The document provides an overview of the eRezeki program in Malaysia. Some key points: - eRezeki is identified as a key program under Malaysia's 11th development plan to enhance digital skills and income opportunities for low-income households. - The program aims to match low-income Malaysians with online work through digital skills training and crowdsourcing platforms. This allows people to earn supplemental income through microtasks. - A pilot of the program's global high income component exceeded targets by training more people and helping more earn over RM2,000 per month through online work platforms. - The program is expanding its training approaches through universities, skills centers, and partnerships with organizations serving target

1. 1
eRezeki Brief 2017 and Introduction to eRezeki
Digital Work
3 July 2017
1

2. 2
eREZEKI IN 11TH MALAYSIA PLAN (2016 – 2020)
11th Malaysia Plan Document (English), EPU, Chapter 3: 3-19
eRezeki identified as key
programme under the
Strategic Thrust 1 (Enhancing
inclusiveness towards an
equitable society) of the 11th
Malaysia Plan
Enhancing adoption of information and communication technology
The adoption of ICT will be accelerated to increase access to information on
agriculture, business, education and health, and expand business and income
earning opportunities to improve wellbeing. In this regard, the eRezeki
programme for B40 households will be expanded to enable the use of
ICT to generate additional income. Basic ICT training will be provided
before matching participants of the eRezeki programme with relevant jobs
such as data entry, price monitoring, and document translation. These micro-
tasks can be accomplished from homes or telecentres.

3. 4
WHAT IS eREZEKI PROGRAMME?
The eRezeki programme is based on crowdsourcing concept – with
specific focus on B40 as the “crowd” providing services to earn
additional / supplementary income
• Aims to benefit the Rakyat, especially the B40 by enabling
and connecting them digitally to income opportunities
• Participants will be profiled, trained, qualified and matched
against suitable tasks or work on digital platforms
Note: The term B40 (Bottom 40 percent of household based on income) refers
to individuals from household with monthly income below RM4,000/ month

4. 5
Business organizations and
individuals outsource tasks, jobs,
projects
JOB / PROJECT OWNER
Matching project
requirements with resources
from the crowd
CROWDSOURCING PLATFORMS
Individuals offering their ideas, skills,
services and capital
CROWD WORKERS
Crowd Profile,
Background,
Qualification & Task
Suitability
Task / Project Details &
Requirements
CROWDSOURCING
PLATFORMS AS
INTERMEDIARY++
BASIC OF CROWDSOURCING

5. 6
INCOME OPPORTUNITIES ON eREZEKI CATERED TO
RAKYAT WITH DIFFERENT SKILLS
Examples: Programming/
coding, mobile app,
creative works, content
writing, accounting
Examples: Data entry,
data extraction,
dropshipping, content
sharing, mobile apps
download, referral
programmes
Examples: Running errands,
delivery service, cleaning &
housekeeping, plumbing, fixing
Digital
Work
Digital
Micro Tasks
Digitally Enabled
(Crowd Services)

6. 7
eREZEKI TARGET GROUPS WITHIN B40 COMMUNITY
Digital
Work
Digital
Micro Tasks
Digitally Enabled
(Crowd Services)
Rural B40 Urban B40
• SPM Leavers
• Non-executives
• General Labourer
• Unemployed
• Housewives & Single Mothers
• Armed Forces Retirees
Urban B40
• TVET Graduates
• College Students from B40 Family
• SPM Leavers
• Non-executives
• Unemployed
• Underemployed
• Housewives
• Armed Forces Retirees
Dip/Degree Holders B40
• Unemployed Graduates
• Underemployed Graduates
• College Students from B40 Family
• Retrenched Workers
• Retirees
• Less than 3 years working
B40 Community Channel Partners

7. 9
MALAYSIA’S CROWD SERVICES LANDSCAPE
0 10 20 30 40
2013
2014
2015
2016
5
10
20
40
No of Crowdsourcing players in
Malaysia
2012-MDEC developed National
Crowdsourcing Framework
2013- started promoting crowdsourcing
model in 2013
Current Estimated Value of RM40 Mil,
excluding logistic services crowd model
such as Grab, ZeptoExpress, etc.
Mostly in digitally-enabled crowd
services.
Few on professional / expertise-based
works

