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1. "Great networking opportunities & a good way Europe’s leading industry forum on
to stay up to date with seating trends" transport seating with case studies
Rob Jaques, Sr. Engineer, Hyundai Kia America Tech Ctr
from 8 oEMs!
7th International Conference
InnovAtIvE
SEAtIng 2012
6 – 9 FEBRUARY 2012
Maritim Rhein-Main Hotel Darmstadt, Germany
AUToMoTIVE AIRCRAFT RAIL TRUCK
Visit our download center for free white papers, articles and much more! www.seating-conference.com/MM
THE LATEST TECHNICAL INNoVATIoNS To HELP YoU REDUCE WEIGHT AND INCREASE CoMFoRT
Featuring 16 leading international • Meet future customers’ demands by adapting cross industry trends in
companies: seating design
• Ford Forschungszentrum
• Find out about advances in material selection and design to minimise
Aachen
seat weight at affordable costs
• Evaluate the effects of new materials and lightweight design on seating
• BMW AG
comfort
• Daimler AG
• Assess the ergonomic aspects of the perfect seat for all passengers and
• FIAT Group Automobiles functions
• Adam opel AG • Discover flexible and comfortable seating concepts for compact
• Jaguar & Land Rover electric vehicles
• PSA Peugeot Citroën
Highlight Speakers:
• Volkswagen AG
Laurent Bauvineau, Research Engineer,
• Car Men GmbH
Vehicle Interior Project Manager Vehicle Interior Technologies,
• Delft University of Technology for the Innovation Phase, Ford Forschungszentrum
PSA Peugeot Citroën, France Aachen GmbH, Germany
• Technische Universität
Dresden
Bernhard Rother, Diplom-Physiker Peter Hillebrand,
• Leggett & Platt Automotive Development engineer vehicle Seats Testing and Comfort,
Group Europe Headquarters technology, Commercial Vehicle Design,
GmbH BMW AG, Germany Volkswagen AG, Germany
Jeroen Lem,
• Johnson Controls GmbH
• Recaro Aircraft Seating
Come and join our interactive workshops:
GmbH & Co. KG
• Faurecia Autositze GmbH & A Seating comfort made visible
Co. KG B Future demands on added value factors in automotive seating
• LEAR Corporation GmbH & C objective measures of seating comfort
Co. KG
D Weight reduction through innovative layout and design
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To Register | T +49 (0)30 20 91 33 30 | F +49 (0)30 20 91 32 10 | E info@iqpc.de | www.seating-conference.com/MM

2. 7th International Conference
InnovAtIvE SEAtIng2012
6 – 9 FEBRUARY 2012 | Maritim Rhein-Main Hotel Darmstadt, Germany
Sponsor Media Partners
VISTAGY, Inc. is a leading global provider of industry-specific engineering
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formed decision making early in the design cycle. The company enhances SupplierBusiness is a business research
company focused on automotive supply
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website and in PDF format. In addition to
What do past delegates say about the IQPC Innovative Seating conference? these subscription products, we also pub-
lish and compile reports and databases on
the global automotive supply base.
"We wouldn't be coming back for the 6th year in a row if it wouldn't be www.supplierbusiness.com
worth it"
Primož Mihelič, Board Member, TPV
just-auto.com is the leading online
resource for the global automotive industry.
Conference advisors: With daily breaking news, in-depth analysis
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auto helps over 90,000 executives and deci-
Dr. Karl Siebertz, Dr. Ralf Kümper,
sion makers each month.
Manager, Technology & Vice President and General Manager,
Business Strategy Office, Europe, LEAR Corporation GmbH & Co. KG
Ford Research & Advanced Engineering
Gris Orange
Prof. Dr. Peter Vink,
C50 / M40 / J35 / N10 M53 / 100
Dr. Andreas Eppinger,
EURAILmag delivers news and informa-
Vice President Technology Management, Faculty of Industrial Design Engineering, tion on Europe’s railway industry, its prod-
Johnson Controls GmbH Delft University of Technology uct offerings and services, with reports
on economic changes, statutory develop-
ments and technical innovations. www.
