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@aureliepols The	Federation	©	Competing	on	Privacy
How	digitization	challenges	
our	values	as	citizens	
Aurélie	Pols	– Manchester	June	13th 2018
@aureliepols The	Federation	©	Competing	on	Privacy 2
@aureliepols The	Federation	©	Competing	on	Privacy
Why	did	this	come	about?
3
@aureliepols The	Federation	©	Competing	on	Privacy 4
Source:	
https://www.theguardian.com
/culture/video/2016/apr/25/p
atrick-stewart-sketch-what-
has-the-echr-ever-done-for-us-
video
@aureliepols The	Federation	©	Competing	on	Privacy
What	has	this	morphed	into?
5
@aureliepols The	Federation	©	Competing	on	Privacy 6
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:12012P/TXT (54	articles,	a	lot	less	than	the	GDPR!)
@aureliepols The	Federation	©	Competing	on	Privacy
We	are	Data	Subjects	as
• Parents,	Caretakers,
• Consumers,	Customers,
• Citizens,	
• Business	Partners,	Employees,
• Men	and	women,
• Young	and	old,	
• ….
@aureliepols The	Federation	©	Competing	on	Privacy
The	EU	vs.	the	US
The	EU	has	created	a	privacy	culture	around	“rights	talk”	that	protects	
its	“data	subjects”.	In	the	EU	moreover,	rights	talk	forms	a	critical	part	
of	the	postwar	European	project	of	creating	the	identity	of	the	
European	citizen.
In	the	United	States	in	contrast,	the	focus	is	on	a	“marketplace	
discourse”	about	personal	information	and	the	safeguarding	of	
“privacy	consumers”.	In	the	United	States,	data	privacy	law	focuses	on	
protecting	consumers	in	a	data	marketplace.
Transatlantic	Data	Privacy	Law,	Paul	M.	Schwartz	&	Karl-Nikolaus Peifer
8
@aureliepols The	Federation	©	Competing	on	Privacy
Technology	has	transformed	both	the	
economy	and	social	life,	and	should	further	
facilitate	the	free	flow	of	personal	data	
within	the	Union	and	the	transfer	to	third	
countries	and	international	organisations,	
while	ensuring	a	high	level	of	the	
protection	of	personal	data.
General	Data	Protection	Regulation,	
recital	6
@aureliepols The	Federation	©	Competing	on	Privacy
Autonomy,	beyond	Dignity
10
Charter	of	Fundamental	Rights	of	the	European	Union
Article	1:	“Human	dignity	is	inviolable.	It	must	be	respected	and	protected”.
Charter	articles Charter	text
GDPR Art.	8:	Protection	
of	personal	data
1. Everyone	has	the	right	to	the	protection	of	
personal	data	concerning	him	or	her.
2. Such	data	must	be	processed	fairly	for	
specified	purposes	and	on	the	basis	of	the	
consent	of	the	person	concerned	or	some	
other	legitimate	basis	laid	down	by	law.	
Everyone	has	the	right	of	access	to	data	which	
has	been	collected	concerning	him	or	her,	and	
the	right	to	have	it	rectified.
3. Compliance	with	these	rules	shall	be	
subject	to	control	by	an	independent	
authority.
ePrivacy Art.	7: Respect	
for	private	and	
family	life
Everyone	has	the	right	to	respect	for	his	or	her	
private	and	family	life,	home	and	
communications.
@aureliepols The	Federation	©	Competing	on	Privacy 11
Source:
https://www.imdb.com/title/
tt0119177/mediaviewer/rm2
491619584
@aureliepols The	Federation	©	Competing	on	Privacy
The	questions	we	are	faced	today
• Economic	growth?
• What	is	happiness?
• Externalities	to	economic	
growth	like	pollution
• What	is	the	future	of	work?
• Are	incentives	aligned	to	assure	
“human	flourishing”	and	inter-
generational	solidarity?
• The	rule	of	law	is	like	La	Sagrada	
Familia:	eternally	under	
construction	
12
@aureliepols The	Federation	©	Competing	on	Privacy
Economic	development	&	human	rights
Digital	Single	
Market	
(DSM)
Charter	of	
Fundamental	
Rights	of	the	
EURoaming
Geo-fencing/
copyright
GDPR
ePrivacy
NIS
Interoperability PS2
13
@aureliepols The	Federation	©	Competing	on	Privacy
Which	problems?
14
@aureliepols The	Federation	©	Competing	on	Privacy
Could	values	influence	the	
problems	we	choose	to	solve?
