2. The internet offers new opportunities to
build and strengten the brand. Brands are
important as they build trust, recognition
and relationship between buyer and
supplier. Sometimes brand image can be
considered as the only real differentiator
between products but it is affected also
by perception. It does not matter how
large is your audience or what industry
you wish to succeed, connection is the
key.
Dave Chaffey,2008
4. ‘Personal branding’ is simply building a
brand around your career and personal
name – it’s all about marketing yourself as
an expert in your given industry, which is
why people should trust you and your
opinions. It’s basically optimising the way
in which you’re presented to others.
Everything you do or say online helps to
form your very own personal brand. In
turn, your personal brand forms your
professional reputation and it is need to
be taken seriously. In other words,we’re
all our own brands.
5. ION found that
consumers are
more likely to
make a purchase
based on a social
media reference.
71
%
9. 1. FOCUS ON YOUR
CUSTOMERS
2. BUILD YOUR
BRAND'S STORY
3. UTILIZE CONTENT
MARKETING
4. GET YOUR BUSINESS
FOUND USING SEO
Build your marketing strategy
around your customers.
Storytelling is one of the most
powerful marketing tools.
Through creating quality
content, you build customer
trust.
Search engines can connect you
to new and relevant audiences.
what works best?
5. SHARE YOUR OWN
EXPERTISE
6.BUILD CUSTOMER
RELATIONSHIP
Promote your unique content
by sharing with others regularly
on social media platforms.
Keep consistency on your posts
and acknowledge your audience
by replying the emails in a
prompt manner.
11. Starting out as an fashion and beauty blog known as Into The Gloss, CEO Emily Weiss
branched out and created Glossier- a beauty startup brand inspired and created by
real women, for real women.
What’s remarkable about Glossier is that the brand has grown increasingly fast
since its launch in 2014, specifically through Instagram.
Glossier has created this massive beauty success via students who are on the run,
to mothers with 3 kids, each woman has their own unique story about their beauty
lifestyle.
She estimates that Glossier owes 90% of its revenue to these fans. “It hasn’t been
through paid or built marketing spend,” she said. “It’s been mostly word-of-mouth.”
And in the Glossier world, cosmetics are not just cosmetics: They’re content. Weiss
sees every product as an opportunity for engagement.
And it is all thanks to the wonderful world of Instagram.
Founder and CEO of Glossier
Emily Weiss
12. HuffPost was the first journalism site that offers visitors links to other
websites. It is an interactive website that gave the opportunity to visitors,
not only just to read an article for example, but to write their comments
and begin a kind of conversation under the text.This policy gave HuffPost
a prominent role in new media journalism, because it’s something truly
unique. 8,5 million people like The Huffington Post’s Facebook page andit
has 1,1 million followers on Instagram. The Huffington Post is a part of
journalism elite counting over 100 million unique users per month. It is a
great success story about new media journalism.
Ariana Huffington
Co-founder and Editor-in-chief of the Pulitzer winner of Huffington Post
13. checklist
Build your platform.
Identify Your Uniqueness and Your Strengths.
Be authentic and real.
Be diverse and honest.
Identify Your Values and Set Your Priorities.
Craft Your Personal Brand Persona.
Build customer relationship.