eurailmag.com
Pre-Conference-Day: Seating Comfort | Monday, 6 February, 2012
An introductional training to seating comfort, user demands The Pre-Conference-Day will cover the following topics:
and ergonomics • The comfort experience process: from expectations, to first
sight, to short term and long term comfort
09:30 Registration with coffee & tea • The best posture is the next posture: possibilities of
movement in vehicles
10:00 Welcome & start • How to observe postures and translate these into design
• How to let test subjects choose the most comfortable seats
11:30 Refreshment break and networking • Lessons from designing seats for earth moving machines,
trams, cars and airplanes
13:00 Networking luncheon • Some virtual comfort tools
• Future seat developments
15:30 Refreshment break and networking • The ideal form of the neck, head and lumbar support
• The latest methods to study comfort experience
In our Pre-Conference-Day you will receive a thorough introduction • Iterative test-design cycles in designing a truck seat
on all major aspects influencing seating comfort research today. • Design solutions for cultural and anthropometric
Benefit from an information-packed day & discuss your specific ques- differences
tions with our experienced seminar leader. Gain an insight into the • Electric vehicles and their influence on seat design
major trends in automotive seating to be able to successfully meet • Defining parts of the construction that should be adjustable
your customers' demands and hear about the latest virtual tools • Ideal angles of the seat pan and back rest
• Using emotional reactions of participants in design
you can apply in the design process to decrease development costs.
17:00 End of seminar
Last but not least, you will gather hands-on experience in seating
comfort research through interactive training and experiments. Workshop Leader:
Get to know colleagues in similar positions and share your Prof. Dr. Peter Vink,
experiences and strategies to build up your network in the industry! Faculty of Industrial Design Engineering,
Delft University of Technology, The Netherlands
To Register | T +49 (0)30 20 91 33 30 | F +49 (0)30 20 91 32 10 | E info@iqpc.de | www.seating-conference.com/MM

3. 7th International Conference
InnovAtIvE SEAtIng2012
ConFEREnCE DAY onE | Tuesday, 7 February, 2012
09:15 Registration & coffee 14:15 Flexible and comfortable seating concepts for
compact electric vehicles
10:00 Chairman’s welcome and opening address • Seating trends and needs in the context of EVs
Dr. Ralf Kümper, • First-row stadium seating with new cantilever seat design
Vice President and General Manager, • Second-row lounge-recline comfort system with cushion
LEAR Corporation GmbH & Co. KG, Germany angle adjustment
• EV battery packaging with low-profile battery system for
MARKET TRENDS AND FUTURE MoBILITY increased storage
Andreas Eppinger,
10:15 Design and comfort relevant developments in automotive Group Vice President Technology Management,
seating Johnson Controls GmbH, Germany
• Future design trends and developments for automotive
seating INTELLIGENT MATERIAL CoNCEPTS
• Focus on customisation in connection with downsizing
and the increasingly competitive markets – 14:55 Research project function integrated bionic seat:
H
ig
individualisation options for mainstream brands oEM Following the example of nature
hl
ig
(like premium brands) • Learn from biology: The finray principle
ht
Insight
• Increasing expressive orientation of the interiors • Static finray analysis: Conflict between comfort and
especially in the small segments and how this effects crash-loading
the different types of seats • Anti-whiplash integrated
• The importance of secondary zones for automotive seating • Potential of the bionic seat backrest-con
• Future outlook Bernhard Rother,
Jörg Friedrich, Development Engineer Vehicle Technology,
Managing Director, BMW AG, Germany
Car Men GmbH, Germany
15:35 Seating concept of the new opel Zafira Tourer –
WEIGHT REDUCTIoN – INNoVATIVE DESIGN AND MATERIALS oEM setting the flexibility standards
Insight • Conceptional background
10:55 Innovative lightweight solutions for future seat • Challenges
applications using textile-reinforced thermoplastic • Technical details
composites • Learnings
• Development of a cost-effective manufacturing process Dipl. Ing. Reiner Schmidt,
for series production Manager High Roof Vehicle Seat Systems,
• Integrated sensor networks for intelligent lightweight Adam opel AG, Germany
structures
• Textile thermoplastic compliant mechanism for 16:15 Refreshment break and networking
complex kinematic demands
• Part reduction by large scale structure manufacturing 16:45 Smart textiles – intelligent seats
solutions oEM • Smart textile technology in real life applications
• Material and load adapted joining technologies Insight • State of the art and further developments
Johann Maaß, • The importance of intelligent components for future car
Research assistant, Institute of Lightweight Engineering concepts
and Polymer Technology (ILK), • Lighter materials to reduce weight
Technical University of Dresden, Germany Steve Penton,
Group Leader for Core Trim Engineering and Comfort,
Co-authors: Jaguar & Land Rover, United Kingdom
Prof. Dr.-Ing. habil. Prof. E.h. Dr. h.c. Werner Hufenbach
Dr.-Ing. Niels Modler 17:25 Panel Discussion: Quo vadis transport seating?
