6. Service Area
MARCOM Strategies Project Management DB & Analytical Interactive Event, Exhibition
Services & Production & Conference
Data Strategy Seminar
Website Design
Marketing
& Develop
Market
Program
DB Develop
Research Launch Event
Management
Online Promotion
Customer Strategy Exhibition
Modeling
Road show
Marketing
Project Media Streaming
Communication
Management & System Support
Data Mining
Plan Press Conference
Campaign
Contents Strategy
Management Street Promotion
& Develop
Marketing Strategy
Marketing Analysis Demo Event
Communication List Management
Multimedia
Targeting
Campaign Result Production Workshop
8. 2008
Direct Marketing
–
• Adidas Korea CRM Analysis Retain Vendor (2008.02 ~ Present)
• Cisco > Sales Marketing Support Organize Program Vendor (2008.01 ~ Present)
• Rockwell > DBM System Developing & Management (~2008. Present)
• Fuji Xerox Printers > Channel Relationship Site Developing & Retain Maintenance (~2008.Present)
• Google > Marketing Vendor (2008. 01~ Present)
Event
–
• TIBCO > Tibco seminar for Next Generation Securities System
• Fuji Xerox Printers > Channel Conference
• NetApp > NetApp Techupdate
• Google > Google Makeshop과 함께 하는 검색광고 세미나
• VMware > Virtualization Forum 2008
• KTFDS > Flexfinance IFRS Center opening seminar
• Falconstor > Falconstor Solution day 2008
• Intel > ICT for Education Policy-makers Global Course 2008
• Adidas > Pentaport Rock Festival adiCLUB Booth
• OPENBASE > OPENBASE Solution Day 2008
Interactive
–
• Fuji Xerox Printers > End User Site Renewal & Retain Maintenance (~2008.Present)
• Adidas Korea > adiCLUB Case Study & Success Story Film Making
9. 2007
Direct Marketing
–
• Cisco > Cisco Systems DBM Vendor (~2008. Present)
• Cisco > SMB DB Cleaning Campaign
• Redhat > Redhat DBM Management System Developing & DBM & Design Retain service (~2008,
Present)
• BEA > DataBase consolidation & Developing / DBM Vendor (~2008. Present)
• Rockwell > DBM System Developing & Management (~2008. Present)
• Hitachi > Storage Market Research
• Hitachi > Data Protection Campaign
• Hitachi > Storage consolidation Campaign
• Fuji Xerox Printers > DB Consolidation / Channel & Customer Website Developing (now)
• Youngwoo Digital > Partner Relationship Research
Event
–
• EMC > EMC Day (On site retainer Seminar ~ 2008. Present )
• Intel > Intel Event Vendor (~2008. Present )
• Daum > Adhow Launch
• VMware > VMware Virtualization Roadshow
• RedHat > SEK/Linux World 2007 Red Hat Exhibition
• Moazine> New Product Launch
• Intel > Intel TEO 5th Ceremony Party
Interactive
–
• Dior > New Product Cyworld online Promotion (2007. 02~ Present )
• Symantec > Ghost community Building & 운영 (2007. 07 ~Present )
10. 2006
Direct Marketing
–
• HP > MFP Market Research
• HP > HP Direct Marketing Vendor
• HP MFP Promotion (~2007. 5)
• HP-MS Server Promotion (~2007. 7)
• HP > HP MATSAE (~2007. 12)
• SAP >Lead Generation & SMB Customer Center by TMR Team (~2008. Present)
Interactive
–
• HP > Multimedia Production for New Storage Product
• Gmarket > Samsung -GMarket Star Promotion
Relationship Marketing
–
• Intel > Intel “Catch Your Cashbag” Campaign (2006. 02 ~12)
Event
–
• Ahnlab > AhnLab Security Fair 2006
• Hannsoft > SEK 2007 Exhibition
Production
–
• Daelim Construction > Film Prodution for Remodeling
11. 2005
Direct Marketing
–
• Symantec > Symantec DBM Vendor (~2008. Present )
Relationship
–
• Intel > Icafe Partner Relationship Program (~2006. 12)
Interactive
–
• MS > OneNote Community Site / www.onenote.co.kr (~2005. 6)
• Zespri > Zespri international Online Marketing - Web Develop & Management
Bradn (~2005. 12)
• Korea > S/W Use Campaign Site Develop (~2005. 8)
• MS > PC Security Event site / www.pcsmile.co.kr (~2005. 12.)
