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Good Food, Good Life
Celebrating 150 years of nestle
Nestle is a Swiss Transnational food and company.The
worlds largest food, nutrition, health and wellness
company.
OUR
VISION &
VALUES
To be a leading, competitive, Nutrition, Health and
Wellness Company delivering improved shareholder
value by being a preferred corporate citizen, preferred
employer, preferred supplier selling preferred products.
• Nestle ranked 41st on Forbes Worlds Largest Corporation List 2020
• Nestle ranked 79th on Forbes Worlds Best Employers List 2019
OUR MISSION
Our mission of "Good Food, Good Life" is to provide consumers
with the best tasting, most nutritious choices in a wide range of food
and beverage categories and eating occasions, from morning to
night.
Nestle serves in 2000 plus brands across the globe. It has 418 plant facilities in 86
countries with its products available in 191 countries. It has a huge work force of
3,52,000 people across the world.
NESTLE
Incorporation Year 1866
Came in India 1923
Ownership Group Nestle Group
Head-Quarter Vevey, Switzerland
Chairman Paul Bulcke
Chief Executive Officer (CEO) Ulf Mark Schneider
Chief Financial Officer (CFO) Francois-Xavier Roger
Managing Director Mr. Suresh Narayanan
Executive Director-Finance Mr. David McDaniel
Independent Non Executive Director Ms. Rama Bijapurkar
Mr.R.V Kanoria
Ms. Roopa Kudva
MIX IN NESTLE-
PRODUCT
There are numerous products and varieties covering
food,water,cereal,nespresso,skin care and etc.
Cookie dough, Maggie noodles, Kit Kat,
smarties,Nesquick,Stouffers,Milkmaid,etc are one of the most popular
products and brand of Nestle
PRICE
SR.
NO
NESTLE BABY PRODUCT LIST GM/
KG
PRICE
1 Nestle Nan Pro 1 Infant Formula (0-6) 400 560rs
2 Nestle Nan Excella Pro Follow up Formula (6+) 400 692rs
3 Nestle Cerelac wheat rice moong dal kichdi(6+) 300 172rs
4 Nestle Cerelac wheat apple(6+) 300 179rs
5 Nestle Cerelac rice(6+) 300 170rs
6 Nestle Cerelac wheat (6+) 300 195rs
7 Nestle Cerelac kichdi with vegetables(8+) 300 205rs
8 Nestle Cerelac wheat apple cherry(8+) 300 205rs
9 Nestle Nestum rice3 fruit(7-12) 300 165rs
10 Nestle Cerelac with milk, multigrain and fruits(12+) 300 239
PRICE
SR
N
O
NESTLE BREAKFAST/CEREALS PRODUCT LIST GM/
KG
PRIC
E(Rs)
1 Nestle NesPlus Breakfast Cereal, Multigrain Granola –
Nutty Honey
250 170
2 Nestle NesPlus Breakfast Cereal, Multigrain Kokos –
Choco Krunch
350 155
3 Nestle NesPlus Breakfast Cereal, Multigrain Fillows –
Choco-Burst
250 170
4 Nestle NesPlus Breakfast Cereal, Multigrain Fillows –
Strawberry-Burst
250 170
5 Nestle NesPlus Breakfast Cereal, Multigrain Flakes 250 100
6 Nestle NesPlus Breakfast Cereal, Multigrain Flakes 500 195
PRICE
SR.
