2. SOMMAIRE
1 - Présentation générale
1.1 - Contexte / objectifs
1.2 - Programme
1.3- Participants
2 - Bilan
1.4 - Appréciation globale
1.5 - Points forts / points faibles de la destination
1.6 - Potentiel de la destination sur le marché
3 - Recommandations
4 - Annexes
EDUCTOUR CANNES - BILAN
29 OCTOBRE AU 3 NOVEMBRE 2013

3. 1.PRESENTATION GENERALE
1.1.CONTEXTE / OBJECTIFS
La French Riviera est la destination Française la plus attractive sur le marché américain après Paris.
Cannes est une des villes françaises les plus connues par les Américains, principalement grâce au
Festival de Cannes, mais aussi grâce aux nombreux salons que la destination accueille chaque année,
tels que MIPTV, MIDEM, Lions -International Advertising Festival.
L’objectif de Cannes est de présenter sa destination aux organisateurs d’événements américains, à la
fois agences incentives, mais l’objectif est également de cibler plus spécifiquement les associations afin
qu’elles choisissent Cannes pour organiser leurs congres en utilisant le Palais des Festivals.
Durant 4 jours, du 30 Octobre au 3 Novembre 2013, 9 meetings planners ont pu découvrir l’offre de
Cannes et ses infrastructures en termes de tourisme d’affaires.
1.2.PROGRAMME
Cet eductour personnalisé a permis aux meetings planners de réaliser que l’accès depuis les Etats-Unis
est facile et rapide. Ils ont également pu découvrir une ville ou il est très facile d’organiser un événement
de grande envergure et de séparer un grand groupe dans plusieurs hôtels car les distances permettent
de tout faire a pied.
Outre l’offre hôtelière (Grand Hyatt Martinez Hotel, Grand hôtel, JW Marriott, Eden Hotel, Carlton Hotel,
Radison Blu, Five Seas Hotels and Spa) et l’offre du Palais des Festivals, les clients ont eu l’opportunité
de découvrir Cannes et ses alentours en participant aux activités incentives proposées: Découverte de
l’Ile st Honorat et wine tasting avec les moines, réalisation de parfum à la fabrique Fragonard et concours
de pétanque ainsi qu’en visitant des lieux de réceptions : château de la Napoule et Château de Diter.
Voici le programme détaillé :
Mercredi 30 Octobre:
08.55am: Arrival in Nice for the first participants – Check in at the Grand Hyatt Martinez and the Carlton
Hotel - Free time – Lunch at the Rado Beach
06.30pm: Visit of the Grand Hyatt Martinez Hotel*****
07.00pm: Welcome dinner
Jeudi 31 Octobre:
10.30am: City Tour of Cannes with Cannes City Train
11:30am: Visit of the Grand Hotel***** - Lunch at the Park 45
01.30pm: Visit of the Chateau de la Napoule and Palm Beach
03.30pm: Visit of the JW Marriott ***** - free time
05:45pm: Workshop with Cannes’ partners for tourism
07.30pm: Visit and dinner at the Carlton Hotel
Vendredi 1 Novembre:
09:40am: Visit of the Palais des festivals
11.00am: Boat trip to the Lerins Islands
01.00pm: Lunch at “La Tonnelle” Restaurant
02:30pm: Transfer back to Cannes – free time
07:00 pm: Visit of the Gray d’Albion & Majestic Hotel
Dinner at la Petite Maison de Nicole Restaurant
10.30pm: After at the Baoli Club
Samedi 2 Novembre
09.00am: Departure to Saint Paul de Vence – Visit of the village and pétanque competition
12.15pm: Lunch at the Radisson Blu ****
02.00pm: Visit of the Chateau de Diter
03.30pm: Visit of the world of Fragances at Fragonard

