A step by step guide to developing your small organisation digital communications and social media campaign on a shoestring budget

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Rob Dyson, PR Manager, Whizz-Kidz Explore and understands the components of a successful digital communications and social media campaign for the small organisation Learn about the free digital platforms and services available to use for your campaign Discover networks of support, funding and how to enlist pro-bono support from digital agencies and business Learn from collaborations between small third sector organisations pooling resources for social media campaigns in communications, lobbying and fundraising

Educación Tecnología Empresariales

A step by step guide to developing your small organisation’s digital communications and social media campaign on a shoestring budget

opening a space for peer to peer advice & debate

Marry offline comms with online networks

…to create an appetite for your own work…

Title & tags Share & embed Relevant pic Locate Detail

: host campaign materials, posters, user-work, press coverage: anything

Sharing stories directly on Flickr Fin’s mum: “If sharing Fin's story helps raise money and awareness then it is our way of saying thank you… “And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”

Annotate objects within pictures Add url links Tag people & add playful tags

Polling opinion of our followers… “to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*” twitter.com/jamandcheese “Nice one. Will certainly get the attention of your target audience!” twitter.com/rachelbeer “Great poster Could you do one for the ladies?” Childsi, Child's i Foundation 234 views on Flickr - within 3 days - spread via Twitter

Top tip – contacts in these free places ,[object Object]

Myriad of groups, pages, & fundraisers out there

Pixel Project: devolving effort for global & local impact

In Summary Be real – be trustworthy and conversational Recognise the smallest community fundraiser up to the biggest corporate partner; everyone matters and goodwill spreads. Staff and users are storytellers too – how can you use conversation to ‘market’ – and fundraise?

Photo credits 1 Tupperware box http://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/ Tupperware party http://blogs.wsj.com/buzzwatch/2008/04/04/news-roundup-yes-relevance-matters-tupperware-parties-for-cars/ Broadcast is dead http://www.flickr.com/photos/lordbigfire/1351793772/ Relationships http://www.danielbattams.com/

Photo credits 2 Toolkit http://www.flickr.com/photos/50126996@N05/4603636683/ IPhone mic http://www.flickr.com/photos/ourmaninside/3365531076/ Oxfam tattoo http://www.flickr.com/photos/oxfamdeutschland/4926613482/ Plural Tupperware boxes http://exhibitions.cooperhewitt.org/Design-USA/designer/38 Best Stories belong to you Lastminute.com Metro newspaper advert

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