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CASE STUDY 1
 Updated  R & D with time.
 Maintain price war.
 Transfer of product line strategy.
 Proper utilization of resources.
 Fail to arrange prototype production and
  testing.
 Communication gap.
 Unable to understand cultural difference in
  overseas market.
 Overstock of unpopular product & shortage
  of popular product.
 Must improve product quality before entering
 overseas market.
 Company has to invest resources to enhance
  it’s customer service capability.
 Should adopt global marketing strategy.
 Company must maintain inventory level
  regarding to demand forecasting.
 They need strongest distribution channel.

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Operation strategy at galanze

  • 2.  Updated R & D with time.  Maintain price war.  Transfer of product line strategy.  Proper utilization of resources.
  • 3.  Fail to arrange prototype production and testing.  Communication gap.  Unable to understand cultural difference in overseas market.  Overstock of unpopular product & shortage of popular product.
  • 4.  Must improve product quality before entering overseas market.  Company has to invest resources to enhance it’s customer service capability.  Should adopt global marketing strategy.  Company must maintain inventory level regarding to demand forecasting.  They need strongest distribution channel.