Presentation held at the 10th Scandinavian Workshop on E-Government, Oslo, February 5-6, 2013. The presentation was based on the discussion paper Social media in public sector innovation, available here: http://www.academia.edu/2496809/Social_media_in_public_sector_innovation

1. A discus
sion
paper
Social media in public sector innovation
Scandinavian Workshop on e-Government
February 5, 2013
Asbjørn Følstad, SINTEF
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2. Content
• Public sector innovation?
• Innovation and social media
• Contribution: Discuss two
roles of social media in
public sector innovation
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3. Public sector innovation?
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4. Public sector: Business as usual
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5. Public sector: Business as usual
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6. Public sector: Business as usual
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7. Public sector: Business as usual - almost
"A strong public sector is the result of
continuous improvement, competent
employees and a good interplay with
citizens and industry"
Minister of government administration,
reform and church affairs, Rigmor Aasrud,
NOKIOS-konferansen 2010
http://www.regjeringen.no/nb/dep/fad/aktuelt/taler_og_artikler/minister/taler-og-artikler-av-
fornyings--og-kirke/2010/Fornying-av-offentlig-sektor-ved-bruk-av-IKT.html?id=622357
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8. Public sector: Business as usual - almost
"Every Government Department, every
Local Authority, every public sector
body is going to have to change with
the times – and anyone thinking this
won’t affect their organisation must
think again."
Cabinet Office Minister and Paymaster General,
Francis Maude, The Telegraph, 2013
http://www.telegraph.co.uk/news/politics/conservative/9839774/Francis-Maude-We-must-
reform-the-public-sector.html#disqus_thread
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9. Public sector: Business as usual - almost
Nordic innovation survey (data collected in
2010)
•>2000 public sector bodies participated
across 5 Nordic countries
Innovation types:
•Product (new service or good), process,
organization, communication
High level of innovation:
•Approx. 80 % with at least one type of
innovation last 2 years.
http://www.nifu.no/Norway/Publications/2011/NIFU%20Webrapport%2040-
2011.pdf
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10. Public sector: Business as usual - almost
"The propensity to innovate is much
higher than in the business sector."
(p. 30)
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11. Public sector: Business as usual - almost
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12. Public sector: Business as usual - almost
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13. Innovation and social media
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14. Innovation – as seen from Oslo :-)
Two broad categories of
innovation activities
•Doing R&D
•Improving innovation
capatilities
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15. Doing R&D
Ideas
Concepts
Prototypes
Product/service
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16. Improving innovation capabilities
William Hogarth: An Election Entertainment.
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17. Social media – two roles
Co-creation Network
Kaplan & Haenlein: Kietzmann et al.:
Social Media is a group of
Internet-based applications
that build on the ideological
and technological
foundations of Web 2.0, and
that allow the creation and
exchange of User Generated
Content
Kaplan, A., Haenlein, M. (2010). Users of the world, Kietzmann, J.H. et al. (2011). Social media? Get
unite! The challenges and opportunities of social media serious! Understanding the functional building blocks of
Business Horizons, 53, 59—68. social media. Business Horizons, 54, 241—251
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18. Sosiale medier– to perspektiv
Skape Kommunikasjon
Kaplan & Haenlein: Kietzmann et al.:
Social Media is a group of
Internet-based applications
that build on the ideological
and technological
foundations of Web 2.0, and
that allow the creation and
exchange of User Generated
Content
Kaplan, A., Haenlein, M. (2010). Users of the world, Kietzmann, J.H. et al. (2011). Social media? Get
unite! The challenges and opportunities of social media serious! Understanding the functional building blocks of
Business Horizons, 53, 59—68. social media. Business Horizons, 54, 241—251
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19. Social media – two roles in innovation
Co-creation Network
Doing R&D Improving innovation
capabilites
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20. The co-creation role of social media
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21. The co-creation role of social media
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22. The co-creation role of social media
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23. The co-creation role of social media
Co-creation of novel content
Research and development,
typically concerning idea
generation and management
Dedicated special purpose
applications such as idea
portals
Top-down
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24. The network role of social media
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25. The network role of social media
VS.
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26. The network role of social media
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27. The network role of social media
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28. The network role of social media
Sharing, dialogue, access to
expertise
Improving innovation
capabilities, in particular
concerning human resources
General purpose social
networking applications
Bottom-up
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29. Conclusion:
Why distinguish between the two roles?
• Utilizing social media for public sector innovation requires match between
activity and tool.
-> Awareness of innovation activities
-> Awareness concerning choice of tools
• Co-creation role by way of special purpose tools
• Requires internal R&D process
• Relatively high initial cost
• Network role by way of general purpose tools
• Bottom up building of innovation capabilities
• Relatively low initial cost
• Implication for public sector innovation: Facilitating use of social media
for networking may be an easy first step to improving innovation
capabilities. Social media for co-creation a later, more advanced, option?
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