Facebook: the secrets behind the best strategies unlocking potential from over 500m users
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Tim Bunting, Head of Fundraising, Shelter Box Tommy Tonkins, Communications Officer, Shelter Box What should your organisations facebook page be used for and how do you ensure synergy with your other social media platforms Discover how to build facebook fans for your organisation and what you can do with them Learn the potential for engaging with your supporters through facebook Learn from a leading practice case study of how facebook transformed the award winning charity Shelter Box
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Facebook: the secrets behind the best strategies unlocking potential from over 500m users
- 1. Tim Bunting Tommy Tonkins
- 2. “ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.” Edward R. Murrow
- 3. HELSTON CORNWALL The ShelterBox Trust is based in Cornwall, England, and all aid operations are co-ordinated from these headquarters.
- 5. Our values
- 7. (46,000)
- 12. Why Facebook?
- 25. Thankyou! Remember: Engage Interact Be Honest
- 26. “ Good night, and good luck.” Edward R. Murrow
Notas del editor
- Vision Generating a vision for ShelterBox means thinking about the future, where we want to be, looking at ways to challenge the market or transform a sector. A vision may be grand and large-scale, or may be as simple as offering an existing product or service in a completely new way, or even changing the emphasis of your business from one core area to another. Leads onto core copy… (next slide)
- Values Immediate disaster relief – we pride ourselves on this value. We have packed boxes stationed around the world, ready to go. Through our non political stance and local connections, ShelterBox can be there faster than other aid organisations Value for money for donors, accountability is one of our core values. We follow this through with the way we give donors a ‘track your box’ option via the website. We also spend over 90% of our income directly on charitable works Keep it simple. Do it now Our programme is designed with this in mind.
- In its launch year ShelterBox sent out 293 boxes. There was continued growth over the next few years but at the end of 2004 the Tsunami hit. Donations poured in and volunteers filled the warehouse to get as much aid as possible out. In addition to the Tsunami 2005