8. 10
Work-People Matching Engine
Platform Partner 1
Platform Partner n
...
Access &
Training
Infra
Repository of Individual Profiles
Online Training Modules
People
DEMAND FOR
SERVICES
SUPPLY OF SERVICES
Platform Partner 2
Task/Jobs
from Global
& Local
Markets
Crowdsourcing
Demand / Market
Crowdsourcing
Industry
Systems, Database,
Training Modules
Training &
Facilitation
Outreach,
Engagement
Performance Ratings
BUILDING FOUNDATION OF SHARING ECONOMY
ECOSYSTEM ON eREZEKI

9. 12
All-kind On-site
Services
Healthcare
Dropship
Part-time Crew
Ads, Promotion &
Marketing
Business Process
All-kind Digital &
Professional Work
MUSHROOMING AND CLUSTERING OF
PLAYERS IN LOCAL MARKET
OVER LAST 3 YEARS
Contents:
Stock Photos &
Creative Work
Contents:
Educational
Domestic Services:
Personal Shopper
Cleaning &
Cooking
Domestic Services:
Personal Helper
Logistics
Transportation
Accommodation
…..SHARING AND DISTRIBUTING INCOME
OPPORTUNITIES TO PEOPLE

10. 20
EREZEKI DIGITAL
WORK

11. 21

12. 22
Freelancers will dominate the Global Workforce by 2020
55 Mil US
Citizens are
Freelancers
(2016)
50% of US
Workforce
by 2020
USD 1 Trillion
Freelancing
Economy in
US (2016)
21% of First Class
Grads in UK
choose
Freelancing
Fortune 500
started adopting
on-demand
talent

13. 23
THE GLOBAL TRENDS

14. 24
ENTERPRISE
CROWDSOURCING

15. 26
ENTERPRISE CAN SOURCE AND USE THE RIGHT CROWD
EFFECTIVELY
Providing solutions that incorporate talent
from crowd via platform
Embedding crowdsourcing solution into
existing processes and systems
MDEC assist
enterprise
discover the
potential of
crowdsourcing
Enterprise crowdsourcing is corporation obtaining service via
digital platform that provide solutions for business problems

16. 27
ENGAGING THE CROWDS
Break the task
down
Identify the task
that can be
performed by the
crowd
Match the right
task with the right
crowd
How does it work? IDENTIFY THE RIGHT CROWDS

17. 28
Growth of high speed internet and coverage in Malaysia
Digital shift (Customers attracted by digital driven offering)
Abundance of talent in crowdsourcing platform. (eRezeki High
Income Apprentice )
Reduced budget (Departments expected to deliver more with
reduced budget).
WHY ENTERPRISE SHOULD CONSIDER
CROWDSOURCING?

18. 30
THE CROWD AND IMPROVEMENT OF BUSINESS PROCESSES
Highly motivated
Outcome focused
Available on demand
Scalable
Flexible mix skills set
Faster output
Lower cost
High quality
New pool of talent
Diversity of ideas

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PIONEERS

20. 32
ENTERPRISE ADOPTED CROWDSOURCING
Platform called Talent Exchange
• Was launched in 2016
• Connect freelancer with PWC.
Platform called ForeFront
• Was launched in 2015
• Connect freelance consultant with enterprise
Platform called Talent Network
• Was launched in 2015
• Connect freelance journalist/writer with Washington Post editors

21. 33
SKILLS OFFERED BY
DIGITAL WORKER

22. 34
TYPE OF SKILLS OFFERED BY DIGITAL WORKER
Creative and design Programming Administrative support
Sales and Marketing Finance and accounting Writing and translation

23. 35
GLOBAL HIGH
INCOME
PROGRAMME

24. 36
A programme designed to train, mentor and nurture crowd workers to earn digital income on global platform, by
winning and performing skill-based jobs / projects.
Globally
competitive
digital
freelancers
Alternative
source of
income
among
Malaysians
with skills set
Objectives
Business and
technical
support
services for
Malaysian
freelancers
WHAT IS EREZEKI GLOBAL HIGH INCOME (EGHI) PROGRAMME

25. 42
PILOT RESULTS EXCEEDED TARGET
 Pilot of eRezeki Global High Income (eGHI) Programme was implemented for 6
months, Jun-Dec 2016.
 Pilot programme completed successfully, exceeding expectation and KPI targets,
marked by strong commitment and clear improvements of approach/methodology,
process, and resource of expertise.
No. KPI Target Achievement
1. No. of B40 Trained 500 658
2. No. of B40 Earning Income 500 658
3. No. of B40 Earning income >2,000 monthly 250 367
4. Total Net Income Earned by B40 RM2.5 mil RM2.9 mil
PILOT EREZEKI GLOBAL HIGH INCOME (EGHI) PROGRAMME