Or	the	society	we	live	in,	it’s	history…	
15
@aureliepols The	Federation	©	Competing	on	Privacy
Let	me	talk	about	my	children
Easy…		
16
@aureliepols The	Federation	©	Competing	on	Privacy 17
@aureliepols The	Federation	©	Competing	on	Privacy 18
@aureliepols The	Federation	©	Competing	on	Privacy
And	yet,	I’m	teaching	my	kids	to	
lie
In	order	to	protect	their	identities
19
@aureliepols The	Federation	©	Competing	on	Privacy 20
@aureliepols The	Federation	©	Competing	on	Privacy 21
@aureliepols The	Federation	©	Competing	on	Privacy 22
@aureliepols The	Federation	©	Competing	on	Privacy
Socio-cultural	shifts
1. From	the	individual	to	the	digital	subject
Does	the	digital	representation	of	persons	expose	them	to	new	forms	of	
vulnerability	and	harms?
2. From	analogue	to	digital	life
Digitization	puts	pressure	on	our	traditional	understandings	of	the	scope	and	
limits	personhood,	of	its	non-digital	values	and	non-digital	customs
23
@aureliepols The	Federation	©	Competing	on	Privacy
Socio-cultural	shifts
3. From	governance	by	institutions	to	governmentality	through	data
From	suggestions	⥤ nudging	⥤ manipulation
4. From	a	risk	society	to	a	scored	society
Puts	in	doubt	the	role	of	solidarity	in	the	face	of	uncertainty	and	challenges	the	
premise	of	the	social	contract	that	makes	us	a	society
24
@aureliepols The	Federation	©	Competing	on	Privacy
Socio-cultural	shifts
5. From	human	autonomy	to	the	convergence	of	humans	and	
machines
Shaping	our	experience	of	the	word	in	ways	that	can	be	difficult	to	assess	
critically
6. From	individual	responsibility	to	distributed	responsibility
The	problems	of	allocation	and	attribution	of	responsibilities	are	exacerbated	
by	the	networked	configuration	of	the	digitized	world.	
Our	conception	of	responsibility	and	control	are	hard	to	reconfigure	in	
increasingly	complex	eco-systems	of	big	data	and	advanced	digital	technology.	
Rendering	algorithms	more	transparent	and	accountable	can	never	decrease	
or	alleviate	the	responsibility	of	human	agents.
25
@aureliepols The	Federation	©	Competing	on	Privacy
Socio-cultural	shifts
7. From	criminal	justice	to	pre-emptive	
justice
The	shift	that	marks	one	of	the	main	
backdrops	of	the	digital	age	and	calls	for	a	
new	digital	ethics	is	that	of	trying	to	predict	
criminal	behaviour	in	advance,	using	the	
output	of	big	data-driven	analysis	and	smart	
algorithms	to	look	into	the	future.
26
@aureliepols The	Federation	©	Competing	on	Privacy
The	new	digital	age	generates	new	ethical	
questions	about	what	it	means	to	be	human	in	
relation	to	data,	about	human	knowledge	and	
about	the	nature	of	human	experience.
Me?	I	just	want	my	children	to	be	…	happy?
27
@aureliepols The	Federation	©	Competing	on	Privacy
Explored	values	&	recommendations
ØDignity
ØFreedom
ØAutonomy
ØSolidarity
ØEquality
ØDemocracy
ØJustice
ØTrust
1. The	dignity	of	the	person	remains	inviolable	in	the	
digital	age
2. Personhood	and	personal	data	are	inseparable	from	
one	another
3. Digital	technologies	risk	weakening	the	foundation	
of	democratic	governance
4. Digitized	data	processing	risks	fostering	new	forms	
of	discrimination
5. Data	commoditization	risks	shifting	value	from	
persons	to	personal	data
28
@aureliepols The	Federation	©	Competing	on	Privacy 29
@aureliepols The	Federation	©	Competing	on	Privacy 30
@aureliepols The	Federation	©	Competing	on	Privacy
So	what	have	I	done	so	far?
31
@aureliepols The	Federation	©	Competing	on	Privacy 32
Source:	
https://vublsts.wordpress.com
/2016/07/29/the-european-
handbook-for-teaching-
privacy-and-data-protection-
at-schools/#more-2280
@aureliepols The	Federation	©	Competing	on	Privacy 33
Source:	https://www.is4k.es/
@aureliepols The	Federation	©	Competing	on	Privacy
What	else?
• Common	areas	in	new	house:	smaller	individual	
rooms
• Parental	controls
• Talk	about	values:	democracy,	solidarity,	trust
• Report	Internet	content,	complain	to	business	
partners
• Put	information	into	context
• Likes,	points,	scoring…
• Gymnastics
34
@aureliepols The	Federation	©	Competing	on	Privacy
My	son	knows	what	I	do	for	a	
job…
In	his	own	words:	save	the	world	
from	the	invasion	of	the	robots
35
@aureliepols The	Federation	©	Competing	on	Privacy 36
@aureliepols The	Federation	©	Competing	on	Privacy 37
@aureliepols The	Federation	©	Competing	on	Privacy
Thank	you	for	
your	attention
aurelie@mindyourprivacy.com
38

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