Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Advocate Marketing
The Evolution of the Marketing Industry
Agenda
1. What is Advocate Marketing?
1. The origin: How Advocate
Marketing began
1. The future: Why Advocate
Marketing is...
So what is Advocate Marketing?
Broad Definition -
A discipline that helps businesses capture the enthusiasm of their
custo...
But What Does That Mean?
Let’s take a step back...
How has marketing
typically been done?
Company
Prospects
Typical
Marketing
Typical Marketing: Companies Marketing
Directly to Prospects
● Typical marketing ultimately boils down to companies reachi...
Look Familiar?
Then companies asked
themselves...
Customer Driven Marketing: Would Our
Customers Say the Same Things We Are?
Asking customers for their input on how to mark...
Company
Prospects
Customers
Customer Driven
Marketing
Wouldn’t it be amazing if our
customers actually did the marketing
for us?
Advocate Marketing - Customers Marketing
to Prospects
Advocate Marketing came into fruition when companies recognized
that...
Company
Prospects
Customers
Advocate
Marketing
Is marketing the only
department that benefits?
How Advocate Marketing Can Provide Value
Sales - referrals speed up the sales cycle by 5x
Product Development - obtain val...
So how do you actually do
Advocate Marketing?
Rookie Mistake →
Starting off the
conversation with an ‘ask’
- Please leave a review…
- Rate our product…
- Share our cont...
Provide some value
The key is to start with
how you can offer value,
which in turn mobilizes
customers into vocal and
passionate advocates!
P...
Gamify the Process!
Allocate points to the completion of
activities
Leave a review - receive 50 points
Advocates can redee...
Have fun with your
advocates!
If you’re having fun, your
advocates are having fun.
So What Have
We Learned?
Key Takeaway - #1
Marketing is always changing, and today we
see it moving in the direction of more customer
centricity an...
Key Takeaway - #2
Advocates can add value to your typical
marketing efforts, and can add value by
promoting your company/p...
Key Takeaway - #3
Advocacy can help more than just
marketing
Key Takeaway - #4
The key to executing advocacy is to start by
providing value to customers in such a way that
they feel a...
Want to learn more
about Advocate
Marketing?
(and even get a Level
1 Advocate Marketing
Certificate?)
edge.influitive.com
Próxima SlideShare
Cargando en…5
×

Advocate Marketing Slide Deck (1)

  • Inicia sesión para ver los comentarios

Advocate Marketing Slide Deck (1)

  1. 1. Advocate Marketing The Evolution of the Marketing Industry
  2. 2. Agenda 1. What is Advocate Marketing? 1. The origin: How Advocate Marketing began 1. The future: Why Advocate Marketing is here to stay!
  3. 3. So what is Advocate Marketing? Broad Definition - A discipline that helps businesses capture the enthusiasm of their customers, partners, and employees, and turn that into a powerful force for igniting business growth.
  4. 4. But What Does That Mean?
  5. 5. Let’s take a step back...
  6. 6. How has marketing typically been done?
  7. 7. Company Prospects Typical Marketing
  8. 8. Typical Marketing: Companies Marketing Directly to Prospects ● Typical marketing ultimately boils down to companies reaching out to prospects and moving them from the top of the funnel, down to the bottom where they become a customer ● Typically companies reach out to prospects directly - email, phone, social ads (facebook, twitter, etc.)
  9. 9. Look Familiar?
  10. 10. Then companies asked themselves...
  11. 11. Customer Driven Marketing: Would Our Customers Say the Same Things We Are? Asking customers for their input on how to market to prospects can provide tremendous insight Companies began learning how to assess which of their campaigns are the most successful, the type of content prospects find engaging, where they should market, and so much more!
  12. 12. Company Prospects Customers Customer Driven Marketing
  13. 13. Wouldn’t it be amazing if our customers actually did the marketing for us?
  14. 14. Advocate Marketing - Customers Marketing to Prospects Advocate Marketing came into fruition when companies recognized that the best, and most authentic salesperson is a happy customer Companies have begun to develop programs that are aimed at mobilizing customers into advocates that support market awareness, new revenue generation, and business growth
  15. 15. Company Prospects Customers Advocate Marketing
  16. 16. Is marketing the only department that benefits?
  17. 17. How Advocate Marketing Can Provide Value Sales - referrals speed up the sales cycle by 5x Product Development - obtain valuable feedback on your product / service Marketing - identify new prospects, and get support in capturing their attention Customer Success - advocates often feel more content and are more likely to make repeat purchases
  18. 18. So how do you actually do Advocate Marketing?
  19. 19. Rookie Mistake → Starting off the conversation with an ‘ask’ - Please leave a review… - Rate our product… - Share our content… - Refer a friend...
  20. 20. Provide some value
  21. 21. The key is to start with how you can offer value, which in turn mobilizes customers into vocal and passionate advocates! Providing Value First Educate Facilitate Networking Have fun :) Gamify Incentivize
  22. 22. Gamify the Process! Allocate points to the completion of activities Leave a review - receive 50 points Advocates can redeem their points for rewards Company apparel, ebooks, gift cards, etc. Have a leaderboard where advocates can compete for points
  23. 23. Have fun with your advocates! If you’re having fun, your advocates are having fun.
  24. 24. So What Have We Learned?
  25. 25. Key Takeaway - #1 Marketing is always changing, and today we see it moving in the direction of more customer centricity and advocacy
  26. 26. Key Takeaway - #2 Advocates can add value to your typical marketing efforts, and can add value by promoting your company/products/services directly to prospects
  27. 27. Key Takeaway - #3 Advocacy can help more than just marketing
  28. 28. Key Takeaway - #4 The key to executing advocacy is to start by providing value to customers in such a way that they feel and engaged and empowered to advocate
  29. 29. Want to learn more about Advocate Marketing? (and even get a Level 1 Advocate Marketing Certificate?) edge.influitive.com

×