1. WELCOME to The Wizarding World of Harry Potter Conjured by: Ashley Coffey and Kelsey Dover

2. The Park

3. The Beginning NBC + UNIVERSAL Harry Potter

4. The SWOT Analysis

5. The Environment Economic Technological Social Competitive

6. The Timeline 2007: The Park Opens 2008: Announcements 2009: Retain Recognition 2010: Media Awareness

7. The Key Publics Harry Potter Fans Orlando Residents Theme Park Enthusiasts

8. The Spokesperson Tom Williams Harry Potter Fans Orlando Residents Theme -Park Enthusiasts

9. The Evaluation Universal’s Measurementof Success Impact/Output Objectives Media Coverage/ Relations

10. The Evaluation Cont. Enticing Surprises Consumer Relations Weakness Spokesperson Appointment

11. The Recommendations Soft Opening Special Contest More Media The Future

12. The Page Principals Tell the Truth Manage for Tomorrow Conduct Public Relations as if the Whole Company Realize a Company’s True Characteris Expressed by its People