Pack-iTs was started by six students to provide nutritious packaged food for children. Their total budget was $25,000 and they targeted busy working families. A SWOT analysis identified opportunities in the healthy food market due to a health-conscious society and lack of cafeterias, but also high competition. The document recommends they invest more time, charge slightly higher prices given high incomes, hire administrators, pursue school contracts, and maintain quality for fundraising.

1. Case-Analysis Of Pack-iTs
Ashutosh Vyas

2. • Business was started
by six student of
Fresh Nutrition food
for children named
Pack-iTs
S
Y
N
O
P
S
I
S
• Total budget was
$25,000.
• They targeted working
families who finds
difficulties in managing
house work and office
work.
Analysis
High income Level of population
Salesstrategy
S W
O T
• Nutritious food
• Variety of options
• Time restraint
• Budget restraint
• Fund raising
policies
• No cafeteria in
schools.
• Health conscious
society.
• High competition
•Partners considered different
methods of promotions.
•The partners are considering
for fund raising program as they
have competitors in this market
•Provides flexibility in selecting
food for both parents and
children.
S.W.O.T.
Analysis

3. • Salary+Depri.+Marketing+Operating+Rent
=>10,875+2,403+21,600+3,200+46,476=84,545
Fixed cost (Given)
• Production Cost = Rs 2.90
Variable Cost
• Rs 5.00 per unit
Selling Price
Expected Sales
= 1,00,000
BEP in RS :-
94,000(approx.)
Recommendation
• They should invest more of the time in
business.
• Since price sensitivity is low and level of
income of the population is high can
charge a little more approx. Rs8/unit.
• Should appoint some administrators as
they are doing full time course.
• Can have contracts/tenders with
schools.
• Maintain the quality of food for fund
raising as per TVDSB policy.