In this video, Eric Liebross, Cortney Dominguez and Ana Maria Romero explain what makes Costa Rica the premiere nearshore destination for US-based companies and how you can leverage its competitive advantages as an outsourcing destination.
Managing an Asia-based offshore model can be a very challenging and daunting endeavor, even for the largest and more seasoned U.S-based companies. Long distances, language barriers and time zone differences are just some of the issues executives face when dealing with traditional off-shore outsourcing operations. As more and more companies realize this, Latin America has emerged as a preferred Shared Services & Outsourcing destination, with Costa Rica being one of the major players.
What was covered:
- Relevance of outsourcing and nearshoring for US based companies.
- Nearshoring to Latin America: Specific advantages of nearshore outsourcing over traditional offshore outsourcing models.
- Costa Rica as the premier nearshore outsourcing destination in Latin America.
- Savings you can expect when nearshoring to Costa Rica.
- About auxis’ outsourcing center in Costa Rica.
Speakers:
- Eric Liebross
- Cortney Dominguez
- Ana María Romero Montoya
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Nearshoring to Latin America: Why Costa Rica is the Premier Alternative [Auxis Webinar - 11/06/2019]
1. 1
Eric Liebross
Senior VP, Business
Operations Performance
Cortney Dominguez
Former VP Financial
Operations
November 6th 2019
12:00pm ET
Ana María Romero
Montoya
Lead Corporate Services
Nearshoring to Latin America:
Why Costa Rica is the Premier Alternative
Finance, IT, Customer Service and more
2. 60% of organizations are
looking to increase their reliance
on BPO & ITO
Sources:
-BPO Market Analysis Report from Grand View Research
-2017 KPMG/HFS Research State of the Outsourcing and Shared Services Industry Report
- Deloitte CFO Signals 2018)
Outsourcing & Nearshoring have become widely
adopted practices that keep growing year over year…
The global BPO market size is $223B
and is expected to reach $343.2B by
2025 (at a 7.4% CAGR)
Latin America represents 28% of
the “Top 25” Global Outsourcing
Destinations (Tholons 2018)
In 3 years, US CFOs expect that 44% of their
workforce will work from nearshore
locations
IT continues to be the largest user of
outsourcing (94%) but it continues growing
across all functions including F&A, Customer
Service, Supply Chain, Procurement and others
Organizations outsourcing finance
are on average outsourcing 38% of
their processes, which represents an
increase of 81% versus 2013
3. 3
Most back office operations spend more than 70% of their time
on transactional tasks, “keeping the lights on”
Finance Departments are a clear example of this but savvy CFOs have started to evolve:
“81% of CFOS see
identifying and targeting
areas of new value
across the business as
one of their main
responsibilities”
Re-Focus01
Sources: The CFO Reimagined: from Driving Value to Building the Digital Enterprise. Accenture 2018, Finance priorities in 2019 –
Gartner, Robert Half 2019 Finance & Accounting Salary Guide
+
“53% of CFOs worry
that their finance function
is reactive or that data
and information-sharing
processes are not
streamlined”
Efficiency02
+
“91% of CFO’s reported
challenges finding
skilled accounting
professionals, and are
concerned about the
declining relevance of
the current Finance
team’s skillset”
Talent03
=
“63% of CFOS agree that
in 3 years the majority of
their team’s time will be
spent on analysis,
prediction and decision
support rather than
accounting, reporting and
compliance“
Modern F&A
4. 4
Leading Regions for Shared Services & Outsourcing
Location Strategy
Latin America
Eastern Europe
North America
South and East Asia
Lowest cost in the globe
Most common global
destination for low-value,
transactional processes
Significant time-zone and
cultural differences with the
Americas
Pan-Regional solution for
Americas
30% to 60% labor arbitrage
compared to US
Used for both low and high
value activities
Regional solution for US
and Canada
High cost – not convenient
for a global solution
Nearshore solution for Europe
• Geographic Proximity
• Time Zone
• Low Cost
• Large and Strong Workforce
• Cultural Affinity
• Language Skills
• Lower Turnover than Asia
• Infrastructure
Primary Drivers
5. 5
The True Nearshore Destinations in the Americas
Costa Rica, Colombia & Mexico
• #1 LatAm Destination
• Maturity of the Services Sector
