5. Weaknesses
• Customers often complained
about the inefficiency or
hardened use of mobile app
• Overwhelming size of store
leads to frustrated customers
• Antiquated mobile scan
capabilities
• Somewhat not consistent in
regards to following-up
Threats
• Competitors’ lower prices and
variety of selection could pull
potential customers
• Constant updating of the
mobile app due to bugs and
gaps may increase
expenditures
• E-brouchure
Opportunities
• Partnership with wedding
coordinators and/or
designers for further
Wedding & Registry program
promotion should be
considered
• Growing online shopping
popularity should not be
undermined
• Great Reviews
Strengths
• Well-trained and friendly
staff
• Website is easy to operate
and completely functional
• Strong Brand Recognition
• Uses both old and new
channels to promote
sales/advertise
• Dream Fund
6. Strengths
• Well-trained and friendly staff
• Website is easy to operate and
completely functional
• Strong Brand Recognition
• Uses both old and new channels
to promote sales/advertise
• Dream Fund
7. Weaknesses
• Customers often complained
about the inefficiency or
hardened use of mobile app
• Overwhelming size of store
leads to frustrated customers
• Antiquated mobile scan
capabilities
• Somewhat not consistent in
regards to following-up
8. Opportunities
• Partnership with wedding
coordinators and/or
designers for further Wedding
& Registry program
promotion should be
considered
• Growing online shopping
popularity should not be
undermined
• Great Reviews
9. Threats
• Competitors’ lower prices and
variety of selection could pull
potential customers
• Constant updating of the
mobile app due to bugs and
gaps may increase
expenditures
• E-brouchure
22. Mobile App Yes Yes Yes
Registry Welcome Package Yes Yes No
Discount Incentives with store
credit line
10% back on eligible purchases
5% back on eligible gifts
Dream Fund
5 Reward points for every dollar spent in
BB&B
1 point for every dollar spent elsewhere
1000 points= 10$ reward card
5% back on all purchases
30 Extra return days
Discount Incentive
(independent from store credit
line)
Weekly Specials
Exclusive discount for registrants
20% coupons
Price match
Weekly specials
Weekly specials
Return Policy 1 year from date of purchase for
purchases made through
registry(or any product that has
the Macys return label)
So as long as item was purchased in BB&B
and on registry(or accompanied with gift
receipt) will be eligible for return/exchange
Up to 1 year after your event
date to return or exchange items
from your Registry
Bridal Consultants Yes Yes No
Personal Shoppers Yes No No
Partial Instore /Online Registry
capabilities
Yes Yes No
Compatible Mobile App
Brochure
No Yes No
24. “We wanted to choose a place where we could
find trendy, homey items at an affordable price.
It was also important to choose a brand that
most people were familiar with, since a lot of
our invitees where from Latin America”
Interview One
Team A
25. Interview Two
Team B
• Couple received a gift card
that consisted of 5% off of
purchased items from the
guests (5 months after the
wedding)
• Took longer to load online and
limited display of items per
page
• More lavish, up-scale, higher
end style
• Online chat was helpful
• Tons of promotional sales and
honored price adjustments
• Very selective and limited to
quantity, selection, and
brands to choose from
• Couple received 20% off
entire purchase since
majority guests purchased
items
• Up to 90 items displayed
per page
• Reaches out to a younger
crowd/fun
• Received $20 gift card on
Shutterfly and goodie
basket filled with stuff
• Convenience with selection
and brands to choose from
Interview Three
Team B
26. • Online portion was simple but
took some time to practice
navigating it (reluctant to login)
• Keeps the couple in the loop with
the latest merchandise and
promotions even after the
wedding
• Needs to be based off of more
than just their reputation
• Needs improvement on reviews
that were purchased in the past
– Ability to post pictures
– Ability to express more of an
opinion
– Needs an option of: Would
you recommend this?
• Online portion was easy to
navigate
• After the wedding, the
company only sends monthly
advertisements (not relating to
wedding registry)
• Made the couple feel as if
they were a million bucks
Interview Three
Team B
28. Create an advertising campaign during June and
September, the wedding ‘high seasons’
Utilize the hashtag “#SAYIDOTOMACYS” across
social media platforms to increase publicity of
Macy’s gift registry program in an environment that is
becoming increasingly dependent upon social media
#sayidotomacys
29. #sayidotomacys
You can see two sample Instagram posts below from a Macys personal
gift registry , as well as a contestant.
30. Social Media
• Snapchat, Instagram, Facebook, Pinterest
• Native Content
Educate, Entertain, And Sell
31.
32. When searching for
“wedding registry” on
Google, Macy’s gift
registry comes in 7th,
near the bottom of the
page
Macy’s can utilize a
program such as Google
Adwords to increase its
Google searchability so
that its website is higher
up on the Google search
page results
Google Analytics
Wedding Registry
34. Custom URL
• Macy’s should include
the name of the
couple in the URL for
their registry.
• Allow the input of the
wedding information
directly on the couple’s
registry site.
• Customization of
colors and designs of
site to match wedding
theme.
35.
36. Custom Registry
• Many make use of third-party registry sites
that link sales to Macys & other retailers
• Couples and their guests are loosing the
interaction and attention they would receive
from the Macy’s wedding registry department
• Partnering with these third party sites will help
Macy’s connect with their target market.
38. Smart Scanning
• Competitors have
developed applications
that can pull product
information directly from
the image of a product in
a catalog.
• Ease of registry can be
enhanced by similar
methods and technology.
• Bridges the gap between
the online and in-store
experience.
39.
40. Group Funding and Rewards
• Big ticket items can be
intimidating.
– Allow guests to “split the
bill”
• Allow guests to
contribute to a fund with
the incentive of getting
rewarded for reaching
various levels of total
contributions.
– Contributions can be
applied toward a single
item or the Dream Fund.
41. Recap
• Custom URL
• Custom Registry
• Free Gift For Registering
Smart Scanning
• Group Funding And Rewards
• Review Upgrade
• Dream Fun Honeymoon
• Google Adwords
• Social Media
• #SayIDoToMacys Campaign
43. Strengths
• Exclusive and top quality
merchandise
• Strong brand recognition
• My Macy’s Program rewards
• Build awareness from 3rd
parties
• Advertising on social media
Better incentives encourage
customers to register with
Macy’s
Weakness
• Expensive products
• Limited budget to
implement new strategies
and recommendations
Opportunities
• Continually improving online
process for customers to
manage their registries
• Addition of new or trending
products
• Expanding to more social
media platforms
• Growing fan base or
followers on social media
outlets
Threats
• Competition from other
store’s registries
• Competitors with more
affordable prices
• Changes in technology may
influence customer’s
experience with website and
app
• Customers who are not
tech-savy may not be
interested in managing their
registries online
44. Strengths
• Strong online presence
• My Macy’s Program rewards
• Build awareness from 3rd parties
• Advertising on social media Better
incentives encourage customers to
register with Macy’s
46. Opportunities
• Continually improving online
process for customers to manage
their registries
• Addition of new or trending
products
• Expanding to more social media
platforms
• Growing fan base or followers on
social media outlets
47. Threats
• Competition from other store’s
registries
• Competitors with more affordable
prices
• Changes in technology may
influence customer’s experience
with website and app
• Customers who are not tech-savvy
may not be interested in managing
their registries online
48. Step #1: Improve The Product
Conclusion
Step #2: Provide Value Upfront
Step #3: Aggressively Promote