NO
NAME OF MAGGIE PRODUCTS IN INDIA GM/KG PRICE
RS)
1 MAGGI 2 minutes noodles 1 pc 70 12
2 MAGGI 2 minutes noodles 12pcs 840 128
3 MAGGI 2-Minute Special Masala 12pcs 840 180
4 MAGGI Nutri-licious Atta Noodles Masala 4pcs 300 75
5 MAGGI Nutri-licious Atta Noodles Mexicana 4pc 300 75
6 MAGGI Nutri-licious Oats Noodles Masala 4pcs 300 95
7 MAGGI Nutri-licious Oats Noodles Herbs&Spices 4pcs 300 95
8 MAGGI No Onion No Garlic Noodles 70 14
9
MAGGI HotHeads Peri Peri Noodles
71 20
10 MAGGI Chilly Chow Cuppa 70 40
PRICE
SR
NO
NESTLE CHOCOLATES & CANDIES PRODUCT LIST GM/KG PRICE
(Rs)
1 Nestle Scaries Milk Chocolate in Sugar Shell Packet 112 599
2 Nestle KitKat Chocolate 37.5 25
3 Nestle KitKat Mini Moments Desserts 255 1299
4 KitKat Dessert Delight/ 50 50
5 Munch Wafer 3.2-
32
2/5/10/
20/25/6
0
6 Alpino 23 25
7 Milkybar Chocolate 40 5/20/25
8 Nestle Barone 12 5/10/20
9 Nestle Foxe's Crystal Clear Fruits Flavored Candy Tin 180 140
10 Nestle Sweet Tarts Original Candy Box 141.7 475
PRICE
Sr.
no
Nestle Coffee Products List GM/
KG
PRICE
(RS)
1 Nestle Nescafe Gold Blend Coffee 150 599
2 Nescafe Gold Blend Barista Style Coffee 180 1599
3 Nestle Nescafe Latte Hazelnut Premix Coffee 20 saches 480 1299
4 Nescafe Gold Toffee Nut Latte 100 715
5 Nescafé Green Coffee 200 550
6 Nescafe Gold Cappuccino Bottle 250 1225
7 Nescafe Americano Instant Coffee Mixed with Arabica
Ground Roasted Coffee
240 875
8 Nescafe Gold Caramel Latte 136 765
9 Nescafé Alta Rica 100 799
10 Nescafé Nestea Iced Tea 400 165
PRICE
SR.
NO
NESTLE MILK PRODUCTS LIST GM
/KG
PRIC
E(RS)
1 NESTLÉ BABY & me 400 440
2 NESTLÉ CEREGROW 300 260
3 Nestle a+ grekyo yoghurt blueberry 100 40
4 Nestle Everyday Dairy whitener 400 169
5 Nestle Everyday Pure Ghee 1KG 450
6 Nestle Everyday Milk Powder 21.5
0
10
7 Nestle Milkmaid 400 113
8 Nestle nesquik powder chocolate 500 375
9 Nestle nesquik banana milkshake mix 300 415
10 Nestle Hot cocoa rich chocolate flavor hot cocoa mix case 454 6364
PLACE
PLACE
LOCATION TYPE ADDRESS
REGISTERED OFFICE M-5A, Connaught Circus
New Delhi - 110001
Delhi - India
Phone : 23418891
Fax : 23415130
Email : investor@in.nestle.com
Internet : http://www.nestle.in
HEAD OFFICE Nestle House, Jacaranda Marg, 'M' Block, DLF City,Phase II
Gurgaon - 122022
Haryana - India
Phone : 6389300,6389400
Fax : 0124-6389399
Email : investor@in.nestle.com
Internet : http://www.nestle.in
BRANCH OFFICE KRM Plaza, 1st Floor, North Tower No. 2, Harrington Road,
Chetpet,
Chennai (Madras) - 600002
Tamil Nadu - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
PLACE
LOCATION TYPE ADDRESS
FACTORY/PLANT Ludhiana-Ferozepur Road, Near Kingwah Canal,
Moga - 142001
Punjab - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
FACTORY/PLANT P.O. Cherambadi,
Nilgiris District - 643205
Tamil Nadu - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
FACTORY/PLANT Industrial Area, Nanjangud,
Mysuru District - 571301
Karnataka - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
PLACE
LOCATION TYPE ADDRESS
FACTORY/PLANT Unit -I & II: Patti Kalyana, Kiwana Road, Samalkha,
Panipat District - 132101
Haryana - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
FACTORY/PLANT Plot No.294-297, Usgao Industrial Area,
Ponda - 403406
Goa - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
FACTORY/PLANT Village Maulinguem (North),
Bicholim - 403504
Goa - India
Phone :
Fax :
Email : N.A.