• Multi-lingual skills
• Gov’t Support/Ease of Doing
Business
• Higher cost than Mexico
and Colombia
• High Concentration of
Captive Shared Services
• Smaller Labor Market
• 2nd Largest Labor Pool in
LatAm
• Low Costs
• Multinational Experience
• Political stability
• Ease of doing business
• Gov’t support
• Labor Force Quality and
Flexibility
Challenges
• Low Costs
• Labor Force Quality
• Gov’t Support
• Emerging/growing
destination
• Multi-lingual capabilities
• Labor Flexibility
• More limited SSC experience
supporting the US
• Perception of security and
political challenges
Highlights
Costa Rica ColombiaMexico
7. 7
• #1 English proficiency in Latin America
• #1 Education System in Latin America with the highest literacy rate (98%)
• Strong services sector with consistent growth year over year
• Central Time Zone with quick direct flights to most major U.S. Cities
• Strong Cultural Affinity to the US
• #1 Country in Innovation in LatAm by Global Innovation Index (2017)
• No Army! It was abolished in 1948
• Safest City in Latin America - recognized worldwide for its politically stability and peace.
• Solid Infrastructure & Utilities with 100% power and Telecom redundancy
Costa Rica has been consistently
ranked as the #1 nearshore
destination in Latin America
8. 2000 2018
1,061
65,904
2000 2018
6
172
62x 28x
Compared to 2000, employment is 62x and the number of
multinational companies is 28x
Costa Rica is the #1 Exporter of
high value added services in Latin America
Source: CINDE, 2019
9. 1.4%
7.3%
8.6%
4.8%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Exports of selected industries as a % of GDP
Telecommunications, computer, and information services; and other business services Agriculture
Telecommunications, IT services, and other business services exports represent over 7% of the GDP
Evolving from Agriculture to an Industry &
Services Based Economy
Source: CINDE based on data from BCCR and PROCOMER, 2019
11. Costa Rica
End-to-end centers
offering services
24x7x365 in:
English
Spanish
Portuguese
French
German
Mandarin
Italian
Regional or Global Centers of Excellence
Serving the World in Different Languages
12. Contact Centers Shared Services Back Office
Financial processes
• Accounts
Payable/Billing &
Billing
Adjustments
• Accounts
Receivable,
Invoicing &
Collections
• Credit Verification
• Fraud Control
• Auditing
• Reconciliation
• Cash Application
• Cost Accounting
• Financial Reports
• Financial Planning
& Analysis
• Fixed Assets
• General Ledger
• Order-to-Cash
• Purchase-to-Pay
• Record-to-
Report
• Revenue Cycle
• Tax Filing &
Analysis
• Treasury
• Controlling
• Transfer pricing
Procurement
• Procurement-
to-Pay
• Bidding
• Strategic
Sourcing &
Purchasing
• Transportation
planning and
execution
• Suppliers &
Vendor
management
• Inventory
allocation and
management
• Planning
• Forecasting/
Seasonality
• Customer
order tracking
(credit hold,
order
processing and
management
claims)
Human
Resources
• Payroll
• Regional
Recruitment
• Screening &
Staffing
services
• Talent
Management
• HR Planning &
Reporting
• Employee
Administration
• Expat
Relocations &
Training
• Travel &
Expenses
• Benefits &
compensation
• Hire to retire
Other
• Business
Knowledge
Analysis
• Business
Intelligence
• Organization
Analytics
• Data Entry &
Processing
• Master Data
Management
• Research & Data
Analysis
• R&D
• Business
Presentation
Design
• Portfolio Analysis,
Investment
Research
• Project, Process,
Contract & Product
Management
• Change
Management
• Risk Management
• Clinical data
reporting
• Contract reviewing
• Sales & Marketing
BPO
• Finance &
accounting
• Data center
operations
• IT operations (IT
helpdesk, IT
Security
Administration,
Software & Web
Development,
Application
Maintenance &
Support)
• Network design,
operations, support
& maintenance
• Supply chain
• HRO: Payroll,
Background check,
Benefit &
compensation
management,
retirement
assistance &
corporate travel
• Facilities services
Financial KPO
• Strategic
consulting
IT
• Local IT support
• IT Global
Helpdesk
• IT Infrastructure
• Web
Development &
Support
• Software Design,
Development &
Validation
• Application
Design,
Engineering &
Development
• Quality Assurance
& Testing
• Reporting &
Analytics
• Advanced
Analytics
• Database
administration
• Big Data
• Cybersecurity
• Robotic Process
Automation
• Collections/legal
collections
• Simultaneous
Interpretation
• Video remote
interpreting
• Customer
