Presentation about Product life cycle

1. Marketing Management
Product Life Cycle
By Asimananda Mahato

3. Product Life Cycle
A new product progresses through a sequence of
stages from introduction to growth, maturity, and
decline. This sequence is known as the product life
cycle and is associated with changes in the
marketing situation, thus impacting the marketing
strategy and the marketing mix.

4. Product Life Cycle Curve

5. Product Life Cycle Stages
 The main stages of the product life cycle are :
i. Introduction
ii. Growth
iii. Maturity
iv. Decline

6. BCG Matrix

8. STRATEGIC FOCUS
 Inform potential customers.
 Induce product trial.
 Secure distribution in retail outlets.

10. STRATEGIC FOCUS
 Persuasive advertising must be used.
 Maximize Market Share.

12. STRATEGIC FOCUS
 Develop and maintain brand loyalty.
 Competitive or promotional price may be
used .
 Maximize profit while defending market
share.

14. STRATEGIC FOCUS
 Decide upon which product models are to be
kept and which ones are to phased out.
 Lessen advertising and retain loyal
customers .

15. BIBLIOGRAPHY
 Google
 Marketing Management – Philip Kotlar

16. THANK YOU