Content is King, Navigation is Queen (IA-Konferenz 2012)

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Die Zusammenführung von Inhalten und Navigationskonzept eröffnet neue Interaktionsformen und Zugangswege auf Plattformen. Ordnet sich der Inhalt der Navigation unter oder bestimmt der Inhalt das Navigationskonzept?

Empresariales

IA-KONFERENZ 2012

CONTENT ISQUEEN KING
AND NAVIGATION IS http://www.flickr.com/photos/rhyick/4750313718/
IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 Slide

CONTENT WAR NOCH NIE
SO WICHTIG WIE HEUTE

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 2

CONTENT WAR NOCH NIE
SO WICHTIG WIE HEUTE

RICHTIG!
IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 3

DENN KEINER MAG
LANGWEILIGE WEBSEITEN http://www.flickr.com/photos/mcquinn/2302823476/
IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 4

USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 5

USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE
ALSO ERWARTEN SIE GUTEN INHALT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 6

USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE
ALSO ERWARTEN SIE GUTEN INHALT
DER AN DIE EIGENEN BEDÜRFNISSE ANGEPASST IST

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 7

ES LIEGT AUF DER HAND:
CONTENT IS
KING

IA-Konferenz 2012 Content is King and Navigation is Queen
http://www.flickr.com/photos/joeproosen/3376336410/
12.05.2012 000010000 Slide 8

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 9

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 10

ALLEINE WIRKT UNSER
KÖNIG IRGENDWIE
UNGLÜCKLICH

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 11

UM WIRKLICH GUT
AUSZUSEHEN
BRAUCHT ER
EINE KÖNIGIN

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 12

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 13

WER HÄLT DAS
ZEPTER IN
DER HAND?

IA-Konferenz 2012 Content is King and Navigation is Queen
http://www.flickr.com/photos/chrisgritti/4294355947/
12.05.2012 000010000 Slide 14

„THIS FACT, CHARACTERISTIC OF ALL MEDIA,
MEANS THAT THE ,CONTENT‘ OF ANY MEDIUM IS
ALWAYS ANOTHER MEDIUM“
– MARSCHALL McLUHAN

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 15

INHALT NAVIGATION

SIND 2 UNTERSCHIEDLICHE MEDIEN

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 25

INHALT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 26

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 27

IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 34

IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH
DIE EXPERIENCE IST UNTERSCHIEDLICH

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 35

IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH
DIE EXPERIENCE IST UNTERSCHIEDLICH
DAS INTERFACE IST DER ENTSCHEIDENDE FAKTOR

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 36

ÜBER DAS INTERFACE

ENTDECKEN USER
DEN INHALT http://www.flickr.com/photos/39708943@N07/4526333882/

ÜBER DAS INTERFACE

ERLEBEN USER
DEN INHALT

http://www.flickr.com/photos/froodmat/37393443/

ÜBER DAS INTERFACE

SAMMELN USER
INHALTE http://www.flickr.com/photos/that_kate/5147946037/

ÜBER DAS INTERFACE

HABEN USER SPAß
MIT DEM INHALT

http://www.flickr.com/photos/experimentofthenature/5309324944/

„DER WEG IST DAS ZIEL“
– KONFUZIUS

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 41

ZEIT FÜR EINEN
MACHTWECHSEL?

http://www.flickr.com/photos/photosb/4909882601/

USER KONSUMIEREN
INHALTE NICHT
NUR...

http://www.flickr.com/photos/eirikhalvorsen/3352714233/

...SIE WOLLEN
MITMACHEN UND
http://www.flickr.com/photos/zackahern/5232416789/
INHALTE ERLEBEN

PINTEREST.COM
BILDER UND INHALTE WERDEN IN EINEN NEUEN
CONTEXT GEBRACHT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 45

iOUTBANK
BIETET EIN ALTERNATIVES ONLINE BANKING
INTERFACE

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 50

POCKET
ERLEICHTERT DAS LESEN

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 53

BOXEE
SPIELT INTERNETVIDEOS AUF DEM FERNSEHER AB

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 57

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 58

ADMINPORTAL
MANCHMAL WERDEN INHALTE ZUR
SCHÖNSTEN NEBENSACHE

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 61

EVERYTHING IS AN OBJECT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 68

EVERYTHING IS AN OBJECT
ALLE INHALTE SIND JEDERZEIT VERFÜGBAR

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 69

EVERYTHING IS AN OBJECT
ALLE INHALTE SIND JEDERZEIT VERFÜGBAR
DIE NUTZUNG WIRD VIELFÄLTIGER

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 70

EVERYTHING IS AN OBJECT
ALLE INHALTE SIND JEDERZEIT VERFÜGBAR
DIE NUTZUNG WIRD VIELFÄLTIGER
DER ANSPRUCH DER USER STEIGT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 71

NUR ZUSAMMEN
SEHEN BEIDE
WIRKLICH
GUT AUS

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 72

LASST UNS
DEN KÖNIG
WACH KÜSSEN

IA-Konferenz 2012 Content is King and Navigation is Queen
http://www.flickr.com/photos/mckaymoran/4415765799/
12.05.2012 000010000 Slide

VIELEN DANK!