• MS > Developer community “MyMSDN” Develop (~2006. 4.)
www.microsoft.com/korea/msdn/mymsdn
• IT Pro “TechNet Membership” Develop (~2006. 5.) www.microsoft.com/korea/technet/mem
Event
–
• Korea Software Property-right Council> S/W Use Campaign Road show
• MS > X64 Windows Launch
• MS > “READY 2005 Campaign” (Web, Printing, Multimedia, Event) (~ 2006. 1)
Production
–
• Adobe > Adobe Acrobat CD-ROM Production
11
12. 2004
– Interactive
• Cisco > Cisco Systems Web casting Vendor (~2006. 6.)
• MS > Windows Small Business Server Yearly Marketing Project (~2005. 12.)
– Direct Marketing
• MS > Microsoft DBM Vendor ( ~ 2006. 6.)
• MS > SMI (Security Mobilization Initiative) Customer Profile of Microsoft (~2004. 8.)
– Relationship Marketing
• Intel > Intel GID Partner Relationship Program (~2005. 12.)
– Event
• MS > Media Center 2005 Launch - Press Conference, Printing, Web
– Product
• MS > Windows SBS2003 Multimedia Production
• HP > HP Ipaq Swing Phone Flash Website Develope
13. 2003
– Event
• HP > eKorea Solution Seminar (~2003, 06)
• MS > Exchange 2003 Launch Event & Online Promotion
– Interactive
• Adobe > Acrobat Community Site Develop & Operation (~2006. 03)
• Adobe > Acrobat Sales Promotion (~2003, 06)
• Adobe > Acrobat Saturday Seminar (~2004, 12)
– Direct Marketing
• SAP > SAP Relationship Marketing Vendor (DBM, Telesales)
14. 2002
• 00
– Established Bitom Inc : as the Solution and Design Subsidiary of Wits Associates
• 12
– Established bitom corp. Present CEO Oliver Park
– Set up Event Part
– Direct Marketing
• Dell > Direct Marketing Service Retainer (~ 2007.12)
• Documentum >DBM Retain service (~2004. 12)
• Genesys > DBM Retain service (~2004. 6)
– Event
• MS > TechNet Event Retainer (~2005. 10 )
– Interactive
• MS > TechNet Web Retainer ( ~ 2005. 10)
16. • Official DBM & Direct Marketing Vendor (2004. 01 ~ 2006.06)
• Marketing Communication Preferred Vendor (2003.01 ~ 2006.06)
• Customer Interactive Center
Main Project History
A. Convention, Exhibition, Seminar, Launch
Exchange 2003, SBS 2003, Windows Svr. 64Bit, Media Center PC 2005,
–
SQL2005/VS2005/BTS2006 Launch
Windows Svr. Readership Training & Seminar for Various Product
–
SBS2003 & Microsoft Partner, Channel Sales Training etc.