Internet : N.A
PLACE
LOCATION TYPE ADDRESS
FACTORY/PLANT Plot No. - 1A, Sector No. -1, Integrated Industrial Estate,
SIDCUL, Dist. Udhamsingh Nagar,
Pantnagar - 263145
Uttaranchal - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
FACTORY/PLANT
Industrial Area, Tahliwal,
UNA Dist. - 174301
Himachal Pradesh - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
REGISTERED OFFICE No.100 / 101, World Trade Centre, Barakhamba Lane,
New Delhi - 110001
Delhi - India
Phone : 23418891
Fax : 23415130
Email : investor@in.nestle.com
Internet : http://www.nestle.in
PLACE
PROMOTION
The company is using competitions, advertising, and
sponsorships as its main marketing initiatives. The most visible
marketing campaigns by Nestle have been prize giveaways,
whose impact has been the increase in sales for selected
products involved or targeted in those camp.
Nestle is a leading multinational company in the fast moving
consumer goods (FCMG) industry. The company manufactures
and sells baby foods, beverages, and snack bars. It has several
products under its mainstream brands, which are Nescafe, Kit
Kat, Cerelac, Nido, and Pure Water. This report provides
promotional activities undertaken by Nestle in the FCMG sector.
PROMOTION
PROMOTION
PROMOTION-TWITTER
&INSTAGRAM
BUSINESS IN NEWS
• Nestle BOD has decided to distribute an amount of up to CHF 20
Billion to Nestle shareholders over the period 2020 to
2022,primarily in the form of share buybacks.
• https://www.nestle.com/media/pressreleases/nine-month-sales-
2019
• https://www.nestle.com/media/pressreleases/allpressreleases/nestle
-inaugurates-packaging-research-insitute
• I hope this information enough for your Nestle
company marketing mix
• Sources- www.nestle.com

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7Ps of Marketing Management Nestle.pptx

  • 1. Good Food, Good Life Celebrating 150 years of nestle Nestle is a Swiss Transnational food and company.The worlds largest food, nutrition, health and wellness company.
  • 2. OUR VISION & VALUES To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products. • Nestle ranked 41st on Forbes Worlds Largest Corporation List 2020 • Nestle ranked 79th on Forbes Worlds Best Employers List 2019
  • 3. OUR MISSION Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestle serves in 2000 plus brands across the globe. It has 418 plant facilities in 86 countries with its products available in 191 countries. It has a huge work force of 3,52,000 people across the world.
  • 4. NESTLE Incorporation Year 1866 Came in India 1923 Ownership Group Nestle Group Head-Quarter Vevey, Switzerland Chairman Paul Bulcke Chief Executive Officer (CEO) Ulf Mark Schneider Chief Financial Officer (CFO) Francois-Xavier Roger Managing Director Mr. Suresh Narayanan Executive Director-Finance Mr. David McDaniel Independent Non Executive Director Ms. Rama Bijapurkar Mr.R.V Kanoria Ms. Roopa Kudva
  • 5. MIX IN NESTLE- PRODUCT There are numerous products and varieties covering food,water,cereal,nespresso,skin care and etc. Cookie dough, Maggie noodles, Kit Kat, smarties,Nesquick,Stouffers,Milkmaid,etc are one of the most popular products and brand of Nestle
