1.
Blue Falcons
Fahad Ali (Leader)
Syed Moazzam Ali Shah
Muhammad Asim
ASHIR MUBEEN

2.
Social Networking Service

3.
LinkedIn
• Social Networking Service
• Created in December 14, 2002 and launched on May 5, 2003
• As of March 2016, LinkedIn has more than 433 million members in
over 200 countries, out of which more than 106 million are active.
More than 40 million are students and recent college graduates.
• In January 2016, the company had around 9,200 employees
• Available in 24 languages, including Arabic, Chinese, Swedish and
Russian
• 26% of B2B marketers refer to LinkedIn as their single most
important social channel
• According to Alexa, 18th most visited website in world and 10th in
United States

4.
Headquarter and Offices
 California, United States
 Omaha, Chicago, Los Angeles, NewYork, San Francisco,Washington, London, Dublin,
Amsterdam, Milan, Munich, Madrid, Stockholm, Singapore, Hong Kong, China, Japan, Australia,
Canada, India and Dubai.
 Dubai, United Arab Emirates

5.
You’re CloserThanYouThink

6.
Getting Started

7.
Home Page

8.
Premium Features
• InMail
• Access to more profiles
• Search Filters
• Expanded Profiles
• WhoViewed My Profile

9.
Points to consider while starting on LinkedIn
• Keywords
• Naming the Profile
• Using Headlines
• Summary of Headlines
• Professional Photo
• Use links to other Social Networks
• Make Connections
• ShowWork Samples

10.
Muhammad Asim
S5F15MSCT0003

11.
Choosing to Advertise
• When you are on site, you find ads on following pages: Home,
profile, inbox, search results and Groups.
• LinkedIn does a good job of helping you segment your ad
targets, so knowing who you’re targeting is important.You can
segment your ad using segmentation.

12.
Segmentation
• Industry
There is a large list of worldwide industries
represented are Higher Education at 18.7 percent, Information
Technology and services at 13.9 percent, Financial Services at
11.6 percent, and Computer Software at 8.9 percent.

13.
Segmentation
• Seniority
This segment pertains to job seniority, with 2
million members identifying themselves as holding C-suite (A
C-suite job refers to a job with a C in the title, such as CEO,
CFO or COO.)

14.
Segmentation
• Geography
The entire world is represented.The United States is
the largest group, with more then 27 percent of LinkedIn
members residing there.
• Job function
The top five job functions reported are Sales,
Management, Business Development, Information
Technology, and Marketing.

15.
Segmentation
• Age
In United States, 41 percent of the members are between
the ages of 35 and 54.
• Gender
LinkedIn skews 63 percent male and 37 percent female.
If you decide to try advertising on LinkedIn, look at several ads
and see what’s possible.The cost can mount, so you need to
set goals and limits.

16.
Participating in Groups
• LinkedIn members sometimes overlook the value of joining.
• The most powerful use of groups is to find people who you
would never have the chance to meet in person.
• Joining a group they’re in makes the introduction easier.

17.
Syed Moazzam Ali
S5F15MSCT0002

18.
Leading a successful Group
• What constitute a successful group on LinkedIn?
It’s one that has value for both you and your members .You may hope
to build a personal empire from your LinkedIn group, but the real
success comes when your members act like a community .The value of
the group comes from the power of the Network. As members bring in
others from their own network, the power grows .
• Here are some tactics that will help your group be a success .

19.
Use yourWeekly email
• A powerful feature of Groups is the ability to email a weekly
announcement to members.
• Group managers don’t have to hope their members visit the group on
LinkedIn, they can reach out to them by email once a week.
• Send a special promotion. Link to current content your audience may
find particularly useful.
• Suggest recent group discussions they may have missed.These weekly
messages serve as a great reminder to members that your group is there
to support them and their professional endeavors.

20.
• Invite: Group managers also can invite people who they think will enjoy the
group.Consider inviting colleagues, connections, and industry influencers to
participate in the conversations.
• Cross-promote: There are plenty of ways to promote your group on social
media. Within LinkedIn, consider featuring the group on your Company
Page as shown below.You can feature up to three groups.

21.
• Display the group logo on your personal profile. At CMI, we encourage all
team members to join the CMI LinkedIn group, enabling the group logo
to appear on their profiles.They become better brand advocates and CMI
earns another layer of promotion as seen below.

22.
Encourage comments and discussions
• The shared discussion Are part of the valuable content your group builds.
If you choose an open group, it can be shared on Facebook and LinkedIn
monitor the groups and stir up some lively discussion.

23.
Use Events
• As mentioned previously, LinkedIn has a great event tool. Create some
virtual events and have members speak. Get everyone talking about new
events. If enough people are interested in the idea, you can hold and in
person conference.

24.
Interest the media
• One of your goal for the group should be to help the media find you.
Publicity benefits the entire groups.Think about having your members
create an e-book or manifesto about your topic and let the media know
about it .some social media press release could also do the trick.

25.
Fahad Ali
S5F15MSCT0013

26.
Using LinkedIn to Answer Questions

27.
HowTo Post On LinkedIn Pulse (And
Why Every Business Should!)
• Need more eyeballs on your content?
• Posting content on LinkedIn Pulse could be the
answer. In fact, as you’ll discover, it gives business
owners so many advantages,
• it should be an integral part of your marketing
activities.

28.
How to Post a Question
• You can share thoughts, articles or other content-rich websites
from your homepage and several other places.This is
sometimes known as sharing an update.
• You can use the share box to share a wide variety of
information.

29.
You can share thoughts, articles or other content-rich
websites from your homepage and several other places.
This is sometimes known as sharing an update.You can
use the share box to share a wide variety of information:
• From your homepage
• From discussions in your groups
• From partner sites
• From LinkedIn Pulse
• From any webpage when using the LinkedIn

30.
Answering questions has also some additional value
to a social media marketer. It has following benefits:
• Discovering content for blog posts
• Uncovering trends by mining the questions people
are asking
• Locating potential joint venture partners
• Finding a technical expert
• Letting new clients find you