SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
What is strategy-Michael E. Porter
1. What is strategy ?
MICHAEL E.
Presented By:
Ashmita K.C.
Manika Shrestha
Sujana Gurung
2. I. Operational Effectiveness Is Not Strategy
II. Strategy Rests on Unique Activities
III. A Sustainable Strategic Position Requires Trade-offs
IV. Fit Drives Both Competitive Advantage And Sustainability
V. Rediscovering Strategy
4. Principles
Creation of a unique and valuable position
Requires you to make trade-offs in competing
Involves creating “fit” among a company’s activities
18. Trade Offs arises of three reason
Inconsistence on image or reputation
Different positions require different machinery,
people, systems
Limits on internal coordination and control
25. Misguided view of competition
Forecast of hyper competition, imitating everything
about the competitors
26. The Failure to Choose
“Best-practice “mentality of the managers
Making no trade-offs,
27. The Growth Trap
Extending the product line, adding new features, imitating
competitors’ popular service, matching processes, and
making acquisitions
Blur uniqueness, creates compromises, reduces fit, and
ultimately undermines competitive advantage
29. Profitable Growth
Leveraging the existing activity system by offering
features or service that rivals would find impossible or
costly to match on stand-alone basis
30. The Role of Leadership
Defining and communicating
Leader must provide discipline