Final presentation of an HBO Social Media Marketing Strategy Proposal for ADV 492 Fall2010

1. Social Media Marketing
Strategy Proposal
MSU New Media
Driver’s License
Fall 2010 Photo courtesy of: Cyber Theater

2.  The Home Box Office
 An American premium cable television
network
 18 Slogans later – We come full circle
◦ First Slogan
 1972-1975: “This is HBO, the Home Box Office”
◦ Current Slogans
 2009-present: “It’s More Than You Imagined. It’s HBO”
 2010-present: “This is HBO”

3.  Great first page on
Google
◦ Includes main website,
Twitter, and YouTube
Photo courtesy of: Ashley Patterson (via HBO Google
page

4.  Low ratings
◦ Current shows not
mentioned in Top 25
◦ Niche-oriented market
Photo courtesy of: Ashley Patterson
(via TV By The Numbers)

5.  HBO’s current Twitter account has flaws
 Promotions and Contests needed

6.  HBO does not currently have a blog site.
 Followers can comment
and create discussion
 Allow employees to create posts

7.  iTunes Application
 Email Marketing

8. Increase in
subscription
purchases
Television rating
increases
Increase in
Twitter, Facebook,
and YouTube
Use of Google
Analytics
Clickstream data Survey responses
Increase in
subscription
purchases
Television rating
increases
Increase in
Twitter, Facebook,
and YouTube
Use of Google
Analytics
Clickstream data Survey responses

9. Budget
Burst in
online
marketing
Shows’
season
premieres
Continuous
updates
throughout
season
Burst in
online
marketing
Shows’
season
finale
Timeline

10.  There is more to an online marketing
campaign than just the essential Twitter and
Facebook updates
 Having a niche-oriented market is great, but
it’s important to also get high rating numbers