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Advance Your China Digital Strategy-THINKCHINA

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Australian Business Forum - ABF
Australian Business Forum - ABF
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ADVANCE YOUR CHINA DIGITAL STRATEGY USING DATA ANALYTICS Present by THINK CHINA
"Half the money I spend on advertising is wasted; the trouble is I don't know which half”. John Wanamaker (July 11, 1838 – December 12, 1922) WHY WE NEED DATA ANALTYICS
YOUR APPROACH TO E-COMMERCE Market Place Tmall, JD, Yihaodian Own Website Self-hosted store, mobile app B2B Market Alibaba, Made-in-china, HC360 B2C B2B
UNDERSTAND THE MARKET 1. eCommerce marketplace 2. Search Engine
人气= most searched 新品= new products 销量= most sold 价格= price HOW TMALL RANKING WORKS 综合= All
UNDERSTAND YOUR COMPETITORS Search Term “Australia Wine” Remember: Your store performance is open to everyone. 3600/Year Keywords function Free
Search Term - “snacks” One day search volume 331,931 Average daily search volume 90,000 TMALL MARKETPLACE
Search Team - “Australia Wine” BAIDU INDEX
WEB ANALTYCIS Audience Who they are? Acquisition Where are they from? Behaviour What they did? Conversions How did they buy?
ANALYTICS FOR MARKET PLACE
1. Overall Daily Report 2. Online Store Analytics 3. Paid Advertising Performance 4. Customer Segmentation 5. Mobile analytics LINEZING ANALYTICS Store Analytics ￥0 - RMB 980/ year
WEB ANALYTICS IN THE WEST WEB ANALYTICS IN CHINA
Integration with Baidu Search Individual user tracking Heat-map Baidu PPC Analytics Interface is only in Chinese No Custom Report Region reporting - ‘other countries’ No eCommerce tracking feature BAIDU TONGJI
MULTI CHANNEL E-COMMERCE B2C B2B Market Place Tmall, JD, Yihaodian Own Website Self-hosted store, mobile app B2B Market Alibaba, Made-in-china, HC360
Digital Strategy | Chinese Ecommerce | Data Analytics

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Advance Your China Digital Strategy-THINKCHINA

  • 1. ADVANCE YOUR CHINA DIGITAL STRATEGY USING DATA ANALYTICS Present by THINK CHINA
  • 2. "Half the money I spend on advertising is wasted; the trouble is I don't know which half”. John Wanamaker (July 11, 1838 – December 12, 1922) WHY WE NEED DATA ANALTYICS
  • 3. YOUR APPROACH TO E-COMMERCE Market Place Tmall, JD, Yihaodian Own Website Self-hosted store, mobile app B2B Market Alibaba, Made-in-china, HC360 B2C B2B
  • 4. UNDERSTAND THE MARKET 1. eCommerce marketplace 2. Search Engine
  • 5. 人气= most searched 新品= new products 销量= most sold 价格= price HOW TMALL RANKING WORKS 综合= All
  • 6. UNDERSTAND YOUR COMPETITORS Search Term “Australia Wine” Remember: Your store performance is open to everyone. 3600/Year Keywords function Free
  • 7. Search Term - “snacks” One day search volume 331,931 Average daily search volume 90,000 TMALL MARKETPLACE
  • 8. Search Team - “Australia Wine” BAIDU INDEX
  • 9. WEB ANALTYCIS Audience Who they are? Acquisition Where are they from? Behaviour What they did? Conversions How did they buy?
  • 11. 1. Overall Daily Report 2. Online Store Analytics 3. Paid Advertising Performance 4. Customer Segmentation 5. Mobile analytics LINEZING ANALYTICS Store Analytics ￥0 - RMB 980/ year
  • 12. WEB ANALYTICS IN THE WEST WEB ANALYTICS IN CHINA
  • 13. Integration with Baidu Search Individual user tracking Heat-map Baidu PPC Analytics Interface is only in Chinese No Custom Report Region reporting - ‘other countries’ No eCommerce tracking feature BAIDU TONGJI
  • 14. MULTI CHANNEL E-COMMERCE B2C B2B Market Place Tmall, JD, Yihaodian Own Website Self-hosted store, mobile app B2B Market Alibaba, Made-in-china, HC360
  • 15. Digital Strategy | Chinese Ecommerce | Data Analytics