Dipl.-Ing. Robert Kupfer • How are weight reduction goals shaping seating
Dipl.-Ing. Michael Krahl  design in the next 5 years?
Dipl.-Ing. Marco Zichner • What are the material trends of the future?
• How can a more holistic approach to a comfort and
11:35 Refreshment break and networking weight reduction trade off be achieved?
• For which major challenges are oEMs and seat
12:05 Seat weight reduction through alternative manufacturers especially looking for innovative solutions?
H
ig
material of PU foam
h
oEM
lig
• Challenge for the new seat
ht
Insight Discuss these and other questions with selected conference
• Focus for an alternative material of PU foam : speakers.
o Technology
o First results Chair: Dr. Ralf Kümper,
o Perspectives Vice President and General Manager,
Laurent Bauvineau, LEAR Corporation GmbH & Co. KG, Germany
Vehicle Interior Project Manager for the Innovation Phase,
PSA Peugeot Citroën, France 18:00 Closing remarks of the chairman & end of conference day one
12:45 Networking luncheon
To Register | T +49 (0)30 20 91 33 30 | F +49 (0)30 20 91 32 10 | E info@iqpc.de | www.seating-conference.com/MM

4. 7th International Conference
InnovAtIvE SEAtIng2012
ConFEREnCE DAY tWo | Wednesday, 8 February, 2012
08:30 Registration & coffee 12:15 Networking luncheon
09:00 Chairman’s welcome 13:45 2nd 3rd row – The compromise between comfort
Meinhard Behrens, package and functionality
Acquisition Director, R&D Product & Process, • Cargo management
Faurecia, Germany • Kinematics
• Comfort optimization
SEAT DESIGN FoR DRIVER SAFETY • Weight reductions
• Jit and metal synergies
09:05 The seat development process in Fiat Group Meinhard Behrens,
Automobiles Acquisition Director, R&D Product & Process,
oEM
• Main factors in seat design Faurecia, Germany
Insight
• Description of system requirements
• Deployment of performance target at component level SEATING IN AIRCRAFT AND CoMMERCIAL VEHICLES
• overview of seat development process
• Commonalities and differences between vehicle applications 14:25 Major trends, developments and challenges in aircraft
Salvatore Demontis, seating
Designer Responsible Front Seat, • Solving the profitability/comfort trade-off
Interiors – Seats Department, • Weight reduction through innovative design
Fiat Group Automobiles S.p.A., Italy • Comfort parameters and human factors
Dr. Holger Friehmelt,
09:45 ECG Seat: The seat that monitors the heart activity Product Manager Economy Class,
H
ig
oEM • Ford’s ECG monitoring seat is designed to monitor the Recaro Aircraft Seating GmbH & Co. KG, Germany
hl
ig
heart activity of drivers at the wheel using advanced
ht
Insight
electrode technology 15:05 Refreshment break and networking
• Ford envisions driver heart telemetry linking with medical
centers and Ford safety systems to provide an additional 15:35 Seat-pressure-distribution-test-rack: A new method
H
ig
layer of security for drivers and fellow road users to analyse seat comfort in the serial production
hl
oEM
ig
• Initial testing proves the Ford ECG monitoring seat can • Seat comfort - measurement methods and analysis in
ht
Insight
successfully monitor 95 per cent of drivers’ hearts 98 the development
per cent of the time – even at an early development stage • Comfort results in the development phase and in the
Jeroen Lem, serial production - two different faces
Research Engineer, Vehicle Interior Technologies, • First ideas and the prototype phase for a seat comfort
Ford Forschungszentrum Aachen GmbH, Germany test rack
• Comfort test rack in the production - problems and first
10:25 Refreshment break and networking results
Diplom-Physiker Peter Hillebrand,
CoMFoRT PERCEPTIoN, TESTING AND AMELIoRATIoN Seats Testing and Comfort, Commercial Vehicle Design,
Volkswagen AG, Germany
10:55 Innovations in comfort systems
• Comfort systems with reduced component weight 16:15 Closing remarks of the chairman & end of conference day two
• Compact lumbar system
• Functional integration as a method for weight reduction
• Compact massage system Attending companies from our previous seating conferences:
• Material substitution in seating upholstery: PET fiber
BMW AG • Ford Motor Company • Fiat S.p.A. • TOYOTA Central
instead of PU foam, a new technology entering the
R&D Labs., INC. • Renault SAS • Alstom Transport • S.A. • Aplix S.A.
