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go.unimelb.edu.au/4gua
Nick Smale, Catherine Nie, Dan Barr
Research Ethics
and Integrity
Research integrity training at the
University of Melbourne
Have integrity? Prove it.
What is RIOT?
RIOT Online – Knowledge and awareness RIOT Workshops – principles into practice
- Epigeum Research Integrity package
- Learning Management System (LMS)
- Discipline specific courses
- Complete at your own pace
- UoM context and resources
- Face-to-face
- Extend online content
- Specific aspect of research integrity
- Discipline specific, locally held
- Experts and researchers
- Practical research skills
Sexiness = utility + relevance + communications
Framework: Demand curve
Colourful
Stands out
Not ‘University Blue’
How we used the design
Postcard Poster
Wider value to communication
Fortune cookies
http://go.unimelb.edu.au/8o86
0
5
10
15
20
7/23/2016 7/28/2016 8/2/2016 8/7/2016 8/12/2016 8/17/2016 8/22/2016 8/27/2016
Pageviewsperday
Fortune cookies part 2
About 28 hits for approximately 400 cookies given out
Taco party – 150 fortune cookies, 9 hits to website, 80 cents per cookie
150 * .8 / 9 = $14.67 per hit
0 20 40 60 80 100
Very beneficial
Quite beneficial
Not very beneficial
Not beneficial at all
Axis Title
How beneficial do you think RIOT would
be for other researchers?
%
Quantitative feedback
Yes
95%
Have you used or maintained your data management plan?
n = 21
• Marketing is integral to success
• If you can’t measure the impact of something think
very carefully about why you’re doing it
• Data empowers evidence-based decision-making
Messages
Acknowledgements
Paul Taylor
Kim Gilliland
Learning Environments
Bronwyn Disseldorp
Researchers @ RIOT workshops
Dr Paul Whitney
A/Prof Gavan McCarthy
Prof Doreen Thomas
Prof Mark Elgar
Prof Paul Walker
A/Prof Stuart Ralph
Australian National Data Service (ANDS)
Richard Ferrers
Kathryn Unsworth
Research Platform Services
Andy Tseng
Social and Cultural Informatics Platform
(SCIP)
Abbey Murray
Graduate Research Administrators
Ceira Barr
Libby Maunder
Michelle Green

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Research integrity training at the University of Melbourne - Nick Smale

  • 1. go.unimelb.edu.au/4gua Nick Smale, Catherine Nie, Dan Barr Research Ethics and Integrity Research integrity training at the University of Melbourne Have integrity? Prove it.
  • 2. What is RIOT? RIOT Online – Knowledge and awareness RIOT Workshops – principles into practice - Epigeum Research Integrity package - Learning Management System (LMS) - Discipline specific courses - Complete at your own pace - UoM context and resources - Face-to-face - Extend online content - Specific aspect of research integrity - Discipline specific, locally held - Experts and researchers - Practical research skills
  • 3. Sexiness = utility + relevance + communications Framework: Demand curve
  • 5. How we used the design Postcard Poster
  • 6. Wider value to communication
  • 7.
  • 8.
  • 10. 0 5 10 15 20 7/23/2016 7/28/2016 8/2/2016 8/7/2016 8/12/2016 8/17/2016 8/22/2016 8/27/2016 Pageviewsperday Fortune cookies part 2 About 28 hits for approximately 400 cookies given out Taco party – 150 fortune cookies, 9 hits to website, 80 cents per cookie 150 * .8 / 9 = $14.67 per hit
  • 11. 0 20 40 60 80 100 Very beneficial Quite beneficial Not very beneficial Not beneficial at all Axis Title How beneficial do you think RIOT would be for other researchers? % Quantitative feedback
  • 12. Yes 95% Have you used or maintained your data management plan? n = 21
  • 13. • Marketing is integral to success • If you can’t measure the impact of something think very carefully about why you’re doing it • Data empowers evidence-based decision-making Messages
  • 14. Acknowledgements Paul Taylor Kim Gilliland Learning Environments Bronwyn Disseldorp Researchers @ RIOT workshops Dr Paul Whitney A/Prof Gavan McCarthy Prof Doreen Thomas Prof Mark Elgar Prof Paul Walker A/Prof Stuart Ralph Australian National Data Service (ANDS) Richard Ferrers Kathryn Unsworth Research Platform Services Andy Tseng Social and Cultural Informatics Platform (SCIP) Abbey Murray Graduate Research Administrators Ceira Barr Libby Maunder Michelle Green