–
B. Relationship Marketing
TechNet Membership Program / EA Customer Relationship Site
–
OneNote Site / Security for PC Portal / myMSDN site
–
Windows Mobile Phone Use Essay Promotion & Useful Scenario Showcase &
–
Fellowship Travel (USA) for Customer
Just say it! for System Builder Care program
–
17. • Official DBM & Direct Marketing Vendor (2004. 01 ~ 2006.06)
• Marketing Communication Preferred Vendor (2003.01 ~ 2006.06)
• Customer Interactive Center
Main Project History
C. Database Marketing
Official DBM Vendor
–
Direct Marketing Agency
–
Profile & Developing , Cleansing of DB
–
D. Various Marketing Activity
Sales Promotion & Sales Material
–
e Newsletter for Customer
–
18. • DBM Vendor (2003. 11 ~ present)
• CRM System Developing
• Tele Sales Center
• Direct Marketing
Main Project History
A. Onsite Tele Sales Center/Lead Qualification
Period : 2006. 4. ~ now (Retain Service)
–
Lead Qualification Call
–
Prospect Account Management
–
Inbound Call Center
–
B. CRM/DBM System Developing and Maintenance
Local Integrated Marketing System Developing
–
DB Management
–
C. Direct Marketing
Product related Inbound Call Center management
–
DM/eDM/Fax Marketing
–
19. • DBM Vendor (2003. 11 ~2007.12)
• Data Management
• Sales Lead Qualification
• Customer Interactive Center
Main Project History Marketing
• Direct
A. Lead Call Profile & Database Management
After Upper Medium enterprises DB iintegration & building, including
–
Industry, etc, Target analysis planning campaign, by Tele Marketer to
search Right Person Developing & Sales Lead Qualification, find Lead
by Telesales re-qualification, AM & Partner Follow up
Management of 1,6Million database
–
B. Seminar / Promotion registration Center
Seminar/Promotion invitation, remind, thanks call/mail sending agency
–
Registration Center Management
–
C. Customer Interactive Center Management
Product related Inbound Call Center management
–
20. • DBM Vendor (2006. 01 ~ present)
• Tele Sales Center
• Direct Marketing
Main Project History
A. DBM and Maintenance
Local Integrated Marketing System Developing
–
Prospect Account Management
–
DB Management
–
B. Direct Marketing
Profile & Developing , Cleansing of DB
–
DM/eDM Marketing
–
Lead Qualification Call
–
C. Relationship Marketing
Opt-in Campaign
–
ZDNet web Promotion
–
Sales kit for Key Customer
–
21. • Intel Channel & icafe Care Program
• Get the Point Program (2004. 08 ~ 2005.12)
• Catch Your Cashbag Program (2005. 02 ~ 2006. 12)
• Intel Event Vendor (2007. 08 ~ present)
• Mainboard Online Promotion (2005.09 ~ Now)
Main Project History
A . Partner Relationship Marketing
Get the Point Program for Intel Sails Partner with OK Cashbag Point
–
(2004. 08 ~)
Catch Your Cashbag Program for Intel Sails Partner & Consumer with
–
OK Cashbag Point (2005. 02 ~ Now)
icafe Channel Promotion (2005. 05 ~ Now)
–
B. Online Promotion
Intel Mother Board Online AD (2005.09 ~ 2006.02))
–
Online Promotion with OK Cashbag Point Promotion (2006.03 ~ Now)
–
22. • Zespri Home Management Agency (2003.5~2005.12)
• Customer Relation Promotion
Main Project History
A. Zespri Home Page Renewal
For Zespri User & the general public, Community Site management
–
Site Renewal (2005.5)
–
2003.5~2005.12
–
B. Customer Relation Promotion
cyworld Zespri 홈피 운영 및 후숙이 이야기 동영상 프로모션
–
(2005.5~2005.12)
Free Zespri Festival – Concert Promotion
–
23. • Community Site Management Agency (2003. 7. ~ 2006.3)
• Customer Relationship Management
Main Project History
A. Acrobat Community Site
For Acrobat User & the general public, Community Site
–
management (20,000prns)
2003. 7. ~ 2006.03
–
B. Acrobat Saturday Seminar
For Acrobat 7.0 User to enlargement & provide education
–
every month biweekly basic seminar & intensive seminar
Acrobat User & the general public
–
C. Adobe Clean Site
For Adobe Software User
–
2005.10 ~ 2006. 03
