The document discusses using social media and the internet to communicate effectively for Christ and Saint Luke's Episcopal Church. It recommends setting up blogs, podcasts, and other online content to reach more people, as well as using social networks like Facebook, Pinterest, YouTube and Twitter to share this content and strengthen relationships with parishioners. Capturing email addresses and setting up a regular content schedule would help the church leverage these digital tools for marketing and outreach.

1. Christ
and
Saint
Luke’s
Episcopal
Church
Norfolk,
Virginia
2
February
2013

2. — The
Internet
&
Social
Media
— Communicating
Effectively
with
Social
Media
— Some
Ideas
for
Christ
and
Saint
Luke's

3. St.
Paul

6. "The
church
should
be
using
technology
to
reach
people;
that's
what
Gutenberg
did
in
the
fifteenth
century
with
the
printing
press”
-­‐-­‐Mark
Batterson,
National
Community
Church,
Washington,
D.C.

11. — Blogs
— Whitepapers
— eBooks
— Webinars
— Podcasts
— Photography

13. "We
have
a
lot
of
people
who
listen
to
the
podcast
and
watch
the
Webcast
than
who
go
to
the
services,
so
it
is
a
great
test
drive
for
people.
They
can
get
a
sense
of
the
church
before
they
arrive
physically"
-­‐
Mark
Batterson,
National
Community
Church

14. You
have
to
be
what
people
are
interested
in.

15. — …are
fictional
representations
of
your
ideal
customers.
They
are
based
on
real
data
about
customer
demographics
and
online
behavior,
along
with
educated
speculation
about
their
personal
histories,
motivations,
and
concerns.

16. Click
above
graphic
to
access
video

24. — Sermons
— Adult
Forums
— Music
— Architecture

25. — Subdomain
of
website
— Determine
CSL's
keywords
— Sermons
— Podcasts
— Announcements

26. — Capture
email
addresses
–
very
important
— Many
still
prefer
email
— Lead
Nurturing
— Can
ensure
delivery
to
everyone
— Segment
by
persona
if
possible

27. — Should
be
as
visual
as
possible
— A
minority
of
fans
will
see
posts
(EdgeRank)
— Great
for
sharing
content
with
others
— Weekly
flowers
— Upcoming
music
— Photography

28. — Pinterest
— Popular
with
women
— Leverages
CSL’s
beautiful
architecture
— Big
website
traffic
driver
— YouTube
— #2
search
engine
— Embed
videos
into
blog,
Pinterest,
etc.
— Twitter
— Links
to
blog
posts
— Set
up
last

29. — Social
media
will
strengthen
parishioners
relationship
with
CSL
— Content
is
fire,
social
media
is
gasoline
— Capture
emails
— Establish
a
content
calendar
— Assign
a
content
editor

30. "The
two
most
powerful
forms
of
marketing
are
word
of
mouth
and
what
I
call
word
of
mouse.
A
guy
named
John
Wesley,
who
founded
the
Methodist
church,
traveled
250,000
miles
on
horseback
and
preached
something
like
40,000
sermons.
With
one
click
of
the
mouse,
I
preach
that
many
sermons
with
my
podcast
-­‐
that's
word
of
mouse.
It
is
about
leveraging
the
unique
vehicles
on
the
Web.
The
message
has
not
changed,
but
the
medium
has
changed.
We
need
to
continually
find
new
vehicles
to
get
the
messages
out."
-­‐
Mark
Batterson,
National
Community
Church