Service/Care (via
phone, e-mail &
chat)
• Technical Support
(Tier 1-4)
• Sales/B2B sales
• Billing
• Insurance validation
• Supply chain
support
• Seller/Vendor
support
• Marketing support
• Cloud support
Back office support
• Presentation
design, business
knowledge
analysis, learning
services
• Report & content
editing
• Social media
management
• Health industry
support
• Title insurance
management &
policy review
• Data entry,
mining &
processing
• Logistics
processes
(auditing freight,
international
freight payment
transactions,
customs)
A Full Range of Front and Back Office Services
Multi-Functional Centers – F&A, Customer Service, IT and more
13. Engineering & Design Regional OfficesDigital Technologies Digital Services
• Banking & financial software development
• Insurance software development
• ERP programming
• Statistical programming for clinical data
• Embedded software (front & back end)
• Software design, engineering, maintenance,
customization & implementation
• Testing & development support for electronic devices
(aeronautic industry)
• Back-End Programming
• Quality Assurance & Testing
• IT Architecture Solutions
• Business Intelligence & Analytics
• Technical Project Management
• Server administration
• Front-End web development
• Application design, development, maintenance &
support
• Mobile application & software development
• Oracle consulting (apps and ERP, hosting & support)
• Engineering support for wireless communication
• Cloud services: storage & security.
• Cybersecurity
• Risk management
• Database administration
• Networking
• Digital production: multimedia, art
direction, graphic design, storyboard
illustration, web microsites, and banner
design
• Digital marketing: content production,
email production and management (viral
mkt, search engine optimization)
• Social media management: intelligence,
reporting, creativity, social network
planning and media mgmt., community
mgmt., production and development)
• Animation: 3D, HTML
• Gaming
• Advertising: interactive and digital ad,
campaign development and promotions,
multi-channel campaigns
• E-commerce
• Creative design, direction &
conceptualization
• Web Design, Development & Production
• User interface design: UX / UI
• Mobile app development (iOS and
Android)
• Consumer behavior analysis: data and
search analytics
• VR & AR
• Application Engineering
• Orthopedic Reconstruction
& Design
• Orthodontic 3D Design
• Hardware design,
development, testing &
validation
• Architecture drawing &
design
• CAD - CAM Technology
support
• Proof of concept
• Product testing
• Prototyping
• Writing of technical manuals
• Budgeting and sales support
• Project Management
• Process Management
Engineering
• R&D+i
• Corporate affairs
• Distribution of raw material
• Inventory Management
• Logistics Services
• Finance & Accounting
• Sales and Marketing
Strategies
• Supply chain
• HR
• IT Services (regional and
global)
• Business management
• Legal support
Also offering a wide array of complex services
14. 14
Why Costa Rica: Location, Location, Location
Costa Rica is just a few hours away from North America & Europe
From SJO – San Jose
Fort Lauderdale
Houston
Miami
Atlanta
New Jersey
Charlotte
Dallas
Orlando
Phoenix
Los Angeles
Toronto
Montreal
Baltimore
Chicago
Washington
4 daily
4 daily
3 daily
2 daily
2 daily
1 daily
1 daily
1 daily
1 daily
11 weekly
11 weekly
4 weekly
1 weekly
1 weekly
1 weekly
Direct flights to Europe
Madrid
Frankfurt
Amsterdam
London
Paris
Zurich
Lisbon
1 daily
5 weekly
3 weekly
3 weekly
3 weekly
2 weekly
1 weekly
London 1 weekly
Houston
Dallas
Miami
Atlanta
New York
Newark
Los Angeles
Toronto
Minneapolis
Calgary
Chicago
Montreal
Charlotte
Boston
Denver
Baltimore
2 daily
1 daily
1 daily
1 daily
1 daily
1 daily
16 weekly
13 weekly
4 weekly
3 weekly
2 weekly
2 weekly
2 weekly
1 weekly
1 weekly
1 weekly
• SJO is the 2nd best International Airport in Central
America and the Caribbean (World Airport Award,
2017)
• Juan Santamaria Intl. Airport (SJO): 818 flights
per week during November 2017
• Daniel Oduber Intl. Airport (LIR): 144 flights per
week during November 2017
Source: El Financiero, Grupo Nación, and Directorate General of Civil Aviation, 2018
From LIR – Guanacaste
Direct flights to USA & Canada
15. 15
Costa Rica has a strong and world renowned
tradition of Peace, Democracy and Stability
Source: The Economist. Democracy Index, 2017. Source: World Bank. The Worldwide Governance Indicators,2017.