–
D. Inbound Call Center Management
Acrobat related product inquiry & Saturday Seminar registration
–
inquiry
Acrobat User & the general public
–
24. • Integrated Contact Center
• Homepage Management
• Partner Relationship Marketing
Main Project History
A. End-User, Partner, Service Site Renewal
End-User Homepage, Partner Portal, Service Site
–
Site Renewal
–
2007.7~2008.4
–
B. Integrated Contact Center
End-User Customer Satisfaction Call Center
–
Partner Call Center
–
C. Partner Relationship Marketing
Partner Portal Management
–
Channel Level Up & Loyalty Management
–
Channel Promotion & Event Marketing
–
25. • Campaign Planning & Management agency (2008.6~present)
• Offline Event Execution (2008.2)
Main Project History
A. Campaign Planning & Management
Marketing campaign planning & execution
–
Communication with global agency of NetApp and NetApp USA
–
Regular Technical Newsletter production
–
B. Offline event execution
“NetApp TechUpdate” : The biggest offline event of NetApp (2008. 2. 27)
–
Full day seminar and live demo, exhibition
–
26. • Marketing Communication Preferred Agency (2006~present)
Main Project History
A. Convention, Exhibition, Seminar, Roadshow
Vmware Virtualization Roadshow2007. Seoul
–
The biggest Virtualization –related Event in Korea for 2007
•
General session & Three-divided solution track of Full day seminar, exhibition
•
2007. 6. 8
•
Vmware Virtualization Forum 2008
–
The biggest Virtualization –related Event in Korea for 2008 and consequently it turned
•
out one of the most popular event (more than thousand customers attended)
General session & Three-divided solution track of Full day seminar, exhibition
•
2008.10.22
•
B. DBM Service & Direct Marketing
DB Consolidation & White space developing for marketing activities (2008. 6)
–
28. Microsoft TechNet
TechNet Program (Offline /Online) Agency
Brief : For IT Pro, TechNet brand Offline TechNet seminar & TechNet membership,
various kinds on-line promotion progress
Period : 2003. 10. ~ 2006.06
Result : TechNet membership 35,000 & annual over 60times various TechNet
seminar
29. Convention, Exhibition, Seminar _ Microsoft
SQL Server 2005, Visual Studio 2005, BizTalk Server 2006 Launch
Four thousand customers have just got ready in
Korea.
SQL2005, Visual Studio 2005 and Biztalk Server
2006 Product Launch was successfully held with
help of many supporters in Hotel Lotte in
Seoul on 22nd and 23rd of November.
On the first day of the event which consisted of the
introduction of the new products and general
session, there were roughly 2,300 visitors while on
the second day, quot;Technical Dayquot; which provided in-
depth contents with successful case-presentations,
2,100 visitors joined.
This participation rate is the highest among all the
events that MSFT Korea has ever held.
30. Launch for New Product (On & Off Line ) _ Microsoft MCE 2005 Launch
31. Launch for New Product (On & Off Line ) _ Microsoft MCE 2005 Launch
Brief : For Windows XP MCE2005 launch to Awareness elevation promotion
site & Cyworld brand home page event progress
Period : 2004. 12. ~ 2005. 2.
Result : over 54,000prns event registration & Cyworld Homepage visitor over
800,000prns
32. Convention, Exhibition, Seminar _ Management for KIPA
IT opportunity 2005 Seminar and Business meeting
Brief: Seminar and business meeting targeting enterprise
that wants to advance abroad.
Period: 6.23(seminar)/6.24(business meeting)
Result: Approximately 200 participants participated for seminar/
12 channels from abroad and 68 Korean enterprise
participated for Business Meeting.
$9,000,000 business trade succeeded by this event
33. Convention, Exhibition, Seminar _ Management for KIPA
International Conference on E-Procurement
Brief: To review diverse business models and trends in electronic
Procurement in different countries.