production • Aviointeriors Spa • Benecke-Kaliko AG • Bertrandt Ingenieurbüro
Jan Petzel, GmbH • Brand KG • Federnwerk • Brose Fahrzeugteile GmbH &
Manager Ergonomics & Advanced Development, Co. KG • Coba Plastics Ltd. • Compin • Corus Automotive • Dow •
Leggett & Platt Automotive Europe Headquarters Automotive Systems • Emirates Airline • ESI GmbH • Eurocopter
GmbH, Germany SAS • Ipeco Holdings Ltd • Faurecia Automotive • Seating • Faurecia
Interior Systems S.A. • Freudenberg NOK Mechatronics GmbH & Co.
11:35 Consequences of using hand held devices for vehicle KG • FRIMO Lotte GmbH • Futuris Automotive Interiors PTY Ltd •
seat design Greiner PURtec GmbH • Huntsman (Europe) bvba • Hyundai & Kia
• What are the new used hand held devices (e.g. ipad, R&D Center • Hyundai Motor Europe Technical Center GmbH • Iveco
smart phone and laptops)? SpA • JSP International SARL • KAB Seating • KOKI TECHNIK Seating
• What are consequences for the design of seats and its Systems GmbH • Konrad Hornschuch AG • L&L Products Europe
SAS • L&P Automotive • Europe Headquarters GmbH • Mazda Motor
environment?
Europe GmbH • Clerprem SPA • Metzeler Schaum GmbH • Muhr
• Consequences for arm support and device support
und Bender KG • OKE Group GmbH • Paul Craemer GmbH • pro-
• Consequences for adjustablility and space of the seat seat GmbH + Co. KG • Harita Seating Systems Ltd. • Saint-Gobain
• Example of a seat design made for working with hand Performance • Plastics Pampus GmbH • Sitech Sitztechnik GmbH •
held devices SITZ!GMBH • SNCF Innovative and Research Department • SUSPA
• Effects tested with end users using this seat GmbH • Takata Petri AG • Tata Johnson Controls Automotive Ltd. •
Prof. Dr. Peter Vink, TPV d.d. • W.E.T. AG • Walter Henrich GmbH • Woelfel Beratende
Faculty of Industrial Design Engineering, Ingenieure • Johnson Controls International • Magna Seating •
Delft University of Technology, The Netherlands Germany GmbH • Recaro Aircraft Seating GmbH & Co. KG •
Lear Corporation
To Register | T +49 (0)30 20 91 33 30 | F +49 (0)30 20 91 32 10 | E info@iqpc.de | www.seating-conference.com/MM

5. 7th International Conference
InnovAtIvE SEAtIng2012
WoRKSHoPS | Thursday, 9 February, 2012
08:30 Registration & coffee
10:30 Refreshment break and networking
Workshop A: 09:00 – 12:00 Workshop B: 09:00 – 12:00
Seating comfort made visible Future demands on added value factors in
automotive seating
The workshop will show a selection of comfort aspects with the During the workshop the participants should try to define which
methods of evaluating the specific aspect. Methods of measure- added value factors in connection with automotive seating are
ment are shown and the results are discussed. The focus is on the relevant for future markets. Different types of seats will be analysed
comfort systems that allow the adjustment of the contour of a like basic seat, comfort / ergo seat, spots seat, motor sport seat, light
vehicle seat (e.g. the adjustable lumbar support, the adjustable bolster weight seat. If possible and necessary an additional type of seat could
system and massage systems). The second part of the workshop will be defined which meets the needs and wants of future customers.