4. 2.BILAN
2.1.APPRECIATION GLOBALE
7 clients sur 9 ont répondu au questionnaire de satisfaction. Chacun semblait enchanté de cet éductour à
Cannes : la moyenne de satisfaction pour l’ensemble du programme est de 10/10. De la même façon,
l’ensemble des activités proposées durant le programme a rencontré un fort succès.
Wednesday, October 30 Satisfied Very Satisfied
Visit of the Grand Hyatt Martinez Hotel 33% 67%
Dinner at the Grand Hyatt Martinez Hotel 16% 84%
Thursday, October 31
Somewhat
satisfied
Satisfied Very Satisfied
City Tour of Cannes by train - 16% 84%
Visit of the Grand Hotel***** - 50% 50%
Lunch at the Grand Hotel restaurant - 16% 84%
Visit of the Chateau de la Napoule - 16% 84%
Visit of the Palm Beach Casino - 67% 33%
Visit of the JW Marriott***** - 84% 16%
Workshop with the Cannes suppliers - 33% 67%
Visit of the Eden hotel**** 16% 67% 17%
Visit of the Carlton Hotel***** - 16% 84%
Dinner at the Carlton restaurant - 33% 67%
Friday, November 1
Somewhat
satisfied
Satisfied Very Satisfied
Visit of the Palais des Festivals et des Congrès de Cannes - 16% 84%
Boat trip to the Lerins Islands - - 100%
Visit of Saint Honorat Island / Wine tasting activity - - 100%
Lunch at La Tonnelle Restaurant - 20% 80%
Visit of the Gray d'Albion & Majestic Hotel - - 100%
Dinner at La Petite Maison de Nicole Restaurant - - 100%
After at the Baoli Club 25% 25% 50%
Saturday, November 2 Satisfied Very Satisfied
Visit of Saint Paul de Vence - 100%
Petanque competition 16% 84%
Visit of the Radisson Blu**** 16% 84%
Lunch at the Radisson Blu 16% 84%
Visit of the Chateau Diter - 100%
Perfume workshop / visit of Fragonard 33% 67%
Visit of the Five Seas Hotel & Spa 16% 84%
Dinner at the Five Seas Hotel & Spa 16% 84%
“The program and hosts were all fantastic!” Melissa Tate, AMIA

5. “I had a great time and felt like everything was very well organized. The vendors were very
accommodating and welcoming.” Kylee Johnson, Morris Meetings & Incentives
“One of the most well-crafted programs in one the most beautiful places in the world. Everything was
impeccable. A perfect 10.” Cecilia Bacigalupo, Inter-American Development Bank
“Wonderful program. A great overview of the city, hotels and unique venues. Organizers were wonderful
to deal with and made us feel very welcomed. It truly was a great group of people and not only did we
learn so much about the beautiful city of Cannes, we had lots of fun together as a group and made some
lasting friendships.” Maggie Peterson, Society of Biological Psychiatry
“Great job by our hosts, very educational and a good time had by all” Paul McDonnough, Direct Marketing
Association
Hotels Satisfied Very Satisfied
Grand Hyatt Martinez 33% 67%
Carlton Hotel 100%
Majestic Hotel 100%
JW Marriott 50% 50%
“I did notice a significant difference in the customer service between The Carlton and The JW Marriott. In
the future I will recommend The Carlton over The Marriott.” Kylee Johnson, Morris Meetings & Incentives
“I had the honor of experiencing the Carlton Hotel as well as the JW Marriott. The Carlton treated us very
well and was so accommodating, but I didn't get that same feeling from the JW.” Melissa Tate, AMIA
General Satisfied Very Satisfied
Information received prior the event 16% 84%
Assistance onsite (Cannes and Raising Stone Events team) 16% 84%
Flight with Air France 33% 67%
“I am very pleased I was selected to participate in this educational trip and I am very appreciative of
everyone's hospitality.” Maggie Peterson, Society of Biological Psychiatry
“Anne-Sophie, Elodie, and Lumi did a superb job in arranging and executing this inspection. We will be
booking meeting in Cannes because of their efforts and the hospitality extended by all of our hosts!” Jack
Sammis, IMN Solutions
“I say “INCROYABLE” you both were such great hosts and informative partners on this trip. I thank you
for the invite and now I must begin the task of finding our right partner to bring an event to Cannes.
Thank you once again” Paul McDonnough, Direct Marketing Association
Focus on Cannes
Avant l’éductour, « seuls » 57% des répondants avaient envisagé Cannes pour organiser un événement.
A présent, 100% d’entre eux envisageraient la destination. La participation à cet éductour leur a en effet
permis de découvrir Cannes, d’expérimenter eux-mêmes la destination et de réaliser le potentiel de la
destination pour leur propre événement.
Raisons pour lesquelles les meeting planners considéreront Cannes pour leurs prochains
événements après avoir participe à l’éductour:
“I was extremely impressed with the 5 star accommodations and all the activities that could be offered
to our group. I also was surprised at how close many of the restaurants were to the hotels for possible

