Using Google Products to increase SEO. Google Plus and Google Webmasters Tool for search engine optimization and to help your site get ranked quickly.

1. SEO Tricks and Tidbits:
Using Google Products!
Focusing on Google+ and Google Webmaster Tools
By: Tori Dorsey
www.GlassesandGlitter.com
@GlassesNGlitter

2. Google+ Matters
• Most people think Google+ is a Ghost Town, not
true!
@GlassesNGlitter

3. Google+ 2nd Largest Social Network
@GlassesNGlitter

4. Looking at the ‘Monsters’ Numbers
• Twitter – in 2009 Twitter was 3 years old and
highest number of celeb followers was 1 mil.
• Google+ - 2 years old = Lady Gaga has 7.5 mil
followers.
@GlassesNGlitter
• Some people
believe
Google+ will
outgrow
Facebook by
2016

5. Google+ For SEO
• Google Plus content is indexed quicker by
Google. Index = included in search results.
• All public shared post can appear in Google
search results for anyone.
• Google Authorship is tied to content authority.
Picture on post = more clicks.
• Links from other websites to Google Plus
content can PASS PAGE RANK TO THAT LINK!!!
@GlassesNGlitter
Let me REPEAT myself

6. Google+ Profile Tips
@GlassesNGlitter
For maximum SEO benefits

7. Complete your ‘Story’
@GlassesNGlitter
• Links in the introduction of your
‘Story’ are “DoFollow” links.
• You can embed your “Dofollow”
links with the anchor word of
your choice. (Hint Hint, use
keyword)
• You can have as many keywords
or links as you like.

8. Connect your Social Profiles
@GlassesNGlitter
• Social Signals are increasing
influence SEO and page ranks.
• Engagement – let your Google+
followers know where to find you
elsewhere in the web.
• Adding your link under the
“Contributor to” is the 2nd step to
setting up Google Authorship.

9. Piece of Cake
@GlassesNGlitter

10. Google+ sharing tips
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For maximum SEO benefits

11. Right Way to Share Link for SEO
@GlassesNGlitter
WRONG RIGHT
Note: You can still share with the link in the body, for instance on photo post, but make
sure you link it once in the correct ‘link’ category.

12. Always “Post to Public”
@GlassesNGlitter
Google’s own Mark Traphagen
says the #1 Google Plus for SEO tip
is to ‘Post to Public’
Why?
1. seen or found by anyone in
Google+.
2. indexed by Google Search to
be found by the general public.
Posts only sent to Your Circles or
Extended circles will not be
indexed by Google.
GOOGLE+ IS GOOGLE

13. Title Your Post
@GlassesNGlitter
Title Tags will help you rank in Google Search. I’m currently page 3, number
3 for Google+ for SEO, which is not bad for someone who’s first SEO post
was 3 weeks ago!!

14. Give and Ye Will Receive!!
• Google+ actually REWARDS you for liking or
sharing other posts. The whole point of
“engagement” is hammered home here.
@GlassesNGlitter

15. Google Webmaster Tools
@GlassesNGlitter

16. Understanding GWT
• Google Webmaster Tools is a free service that
provides a wealth of information directly from
Google.
• Can help identify/fix errors, keywords, index
status, and inbound links.
@GlassesNGlitter

17. Ways I Use GWT
• Fetch as Google
@GlassesNGlitter
• Sends Googlebot to your site.
• Submit to index feature, directly tells google to index page.

18. Ways I Use GWT
• Sitemap Index
@GlassesNGlitter
• Using Sitemap created by Yoast, I add it here to GWT to tell Google
how to read my site.

19. Ways I Use GWT
• Spam Notification
• Preferred Domain Setup
@GlassesNGlitter
• If your site gets spammed and is shut down by Google, they will email
you and let you know.
• You tell Google how to show your site.
• http://www.glassesandglitter.com vs http://glassesandglitter.com

20. Setting up GWT
• Sign up for GWT using the
email tied to your Google
Analytics
• Add a site to get started
www.yourblog.com
• Verification – click Google
Analytics
• REPEAT for yourblog.com
@GlassesNGlitter

21. Setting up GWT
• Sitelist should include both domains
• Set domain preference
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22. Setting up GWT
• Add sitemap. Use the one
optimized by Yoast.
@GlassesNGlitter

23. Google Tidbits:
Authorship
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24. What is Google Authorship
• Basically a rich snippet. Stands out more in
searches. Google “authors” get more clicks
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25. Use Google+ to Setup Authorship
• Verify Email in Google+
• Link from Google+ to your blog
@GlassesNGlitter

26. Use Google+ to Setup Authorship
• Link your content to Google+
@GlassesNGlitter
Using “?rel=author” at the end of your Google+ profile link

27. THE END
@GlassesNGlitter

28. Q & A
• Tori Dorsey http://glassesandglitter.com
• Simona Marie Young http://goodlooknout.com
@GlassesNGlitter