show the effect of massage systems on the driver. A literature study
of the effects of massage and a comparison of different massage Different exercises in small teams and together with the whole group
methods is presented. The last part of the workshop shows three will focus on some of the future relevant themes like:
examples for weight reduction solutions. Demonstrator parts are • ECo factors e.g. efficiency, flexibility, light weight, Eco fun
presented and discussed. • Sensuality: increasing interior perception concept for all senses
• Increasing focus from customers and manufacturers on the interior
Main aspects of the workshop are: and C&T design
• How to evaluate seating comfort in vehicle seats? Methods for • Space efficient solutions in combination with
measuring and evaluating aspects of comfort with application visible construction / seat adjustment / focus on secondary zones
examples • Craftsmanship interpretations
• Improving seating comfort through application of massage systems. • other topics will be defined during the workshop
Study of massage effects, massage methods in vehicle seat
applications, evaluation of massage systems The result of the workshop should be a rough checklist for future
• Innovative comfort systems to reduce system weight. Examples of relevant added value factors for different types of seats.
weight reduction by optimization of functions, functional integration,
minimized component dimensions and material substitution. Jörg Friedrich, Managing Director,
Car Men GmbH, Germany
Jan Petzel, Manager Ergonomics & Advanced Development,
Leggett & Platt Automotive Europe Headquarters GmbH,
Germany
12:00 Networking luncheon
14:30 Refreshment break and networking
Workshop C: 13:00 – 16:00 Workshop D: 13:00 – 16:00
objective measures of seating comfort Weight reduction through innovative layout
and design
The seat is the main contact area between occupant and the car, and The lumbar support systems that we find in vehicle seats today have
therefore seating comfort has a large influence on the occupant’s been designed to meet comfort and durability requirements. But since
satisfaction with the car. Much seating comfort research is focused weight reduction gains importance for all automotive components,
on the subjective responses of the occupants, but the relationship also comfort components are requested to contribute to this trend.
to the underlying biomechanics and mechanical properties of the The workshop will deal with the optimization of components, new
seat is often misunderstood. system arrangements and material substitution and will thereby
This workshop will look into objective methods of measuring seat demonstrate how to decrease the weight of complex comfort sys-
mechanical properties that relate back to the biomechanics that elicit tems. Furthermore we will discuss weight reduction to be achieved
the subjective responses. by material substitution for seating upholstery. The challenge for
the future is to decrease the weight of material. one approach is to
Manfred Wagner, simply find alternatives for PU-foam. Several approaches will be dis-
Group Research, cussed, analysing all advantages and disadvantages.
Daimler AG, Germany
For further information please visit our website:
www.seating-conference.com/MM
16:00 End of the day
To Register | T +49 (0)30 20 91 33 30 | F +49 (0)30 20 91 32 10 | E info@iqpc.de | www.seating-conference.com/MM

6. InnovAtIvE 4 Ways to Register
SEAtIng 2012
Fax: +49 (0)30 20 91 32 10
Post: IQPC Gesellschaft für
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6 – 9 FEBRUARY 2012 | Maritim Rhein-Main Hotel Darmstadt, Germany
10117 Berlin, Germany
online: www.seating-conference.com/MM
If undeliverable, please return to:
IQPC GmbH | Friedrichstraße 94 | D-10117 Berlin, Germany Email: info@iqpc.de
For further information
Phone: +49 (0)30 20 91 33 30
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Titan Package Save € 350,- € 3.149,- +VAT Save € 175,- € 3.324,- +VAT € 3.499,- + VAT
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Please indicate choice of workshop on 9 February 2012
Workshop A I Workshop B I Workshop C I Workshop D
Pre-conference-day (choose for Platinum Package) on 6 February 2012 We have a variety of packages available
A: Seating comfort made visible to suit your requirements. For all Sponsorship
B: Future demands on Added Value factors in automotive seating
C: Objective measures of seating comfort
and Exhibition opportunities call
D: Weight reduction through innovative layout and design David Jackson +49 (0)30 20 91 33 70 or
only one discount applicable per person.
email david.jackson@iqpc.de
CAN'T MAKE IT TO THE CONGRESS? PURCHASE THE 2-DAy CONGRESS DOCUMENTATION FOR € 595,- +VAT.
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