In this presentation I have covered 7Ps of Marketing Mix of Nestle
1 Product
2 Price
3 Promotion
4 Place
#nestle4ps, #nestle7ps, #nestleadsense, #nestlemarketing, #nestlepeople, #nestlephysicalevidenc, #nestlepresentation, #nestleprice, #nestleprocess, #nestleproducts
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
7Ps of Marketing Management Nestle.pptx
1. Good Food, Good Life
Celebrating 150 years of nestle
Nestle is a Swiss Transnational food and company.The
worlds largest food, nutrition, health and wellness
company.
2. OUR
VISION &
VALUES
To be a leading, competitive, Nutrition, Health and
Wellness Company delivering improved shareholder
value by being a preferred corporate citizen, preferred
employer, preferred supplier selling preferred products.
• Nestle ranked 41st on Forbes Worlds Largest Corporation List 2020
• Nestle ranked 79th on Forbes Worlds Best Employers List 2019
3. OUR MISSION
Our mission of "Good Food, Good Life" is to provide consumers
with the best tasting, most nutritious choices in a wide range of food
and beverage categories and eating occasions, from morning to
night.
Nestle serves in 2000 plus brands across the globe. It has 418 plant facilities in 86
countries with its products available in 191 countries. It has a huge work force of
3,52,000 people across the world.
4. NESTLE
Incorporation Year 1866
Came in India 1923
Ownership Group Nestle Group
Head-Quarter Vevey, Switzerland
Chairman Paul Bulcke
Chief Executive Officer (CEO) Ulf Mark Schneider
Chief Financial Officer (CFO) Francois-Xavier Roger
Managing Director Mr. Suresh Narayanan
Executive Director-Finance Mr. David McDaniel
Independent Non Executive Director Ms. Rama Bijapurkar
Mr.R.V Kanoria
Ms. Roopa Kudva
5. MIX IN NESTLE-
PRODUCT
There are numerous products and varieties covering
food,water,cereal,nespresso,skin care and etc.
Cookie dough, Maggie noodles, Kit Kat,
smarties,Nesquick,Stouffers,Milkmaid,etc are one of the most popular
products and brand of Nestle
6.
7.
8.
9.
10.
11.
12. PRICE
SR.
NO
NESTLE BABY PRODUCT LIST GM/
KG
PRICE
1 Nestle Nan Pro 1 Infant Formula (0-6) 400 560rs
2 Nestle Nan Excella Pro Follow up Formula (6+) 400 692rs
3 Nestle Cerelac wheat rice moong dal kichdi(6+) 300 172rs
4 Nestle Cerelac wheat apple(6+) 300 179rs
5 Nestle Cerelac rice(6+) 300 170rs
6 Nestle Cerelac wheat (6+) 300 195rs
7 Nestle Cerelac kichdi with vegetables(8+) 300 205rs
8 Nestle Cerelac wheat apple cherry(8+) 300 205rs
9 Nestle Nestum rice3 fruit(7-12) 300 165rs
10 Nestle Cerelac with milk, multigrain and fruits(12+) 300 239
24. PROMOTION
The company is using competitions, advertising, and
sponsorships as its main marketing initiatives. The most visible
marketing campaigns by Nestle have been prize giveaways,
whose impact has been the increase in sales for selected
products involved or targeted in those camp.
Nestle is a leading multinational company in the fast moving
consumer goods (FCMG) industry. The company manufactures
and sells baby foods, beverages, and snack bars. It has several
products under its mainstream brands, which are Nescafe, Kit
Kat, Cerelac, Nido, and Pure Water. This report provides
promotional activities undertaken by Nestle in the FCMG sector.
28. BUSINESS IN NEWS
• Nestle BOD has decided to distribute an amount of up to CHF 20
Billion to Nestle shareholders over the period 2020 to
2022,primarily in the form of share buybacks.
• https://www.nestle.com/media/pressreleases/nine-month-sales-
2019
• https://www.nestle.com/media/pressreleases/allpressreleases/nestle
-inaugurates-packaging-research-insitute
• I hope this information enough for your Nestle
company marketing mix
• Sources- www.nestle.com