Asma Fathema is seeking a senior managerial position. She has over 15 years of experience in operations, procurement, and product development. Currently she is the Manager of Procurement and Product Development at Hindustan Pencils Pvt. Ltd. Previously she worked at ITC Limited in various roles related to product development, implementing strategies to meet business objectives, and ensuring quality management. She has a strong track record of developing new products and implementing processes from concept to production.
1. ASMA FATHEMA
Operations / Procurement/ Development Manager
Personal Summary :
I have the ability to work independently in an environment of change,
challenge, multiple deadlines and priorities having extensive
experience of Business Operational matters and passionate about
supporting individuals and business to excel. I have delivered excellence at every given
opportunity and right now I am looking for a suitable senior managerial position with an exciting
company that is looking to employ individuals of the highest caliber.
With a background over 15 years of proven managerial experience developing and implementing
operational strategies and practices that consistently surpass objectives and drive revenue and
profitability to their maximum potential. Having worked in ITC Limited explored me to
understand the overall journey and experience the business model and market strategy.
Career History :
Hindustan Pencils Pvt. Ltd Mar 2016 onwards
Current Role :
Manager – Procurement and Product Development
ITC Limited – Education & Stationery Product Business Dec 2004 – Feb 2016
Asst. Manager – Product Development
Responsible for meeting all relevant strategy as per business plan and requirements associated
with operations, new product, material development and for working within the framework of
the company’s core values,as wellas promoting its ethos and mission statement… “to be number
one stationery company in India”
Duties :
• Overall responsibility for short / long term planning to deliver as per business plan
• Delivering new products to the market
• Execute and implement Platform, Breakthrough and derivatives projects
• Establishing and implementing goals and objectives
• Developing and managing manufacturer’s internal / external for multiple projects
• Participating in the sales process by identifying the business development potential
• Attending regular progress meeting with Top Management team
2. • Creating a positive culture where the work can get done through outsourcing
manufacturing
• Identifying and managing risks, issues and dependencies
• To develop mass range of stationery products to meet the market demand
Key Achievements :
• Starting from concept designing stage to launch of the product & consistent delivery –
independently handled the entire supply chain
• Time to time relook on the operational cost and finding alternatives measures to optimize
the current cost without impacting the contribution
• Cross molding activities to amortize the asset value and to bring more variants without
additional mould investment
• Developed alternative polymers through formulation and compounded to reduce
polymer cost and improved quality.
• Re-design and reengineering the current portfolio to enhance the new product portfolio
to balance and cater to the needs of the market periodically
• Executed the Quality Management System across all products and processes of the
business
• Articulating industry trends, benchmark, competitor assessment and evaluation to
enhance the competitiveness
• Creating new processes and taking them from idea to full production roll out
• Excellence in vendor management
• Proven track record of developing and implementing business strategies
• Developed communication plans and collaborated with cross functional teams to ensure
business potentiality.
Key Competencies :
• Implementing and achieving goals and objectives of the business
• Willingness to learn, improve and amend as per the environmental needs to achieve the
business goals.
• Knowledge and understanding of the latest trend in technology and financial impact
• Creating and developing a new product through extensive knowledge and enhancing the
bottom line of the business
• Networking with other tabulated professionals (domestic / foreign) suppliers of unique
materials across multiple industries to drive learning in support of new product
development, process & technology and end user experience.
• Leveraging the external and internal know-how to drive the business growth through
differentiation
3. • Distinction in task completion (from concept design to delivery across all processes and
implementation)
• Pro-actively identifying the potential areas for operational improvement and new
products
• Adapting and responding to changing requirements
• Ability to create, communicate and build consensus
• Efficient in identifying gaps, weaknesses and potential risks within the system and
proactively taking appropriate corrective and preventive measures for minimizing
customer concerns with optimal utilization of allocated resources.
Skill / Areas of expertise :
Operational Management -
• Forecasting and enhancing the category as per business requirement
• Identification of potential outsourced vendor for the delivery of the products
• Cross-functional management to engage all the stakeholders
• Overseeing the process and external production activities
• Project administration and implementation
• Technical aptitude
• Negotiating and closing commercial agreement with respective to the category
• Coming up with ideas to streamline the operations process and improve the operational
cost
• Organizing and facilitating global, regional and local technical know-how.
• Working towards continuous improvement with respective stakeholders
• Quality Control and Systems in place
• Cost reduction
• Identifying opportunities for the category / business
Managerial –
• Strategy planning and implementation
• Cost management
• Result driven
• Vendor performance
• Product Development
4. Personal –
• Highly organized
• Flexible attitude
• Embracing change
• Hard-working
• Always pro-action
South Coast Export, Chennai Prior to Dec 2004
Associate Officer (Export Department)
• Export and import documentation for shipment and payment transaction
• Excise documents filling, duty drawback and EPCG license processing
• Product costing for export orders
• Working out cost breakup for export proceedings
• Licensing with external clients
• Preparation of Bank documents to execute export transaction.
Academic :
• Indian Institute of Statistics Jun 2010
ISI, Chennai - Six Sigma Black Belt Program
• Indian Institute of Management, Calcutta Nov 2007
IIM, Senior Management Program
• Master’s degree – Master of Business Administration Sep 2006
Alagappa University, Chennai
• Master’s degree – Master of Commerce May 2004
M. Com - Annamalai University, Chennai
• Bachelor’s degree – Bachelor of Commerce June 1996
B. Com - University of Madras
• Doveton Corrie Girls Higher Secondary School (+2) Mar 1993
Anglo Indian Board, Chennai
5. Training / Certificate :
• Franklin Convey – Training Program
The 7 habits of highly effective people training program Nov 2014
• DNV, Det Norske Veritas AS, Chennai Mar 2009
ISO 9001:2008 Upgradation Program
• DNV, Det Norske Veritas AS, Chennai Dec 2006
Certificate of Training – ISO 9000:2000 QMS
Auditor / Lead AuditorCertification Course
• DNIIT
National Institute of Information Technology (NIIT) Sep 2005
Advance Diploma in System Management – 2 years
References- Available on request
Personal Information:
Name - Asma Fathema
Spouse Name - Fayaz Ahmed
Address - Chitra Apartments, Door no. 16/133,
Ground Floor, Flat no.1,
17th Street, L Block, Annanagar East,
Chennai 600102
Date of Birth - 3rd March 1975