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  • 12. PRICE SR. NO NESTLE BABY PRODUCT LIST GM/ KG PRICE 1 Nestle Nan Pro 1 Infant Formula (0-6) 400 560rs 2 Nestle Nan Excella Pro Follow up Formula (6+) 400 692rs 3 Nestle Cerelac wheat rice moong dal kichdi(6+) 300 172rs 4 Nestle Cerelac wheat apple(6+) 300 179rs 5 Nestle Cerelac rice(6+) 300 170rs 6 Nestle Cerelac wheat (6+) 300 195rs 7 Nestle Cerelac kichdi with vegetables(8+) 300 205rs 8 Nestle Cerelac wheat apple cherry(8+) 300 205rs 9 Nestle Nestum rice3 fruit(7-12) 300 165rs 10 Nestle Cerelac with milk, multigrain and fruits(12+) 300 239
  • 13. PRICE SR N O NESTLE BREAKFAST/CEREALS PRODUCT LIST GM/ KG PRIC E(Rs) 1 Nestle NesPlus Breakfast Cereal, Multigrain Granola – Nutty Honey 250 170 2 Nestle NesPlus Breakfast Cereal, Multigrain Kokos – Choco Krunch 350 155 3 Nestle NesPlus Breakfast Cereal, Multigrain Fillows – Choco-Burst 250 170 4 Nestle NesPlus Breakfast Cereal, Multigrain Fillows – Strawberry-Burst 250 170 5 Nestle NesPlus Breakfast Cereal, Multigrain Flakes 250 100 6 Nestle NesPlus Breakfast Cereal, Multigrain Flakes 500 195
  • 14. PRICE SR. NO NAME OF MAGGIE PRODUCTS IN INDIA GM/KG PRICE RS) 1 MAGGI 2 minutes noodles 1 pc 70 12 2 MAGGI 2 minutes noodles 12pcs 840 128 3 MAGGI 2-Minute Special Masala 12pcs 840 180 4 MAGGI Nutri-licious Atta Noodles Masala 4pcs 300 75 5 MAGGI Nutri-licious Atta Noodles Mexicana 4pc 300 75 6 MAGGI Nutri-licious Oats Noodles Masala 4pcs 300 95 7 MAGGI Nutri-licious Oats Noodles Herbs&Spices 4pcs 300 95 8 MAGGI No Onion No Garlic Noodles 70 14 9 MAGGI HotHeads Peri Peri Noodles 71 20 10 MAGGI Chilly Chow Cuppa 70 40
  • 15. PRICE SR NO NESTLE CHOCOLATES & CANDIES PRODUCT LIST GM/KG PRICE (Rs) 1 Nestle Scaries Milk Chocolate in Sugar Shell Packet 112 599 2 Nestle KitKat Chocolate 37.5 25 3 Nestle KitKat Mini Moments Desserts 255 1299 4 KitKat Dessert Delight/ 50 50 5 Munch Wafer 3.2- 32 2/5/10/ 20/25/6 0 6 Alpino 23 25 7 Milkybar Chocolate 40 5/20/25 8 Nestle Barone 12 5/10/20 9 Nestle Foxe's Crystal Clear Fruits Flavored Candy Tin 180 140 10 Nestle Sweet Tarts Original Candy Box 141.7 475
  • 16. PRICE Sr. no Nestle Coffee Products List GM/ KG PRICE (RS) 1 Nestle Nescafe Gold Blend Coffee 150 599 2 Nescafe Gold Blend Barista Style Coffee 180 1599 3 Nestle Nescafe Latte Hazelnut Premix Coffee 20 saches 480 1299 4 Nescafe Gold Toffee Nut Latte 100 715 5 Nescafé Green Coffee 200 550 6 Nescafe Gold Cappuccino Bottle 250 1225 7 Nescafe Americano Instant Coffee Mixed with Arabica Ground Roasted Coffee 240 875 8 Nescafe Gold Caramel Latte 136 765 9 Nescafé Alta Rica 100 799 10 Nescafé Nestea Iced Tea 400 165
  • 17. PRICE SR. NO NESTLE MILK PRODUCTS LIST GM /KG PRIC E(RS) 1 NESTLÉ BABY & me 400 440 2 NESTLÉ CEREGROW 300 260 3 Nestle a+ grekyo yoghurt blueberry 100 40 4 Nestle Everyday Dairy whitener 400 169 5 Nestle Everyday Pure Ghee 1KG 450 6 Nestle Everyday Milk Powder 21.5 0 10 7 Nestle Milkmaid 400 113 8 Nestle nesquik powder chocolate 500 375 9 Nestle nesquik banana milkshake mix 300 415 10 Nestle Hot cocoa rich chocolate flavor hot cocoa mix case 454 6364
  • 18. PLACE
  • 19. PLACE LOCATION TYPE ADDRESS REGISTERED OFFICE M-5A, Connaught Circus New Delhi - 110001 Delhi - India Phone : 23418891 Fax : 23415130 Email : investor@in.nestle.com Internet : http://www.nestle.in HEAD OFFICE Nestle House, Jacaranda Marg, 'M' Block, DLF City,Phase II Gurgaon - 122022 Haryana - India Phone : 6389300,6389400 Fax : 0124-6389399 Email : investor@in.nestle.com Internet : http://www.nestle.in BRANCH OFFICE KRM Plaza, 1st Floor, North Tower No. 2, Harrington Road, Chetpet, Chennai (Madras) - 600002 Tamil Nadu - India Phone : Fax : Email : N.A. Internet : N.A.