OLIVER ANNEN SinnerSchrader Deutschland GmbH
Völckersstraße 38
Senior UX Architect 22765 Hamburg

T 040.398855-0
F 040.398855-55
oliver.annen@sinnerschrader.com
@arxoren www.sinnerschrader.com

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 Slide

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Content is King, Navigation is Queen (IA-Konferenz 2012)

1. IA-KONFERENZ 2012 CONTENT ISQUEEN KING AND NAVIGATION IS http://www.flickr.com/photos/rhyick/4750313718/ IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 Slide

2. CONTENT WAR NOCH NIE SO WICHTIG WIE HEUTE IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 2

3. CONTENT WAR NOCH NIE SO WICHTIG WIE HEUTE RICHTIG! IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 3

4. DENN KEINER MAG LANGWEILIGE WEBSEITEN http://www.flickr.com/photos/mcquinn/2302823476/ IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 4

5. USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 5

6. USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE ALSO ERWARTEN SIE GUTEN INHALT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 6

7. USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE ALSO ERWARTEN SIE GUTEN INHALT DER AN DIE EIGENEN BEDÜRFNISSE ANGEPASST IST IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 7

8. ES LIEGT AUF DER HAND: CONTENT IS KING IA-Konferenz 2012 Content is King and Navigation is Queen http://www.flickr.com/photos/joeproosen/3376336410/ 12.05.2012 000010000 Slide 8

9. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 9

10. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 10

11. ALLEINE WIRKT UNSER KÖNIG IRGENDWIE UNGLÜCKLICH IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 11

12. UM WIRKLICH GUT AUSZUSEHEN BRAUCHT ER EINE KÖNIGIN IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 12

13. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 13

14. WER HÄLT DAS ZEPTER IN DER HAND? IA-Konferenz 2012 Content is King and Navigation is Queen http://www.flickr.com/photos/chrisgritti/4294355947/ 12.05.2012 000010000 Slide 14

15. „THIS FACT, CHARACTERISTIC OF ALL MEDIA, MEANS THAT THE ,CONTENT‘ OF ANY MEDIUM IS ALWAYS ANOTHER MEDIUM“ – MARSCHALL McLUHAN IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 15

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21. CONTENT IS KING

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23. CONTENT IS KING

24. THE MEDIUM IS THE MESSAGE - McLUHAN

25. INHALT NAVIGATION SIND 2 UNTERSCHIEDLICHE MEDIEN IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 25

26. INHALT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 26

27. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 27

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34. IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 34

35. IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH DIE EXPERIENCE IST UNTERSCHIEDLICH IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 35

36. IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH DIE EXPERIENCE IST UNTERSCHIEDLICH DAS INTERFACE IST DER ENTSCHEIDENDE FAKTOR IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 36

37. ÜBER DAS INTERFACE ENTDECKEN USER DEN INHALT http://www.flickr.com/photos/39708943@N07/4526333882/

38. ÜBER DAS INTERFACE ERLEBEN USER DEN INHALT http://www.flickr.com/photos/froodmat/37393443/

39. ÜBER DAS INTERFACE SAMMELN USER INHALTE http://www.flickr.com/photos/that_kate/5147946037/

40. ÜBER DAS INTERFACE HABEN USER SPAß MIT DEM INHALT http://www.flickr.com/photos/experimentofthenature/5309324944/

41. „DER WEG IST DAS ZIEL“ – KONFUZIUS IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 41

42. ZEIT FÜR EINEN MACHTWECHSEL? http://www.flickr.com/photos/photosb/4909882601/

43. USER KONSUMIEREN INHALTE NICHT NUR... http://www.flickr.com/photos/eirikhalvorsen/3352714233/

44. ...SIE WOLLEN MITMACHEN UND http://www.flickr.com/photos/zackahern/5232416789/ INHALTE ERLEBEN

45. PINTEREST.COM BILDER UND INHALTE WERDEN IN EINEN NEUEN CONTEXT GEBRACHT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 45

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50. iOUTBANK BIETET EIN ALTERNATIVES ONLINE BANKING INTERFACE IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 50

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53. POCKET ERLEICHTERT DAS LESEN IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 53

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57. BOXEE SPIELT INTERNETVIDEOS AUF DEM FERNSEHER AB IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 57

58. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 58

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61. ADMINPORTAL MANCHMAL WERDEN INHALTE ZUR SCHÖNSTEN NEBENSACHE IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 61

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68. EVERYTHING IS AN OBJECT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 68

69. EVERYTHING IS AN OBJECT ALLE INHALTE SIND JEDERZEIT VERFÜGBAR IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 69

70. EVERYTHING IS AN OBJECT ALLE INHALTE SIND JEDERZEIT VERFÜGBAR DIE NUTZUNG WIRD VIELFÄLTIGER IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 70

71. EVERYTHING IS AN OBJECT ALLE INHALTE SIND JEDERZEIT VERFÜGBAR DIE NUTZUNG WIRD VIELFÄLTIGER DER ANSPRUCH DER USER STEIGT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 71

72. NUR ZUSAMMEN SEHEN BEIDE WIRKLICH GUT AUS IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 72

73. LASST UNS DEN KÖNIG WACH KÜSSEN IA-Konferenz 2012 Content is King and Navigation is Queen http://www.flickr.com/photos/mckaymoran/4415765799/ 12.05.2012 000010000 Slide

74. VIELEN DANK! OLIVER ANNEN SinnerSchrader Deutschland GmbH Völckersstraße 38 Senior UX Architect 22765 Hamburg T 040.398855-0 F 040.398855-55 oliver.annen@sinnerschrader.com @arxoren www.sinnerschrader.com IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 Slide

Content is King, Navigation is Queen (IA-Konferenz 2012)

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Content is King, Navigation is Queen (IA-Konferenz 2012)