Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct
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Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct
- 1. Stephen Leitch Director of E-commerce Music Factory Direct
- 2. Mobile Are you ready for M-Commerce?
- 5. Topics Why go mobile? Technology and Partnerships The design process/Demo Issues and Limitations Testing and Poor Design Hints and Tips Results
- 6. Why Mobile?
- 7. The Mobile World Phone calls Face talk Gaming Facebook Text Email Live Video streaming Banking a check Surfing the web Shopping Now…. It’s the new "personal shopper", giving consumers information at their fingertips.
- 8. The Shopper Contd. M-Commerce is growing extremely rapidly - according to Internet Retailer sales will reach $14B by 2015 Source: Google/OTX State of Shopping research, May 2010l reach $14B by 2015.
- 9. Yet… According to a survey done by Multichannel Merchant in March 2010, four of five multichannel retailers have no mobile presence.
- 11. Source: Google/OTX State of Shopping research, May 2010
- 12. Music Factory Direct… Ability to Browse Offer the ability to buy product on our site Give our customers what they want Differentiate ourselves in the marketplace Reorder tool Use it as a marketing tool
- 13. How we did it…
- 14. Our Mobile Site Partnered with Vortx Built a skin and ‘turned on’ mobile Not a separate site Goals: Offer similar look and feel to our website Integrated Easy to use Clear, fast loading images * One page checkout Limited investment
- 15. Step by Step http://www.musicfactorydirect.com/mobilego.aspx
- 17. Issues Change our Logo Upsells Reviews Integrating social networking Free items with purchase Navigation changes Length of Descriptions features
- 22. Hints and Tips
- 23. Top Ten! Are you on the correct platform? Don’t build a separate site Don’t try to do everything Ask, what is important Keep it simple Click to Call What features do customers use?
- 24. Hints and Tips Wish list Hide descriptions until activated Show one picture an option to view more Order Status and Reorder Offer more than one to navigate
- 25. Results
- 26. The Proof is in the Pudding… 5% of visitors 5%of Sales Higher Average Sale Longer on site Browsing and buying later More page views – 22% higher than site
- 27. Cont… Email marketing CSE Sending traffic BR 10% less on mobile QR Reader
- 28. Thank you Stephen Leitch stephen@musicfactorydirect.com Coupon Code 10% off – gomobile