26. 43
NUR ASHIKIN HALIL, 32
RM108,000
While in training
INCOME AFTER
JOINING eRezeki
NO. OF JOBS 8 From US & Malaysia
Writing &
Proofreading /
Virtual Assistant
RM50,000
While in training
INCOME AFTER
JOINING eRezeki
NO. OF JOBS 16 From US, UK,, Spain
Presentation
Specialist
MOHD AZHAR RAMALI,
30
DIGITAL WORK
Ever since I started my
career, I’ve always had
this thought, how to be
richer than your boss.
Believe me, all hard
work and hard time do
paid off. Thanks for the
opportunity eRezeki,
MDeC
This is a platform
where everyone will
have the same
chances.
Just go for it, if you
didn’t try, you will
have 0% chance to win.
SUCCESS STORIES
RM49,400
While in training
INCOME AFTER
JOINING eRezeki
NO. OF JOBS 35From US, UK,
Canada
Graphic Design
& Infographic
Specialist
MOHAMAD HATTA B
MAHAT,,27
“I am a university
graduate in Graphic
Design. Through this
program, I have
discovered new
opportunities to promote
and sell my services
globally. I am eager to
share my experience
with others, especially
the Malaysian youth”

27. 44
16 DIGITAL WORK
AGENCIES
CATALYSED AND
DEVELOPED
Pilot eGHI 2016
RM2.9 million digital income earned
via digital platforms

28. 47
EGHI MODULES AS ELECTIVE SUBJECT/EMBEDDED IN EXISTING COURSE
Northern Region
39 lecturers 20 lecturers
Kampar
Southern Region
13 lecturers
Central Region
21 lecturers
31 lecturers
Sg. Long
Eastern Region
30 lecturers
Total #
lecturers
trained:
184
Pending ToT
30 lecturers
275 students 165 students
968 students
524 students
35 students
Total #
students
trained by
lecturers:
1,967
Total #
universities:
6
Amount of
income
earned by
students:
RM40,547

29. 48
DIGITAL WORK ECOSYSTEM
Digital work platforms
Demand Side Supply Side
1. 4 days hands-on training
2. Target: Unemployed/retrenched
not under HRDF/pensioners
3. 2X weekends or 4 days during
weekdays @ eGHI centres/eGHI
partners
1. 30 days intensive training
2. Target: 1,500 unemployed/
retrenched not under
HRDF/pensioners to be groomed as
eGHI Icons
3. @ eGHI centres/eGHI partners
1. 14 days & 30 days intensive training
2. Target: Retrenched under HRDF
3. @ eGHI centres/eGHI partners
4. Premium training package: RM4,500
for 14 days – claimable with HRDF
1. Elective subject/embedded subject
2. Target: IT/Creative/Business/
Language faculties
3. TOT approach
4. Targeted 9 HLIs: UiTM, UTM, UTAR,
UniKL, UMT, UKM, UUM, UM, UTEM
1. AKPK – eGHI modules to be
embedded in AKPK course @
HLIs
2. ILSAS – eGHI training to
qualified TNB pensioners & TNB
SL1M apprentices.
3. EPF – eGHI training to qualified
EPF pensioners.
4. KPWKM – Potential qualified
pensioners under KPWKM
database.
5. Alumni centre @ targeted HLIs
– Fast track/intensive course to
unemployed/ underemployed
grads.
6. Targeted associations – Fast
track/intensive course &
embed in existing training
modules by associations.
6 months online &
F2F mentoring
12-hours daily online
services
eGHI Training Approaches eGHI Support
Mechanism Sustainability
Targeted
associations
Enterprise
Crowdsourcing
Program

30. 49
DISCUSSION
AND Q&A
INCENTIVES AS
EREZEKI DIGITAL
WORK PARTNER

31. 50
WHAT YOU WILL GET
Funding from MDEC
on enterprise
crowdsourcing
adoption and
onboarding
process. (Co
Creation)
Transfer of
knowledge and
‘know-how’ on
crowdsourcing
technology
Access to local
eRezeki talent
endorsed by MDEC

32. 60
THANK YOU

33. 61
For more information about enterprise crowdsourcing, kindly contact:-
Esther Lee Swee Thing
Email: esther.lee@mdec.com.my
Mobile: 012 5565288
Asyraf Ahamed Basheer Ahamad
Email: asyrafahamed.basheer@mdec.com.my
Tel: 03 8314 1857/0173790675