In this presentation I have covered 4Ps of Marketing Mix of TATA
1 Product
2 Price
3 Promotion
4 Place
#4psoftata, #7psoftata, #adsensetata, #tatamarketing, #tatapresentation, #tataprice, #tataproducts, #tataprocess, #tataphysicalevidenc, #tatapeople
2. TATA Group’s headquarters, the Bombay House
TATA Group is an Indian multinational
conglomerate manufacturer of automobile,
airplanes and other products,
headquartered in the city of Mumbai, India.
Founded in 1868 by Jamshedji Tata, the
company gained international recognition
after purchasing several global companies.
It is one of the biggest and oldest industrial
groups in India. Each Tata company
operates independently under the guidance
and supervision of its own board of
directors and shareholders. With an
increase of US$55 billion in just some
months Tata group now stands on a market
capitalisation of US$318 billion as of
October, 2021.
3. Type: Private
Industry: Conglomerate
Founded: 1868; 153 years ago
Founder: Jamshetji Tata
Headquarters: Bombay House, Mumbai, Maharashtra, India
Area served: Worldwide
Key people: Ratan Tata (Chairman Emeritus)
Natarajan Chandrasekaran (Chairman)
Products: [I have discussed this on the next page]
Revenue: US$103 billion[2] (2021)
Owner: Tata Sons (66%)
Number of employees: 800,000 (2021)
Website: www.tata.com
Jamshetji Tata Ratan Tata
11. PLACE
The TATA group has been international in its approach to
business from its inception. The Founder, Jamsetji
Nusserwanji Tata, began his business career in international
trade in China and England. The businesses he later
established in India measured up to international standards
and used world-class technology.
A substantial portion of the group’s total revenues are from
outside of India, with the UK and the US being the two main
contributors.
Each operating company in the Tata group has its own
international strategy as an integral part of its overall
strategy, depending on the nature of the industry,
opportunities available and the competitive dynamics of the
global stage.
12. Beginning with Tata Tea’s acquisition of Tetley in 2000,
Tata companies made several significant overseas
acquisitions including Corus by Tata Steel, Jaguar and Land
Rover by Tata Motors and Brunner Mond by Tata
Chemicals – all in the UK; Daewoo Commercial Vehicles by
Tata Motors in South Korea; NatSteel in Singapore and
Millennium Steel in Thailand by Tata Steel; and General
Chemical Industrial Products by Tata Chemicals, Eight O’
Clock Coffee by Tata Tea and Tyco Global Network by Tata
Communications in the US.
In 2004, Ratan Tata, then Chairman of Tata Sons, summed
up the Tata group’s efforts to internationalise its
operations thus: “I hope that a hundred years from now
we will spread our wings far beyond India, that we
become a global group, operating in many countries, an
Indian business conglomerate that is at home in the world,
carrying the same sense of trust that we do today.”
13. Europe
The Tata group has been present in
Europe since 1907, when Tata Limited
was established in London. Today,
there are 19 Tata companies across the
continent, with 60,000+ employees. In
the UK, Tata is among the largest
industrial employers, operating in over
40 locations. Jaguar Land Rover, Tata
Steel and Tata Motors are leading Tata
companies in the region.
14. North America
The Tata group has had a presence in
North America for over 70 years. Today
it is one of the largest India-
headquartered multinationals with 13
companies and more than 35,000
employees. Prominent companies
operating here are Tata Consultancy
Services, Jaguar Land Rover, Tata
Communications, Tata Technologies,
Tata Steel, and Tata Chemicals.
15. Asia Pacific
The Tata group’s presence in the region
is from the early 1970s, when Tata
Precision Engineering was set up in
Singapore. Today, the group has over
16 operating companies and employs
over 7,000 people in the region.
Singapore is a nodal international
location for the group with over 3,300
employees.
16. China
The Tata group has had links with
China since the latter half of the 19th
century when Jamsetji Tata began his
career in international trade. Tata
companies employ about 3,600
employees in China today, with Tata
International, Tata Consultancy
Services, Tata Steel and Tata Global
Beverages leading the pack.
17. Middle East and North Africa
The Tata group has a significant
footprint in the Middle East and North
Africa region, with over 23 companies,
$3 billion in revenues and over 12,000
employees. The major Tata companies
here are Jaguar Land Rover, Voltas, Tata
Communications, TCS, Indian Hotels,
Tata Consulting Engineers, Tata Global
Beverages, Tata Steel and Tata Motors.
