SCNO LLS Final.

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Leukemia & Lymphoma Society
April 12th,
2017
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SCNO Consultants
Freshman
Operations
Team Lead
Sophomore
Marketing
Associate
Sophomore
Communications
Associate
Freshman
Finance
Associate
Freshman
Operations
Associate
Jeffrey
Bogenschutz
Nina
Brillhart
Luke
Bushman
Austin
Winters
Emma
Komrska

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The Leukemia & Lymphoma Society (LLS) Background
• History: Founded in 1949, LLS has been fighting cancer for
decades. They are currently the world’s largest voluntary health
agency dedicated to fighting blood cancer.
• Mission: To cure leukemia, lymphoma, Hodgkin's Disease
and myeloma, and improve the quality of life of patients and their
families.
• Purpose: With the confidence that someday there will be a cure,
LLS believes that their research will make a difference. LLS has
more than 300 active research projects all dedicated to one
common goal: curing cancer.

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What issues is The Leukemia & Lymphoma Society facing?
• Difficulty in transition and expansion
• The Student of the Year Award

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Agenda - Collegiate Student of the Year
I. Plan
II. Incentives
III. Promotion

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Teams
Participants
• 6 people maximum per team
• No minimum amount of people per team
Funds raised
• No minimum amount required
• No prize guaranteed
Prizes
• Go to teams with most earnings
• Split between members

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Time Period
• Semester:
• More time to raise money
• Might get tedious
• Half-semester:
• More participation from participants
• More efficient and high energy
Goal: to achieve maximum fundraising with
most efficient participation.

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1 Year Plan
• Single University (UC)
• Scholarship for top earning
team
• Banquet or event to
recognize teams

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3 Year Plan
• Expansion to other regional universities
• Xavier, NKU, Miami, Ohio State, etc.
• Fosters competitive spirit
• Change in team structure
• All-university team
• 6-person teams
• Scholarship
• Awarded to highest overall individual, plus recognition of top-
raising university
• Awarded to best 6-person team overall

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5 Year Plan
• Expanded regional rollout
• Midwest – include schools
such as U of Mich, UK,
University of Illinois
• Maintain team and award
structure from 3 Year Plan
• Final banquet to honor top
students

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Agenda - Collegiate Student of the Year
I. Plan
II. Incentives
III. Promotion

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Incentives: 1 year Plan
• Scholarship money as main incentive for University Student of the
Year
• Have predetermined amount of money to award to winning
group, which is then equally divided amongst its members
• This would work well for 1 year plan since there may not be much
publicity on the competition yet
• In addition to scholarship money, winning team gets invited to
banquet celebration at their university

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Incentives: 3 Year Plan
• Award scholarship money through percentage-based system
• Award winning team with 5-10% of total cash raised, distributing it
equally to each member in the form of scholarship money
• Percentage system would increase competition and motivation as
there is no set cap on the amount of scholarship money that can be
earned
• Banquet celebration at university

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Incentives: 5 Year Plan
• Award scholarship money through percentage-based system as
well
• Make percentage given back to winning team through scholarship
money higher, ranging anywhere from 10 to 25%
• Integrate second and third place scholarship prizes, with lower
percentage winnings ranging from 5 to 10%
• Upscale, regional banquet for top winning teams from each
university

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Incentives: Intangibles
• Participants
i. Wide variety of skills including financial literacy, marketing,
communications, and team building
ii. Valuable experience in project management and leadership
development
iii. Huge resume builder
• Universities
i. Positive media attention and recognition
ii. Another positive for students choosing between different
colleges

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Agenda - Collegiate Student of the Year
I. Plan
II. Incentives
III. Promotion

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Social Media Focus
• Target:
• Facebook
• Instagram
• Snapchat
• Twitter
• Monthly users:
• Facebook: 1,860,000,000
• Instagram: 600,000,000
• Twitter: 313,000,000

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Marketing Strategy
• Kick-off event
• Pamphlets/fliers/mass email
• Bring previous participants, prize winners, or patients to the
college
• Elevator pitch
• Host Student of the Year information session
• Partner with student organizations
• CHAARG, Relay for Life, Colleges Against Cancer
• Develop app to track competition

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