6. dine around options. I would forsee us combining 3 or 4nts in Cannes with a city option in possibly Paris
for 2 to 3nights.” Melissa Tate, AMIA
“Before this visit it wasn't top of mind for me and I wasn't aware of everything there was to do there. Now
that I have a relationship with the people and trust them I would have no problem bringing my clients
to Cannes. I know that they would have a great experience and would be taken care of.” Kylee Johnson,
Morris Meetings & Incentives
“Cannes has everything that we look for in a city and the weather is a plus, plus” Cecilia Bacigalupo,
Inter-American Development Bank
“I now realize this would be a great city to host a meeting - small and quaint in a beautiful setting with
wonderful hotels and restaurants and history. I thought it would be too expensive, and at certain times of
the year it may be, but at other times I think the city offers a great value. The room rates are very
reasonable and the fact that the meeting rooms include all of the AV is a major cost savings. I would
definitely recommend the city to other organizers I interact with and hope to bring a meeting to Cannes
soon.” Maggie Peterson, Society of Biological Psychiatry
“As a destination it’s very central and walkable from point-to-point. There is so much
outside of the show that my attendees would be able to immerse and take advantage of
within the city.” Paul McDonnough, Direct Marketing Association
“Great facilities, service, easily accessible, weather, and competitive during slow
season” Jack Sammis, IMN Solutions
Suggestions pour améliorer un prochain éductour
“My only suggestion would be to coordinate the menu with all the hotels, so as to avoid the same in
every venue” Cecilia Bacigalupo, Inter-American Development Bank
“A bit more free time would have been appreciated but understand the need for us to see as much as
possible in our limited amount of time” Melissa Tate, AMIA
2.2.POINTS FORTS / POINTS FAIBLES DE LA
DESTINATION
La destination Cannes dispose de nombreux atouts pour le marché US, et notamment :
- Son accès facile (fréquentes connexions CDG-NCE) et un vol direct JFK-NCE
- Une infrastructure hôtelière développée
o Qualité des hôtels 5 étoiles
o Bon rapport qualité prix durant la basse saison
o Offre hôtelière abondante
- La facilite d’accès au sein de la ville (centre des congrès – walking distance de nombreux hôtels
et restaurants)
-Des activités incentives riches et variées (culture, gastronomie…)
-La bonne notoriété de la ville et de la French Riviera sur le marché US
- La dynamique économique de la ville liée à l’attractivité touristique et aux nombreux salons et
événements organisés à Cannes
Néanmoins, malgré les prix très attractifs proposés en basse saison par les hôtels, les frais « annexes »
(ex : taxis aéroport-Cannes, wifi en supplément, prix des cocktails dans les hôtels…) rendent la
destination tout de même très chère. De plus, en raison des nombreux salons / événements organises
sur Cannes, les périodes basses pour organiser un événement de grande envergure sur Cannes sont
peu nombreuses.

7. 2.3.POTENTIEL DE LA DESTINATION
Cannes dispose d’un fort potentiel pour accueillir des événements divers sur le marché US :
- Groupes incentives de 4-5 jours avec excursions sur la French Riviera
- Meetincentives de petite et moyenne taille pour les hôtels
- Congrès associatifs et salons internationaux de grande envergure grace au Palais des Festivals
3.RECOMMANDATIONS
Etant donné le potentiel de Cannes sur le marché, et afin de poursuivre la promotion de la destination et
les efforts menés sur le marche US ces dernières années, les actions de promotion suivantes sont
recommandées :
-Cible incentive principalement :
o Accueil de l’événement Red, White & Blue, du 2 au 6 Avril 2014, Antibes / Juan-les-Pins &
Cannes
-Cible associative :
o Participation à l’International Conference and Springtime Expo organisés par ASAE – 13
au 15 Mai 2014, a Washington DC
o Participation a l’Annual Meetings and Exposition organisé par ASAE, du 9 au 12 aout 2014
a Nashville
-Toutes cibles :
o Participation au Salon IMEX America – 14 au 16 Octobre 2014, Las Vegas

8. ANNEXES