  • 20. PLACE LOCATION TYPE ADDRESS FACTORY/PLANT Ludhiana-Ferozepur Road, Near Kingwah Canal, Moga - 142001 Punjab - India Phone : Fax : Email : N.A. Internet : N.A. FACTORY/PLANT P.O. Cherambadi, Nilgiris District - 643205 Tamil Nadu - India Phone : Fax : Email : N.A. Internet : N.A. FACTORY/PLANT Industrial Area, Nanjangud, Mysuru District - 571301 Karnataka - India Phone : Fax : Email : N.A. Internet : N.A.
  • 21. PLACE LOCATION TYPE ADDRESS FACTORY/PLANT Unit -I & II: Patti Kalyana, Kiwana Road, Samalkha, Panipat District - 132101 Haryana - India Phone : Fax : Email : N.A. Internet : N.A. FACTORY/PLANT Plot No.294-297, Usgao Industrial Area, Ponda - 403406 Goa - India Phone : Fax : Email : N.A. Internet : N.A. FACTORY/PLANT Village Maulinguem (North), Bicholim - 403504 Goa - India Phone : Fax : Email : N.A. Internet : N.A
  • 22. PLACE LOCATION TYPE ADDRESS FACTORY/PLANT Plot No. - 1A, Sector No. -1, Integrated Industrial Estate, SIDCUL, Dist. Udhamsingh Nagar, Pantnagar - 263145 Uttaranchal - India Phone : Fax : Email : N.A. Internet : N.A. FACTORY/PLANT Industrial Area, Tahliwal, UNA Dist. - 174301 Himachal Pradesh - India Phone : Fax : Email : N.A. Internet : N.A. REGISTERED OFFICE No.100 / 101, World Trade Centre, Barakhamba Lane, New Delhi - 110001 Delhi - India Phone : 23418891 Fax : 23415130 Email : investor@in.nestle.com Internet : http://www.nestle.in
  • 23. PLACE
  • 24. PROMOTION The company is using competitions, advertising, and sponsorships as its main marketing initiatives. The most visible marketing campaigns by Nestle have been prize giveaways, whose impact has been the increase in sales for selected products involved or targeted in those camp. Nestle is a leading multinational company in the fast moving consumer goods (FCMG) industry. The company manufactures and sells baby foods, beverages, and snack bars. It has several products under its mainstream brands, which are Nescafe, Kit Kat, Cerelac, Nido, and Pure Water. This report provides promotional activities undertaken by Nestle in the FCMG sector.
  • 28. BUSINESS IN NEWS • Nestle BOD has decided to distribute an amount of up to CHF 20 Billion to Nestle shareholders over the period 2020 to 2022,primarily in the form of share buybacks. • https://www.nestle.com/media/pressreleases/nine-month-sales- 2019 • https://www.nestle.com/media/pressreleases/allpressreleases/nestle -inaugurates-packaging-research-insitute • I hope this information enough for your Nestle company marketing mix • Sources- www.nestle.com