearance
• Mobile Ready
• Search Engine
Friendly
• Easy to Update

19. Rand Fishkin

20. Think Like a Publisher

21. Blogging
“No matter what,
the very first piece
of social media real
estate I'd start with
is a blog.”
-Chris Brogan

22. Social Media
“Content is fire.
Social media is
gasoline. “
-Jay Baer

24. 2. Convert Visitors & Leads
• Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing

25. Calls to Action

26. Calls to Action

28. Landing Pages

29. Segment Leads

30. Lead Nurturing

32. 3. Analyze & Improve

34. www.InboundMarketing.com

36. Photo Credits
• http://www.flickr.com/photos/jromero88/3918295996/
• http://www.flickr.com/photos/chrisdlugosz/3402959067/
• http://www.flickr.com/photos/adenocorticotropina/
336295941/
• http://www.flickr.com/photos/brianholsclaw/572854948/
• http://www.flickr.com/photos/glasgows/164624699/
• http://www.flickr.com/photos/kriztofor/3724503239/