Organizer: ADBI, Public Procurement Service (PPS) of
Republic of Korea, and the United Nations Economic
and Social Commission for Asia and the Pacific (UNESCAP)
Period: 2005. 6.20~6.25
Result:: More than 30 government people participated
from 20 countries
34. 2006, 2007, 2008 EMC Day
Client : EMC Korea
•
Period : 2006. 3 ~ 2008.Present
•
Challenge
•
– Relationship enforcement with Decision Maker
– Lead for Up-Sale Opportunity & B/A increase
Highlights
•
– 58 times execution in FY 2006 ~ 2007
– Enterprise seminar of each industry for
Relationship Building
– Branding for EMC DAY to increase customer
relationship
35. SEK/Linux World 2007 Red Hat Exhibition
Project : SEK/Linux World 2007 Red Hat Exhibition
•
Client : Red Hat Korea
•
Schedule : 2007. 6. 20 ~ 6. 23
•
Venue
•
COEX Pacific Hall
–
Challenge
•
Awareness for Global No.1 Linux Open Source Company
–
36. Intel TEO 5th Ceremony Party
Project : TEO 5th Ceremony Party
•
Client : Intel Korea
•
Schedule : 2007. 8. 24 ~ 9. 7
•
Venue : SamChungGak
•
Challenge
•
VIP Party for Intel Region & Korea Teacher
–
38. Daum – Adhow Launch
Project : Adhow Launch
•
Client : Daum communication
•
Schedule : 2007. 7
•
Production or Venue
•
Grand Intercontinental HTL.
–
Challenge
•
Daum Adhow Launch for keyword Ad.
–
Material Production : Gift, Notebook, Partner Manual
–
39. Dior e-DM Production Retain Service
Project : Dior e-DM Production Retain Service
•
Client : Christian Diro
•
Schedule : 2007. 02 ~ present
•
Production or Venue
•
E-mail & On-line promotion
–
Challenge
•
Monthly Newsletter for Consumer of CD
–
40. Fuji Xerox Printers : End user Site Renewal
Brief : End user Site Renewal & Open Promotion
Period : 2007. 11. ~ 2008. 05
Challenge : Site Renewal – User friendly, easy information for Product, Brand Identity
41. Windows Small Business Server 2003 Promotion
Brief : For Windows Small Business Server 2003 Awareness,
producing total 3series animation,
easy to understand , to drive attendance rate elevation through Quiz event
Period : 2004. 6. ~ 2004. 7.
Result : Total unique 4,684prn participating event
42. Windows Mobile, IW Swing-Phone User Event & Mobile Challenge Event
Brief : Target – Swing-Phone User , User promotion progress to elevate
Swing-Phone User benefit & elevation knowledge
Period : 2004. 12. ~ 2005.06
Result : Total around 90 post bulletin, over 400prns participated
Use Case Multimedia Production
49. Org . chart
CEO
MSG SPA
managements Support Group Strategic Plan & Analysis
- Manager 1 person - Director 2 persons
- Accountant 1 person - consultant 1 person
MCG
MIG
Call Center dispatched.(Temp.)
Marketing Communication Gro
Marketing Infrastructure Group
up
SAP
Lead 1 person Center Manager 1 person - Data Admin 1 person
Manager 1 person
Account Manager 2 persons - Supervisor 1 person - Tele Sales Representative 2 p
ersons
Intel
Developer 1 person - Intel Inside Program Manage
Account Executive Telemarketers 2 ~ 10 persons (t
DBA 2 persons ments 2 persons
- 8 persons emp)
- Intel Tech Program support 1
Designer 1 person
person
51. Bit + Atom = bitom
Online + Offline = Integrated MARCOM services
Solution + Services = Focus on meaningful Result
of MARCOM Activity
Infra + Creative = Realize Creative works
Thank you.