• Army abolished in 1948
• Over 120 years of
democracy
• Presidential system
• 3 independent powers
• 4 year-term with
possibility of reelection
Costa Rica ranks 2nd in LATAM in the
Global Peace Index, mostly because its
low homicide rate and goodrelationships
with neighboring countries.
(Institute of Economics and Peace,2017) 12,86
13,81
20,00
26,19
30,00
33,81
37,62
39,52
40,95
42,86
44,76
53,33
53,81
57,14
60,48
63,81
70,48
90,48
Costa Rica
Chile
Panama
Dominican Republic
Argentina
Paraguay
El Salvador
Ecuador
Peru
Nicaragua
Bolivia
Honduras
Brazil
Guatemala
Mexico
Colombia
Venezuela
Uruguay
Political Stability
Score (0-100)
3,87
4,66
5,72
5,49
6,02
5,86
6,31
6,67
6,66
6,49
6,43
6,41
7,08
6,96
6,86
8,12
7,88
7,84
Uruguay
Costa Rica
Chile
Panama
Argentina
Brazil
Colombia
Dominican Republic
Peru
El Salvador
Mexico
Paraguay
Ecuador
Guatemala
Honduras
Bolivia
Nicaragua
Venezuela
Democracy Index
Score (0 - 10)
16. • English is taught at public schools around the whole
country.
• The Costa Rican government announced a strategy in
2018 to make CR a truly bilingual country, setting
English as a national priority. The initiative is being
undertaken by the Ministry of Education, the National
Training Institute and private sector participants
• Services offered in English represent more than 79%
in 3 of the top 5 processes.
• End-to-end centers also offer services 24x7x365 in
English, Spanish, Portuguese, French, German,
Italian, Malay, Japanese, Dutch, Polish, Czech,
Finnish, Mandarin
#1 English Proficiency in Latin America
Over 79% of the services are being provided in English
1st in LATAM in TOEIC Test (699 points)
1st in LATAM in TOEFL iBT (93 points)
17. 17
Ranked 27th in the world, above France, China and Japan
#1 Education System in Latin America
Source: World Economic Forum, Executive Opinion Survey. The Global Competitiveness Report 2017 - 2018. Source: Human Development Report, 2016.
98,4
98,1
98,1
97,8
97,3
96,7
96,4
96,3
95,0
94,7
94,6
94,5
94,4
92,6
91,8
88,4
72,1
Uruguay
Spain
Argentina
Costa Rica
Chile
Thailand
China
Philippines
Panama
Colombia
Malaysia
Peru
Mexico
Brazil
Dominican Republic
El Salvador
India
Adult Literacy Rate
(% ages 15 and older)
2
4
7
8
26
27
29
36
40
46
67
71
83
86
96
102
108
111
121
1 2 3 6 7
Singapore
United States
Ireland
Canada
Costa Rica
China
Japan
France
Philippines
Spain
Viet Nam
Colombia
Chile
Panama
Argentina
Mexico
Hungary
Uruguay
Brazil
Score, 1-7 (best)
4 5
Quality of the Education System
World Ranking
18. • The number of graduates has been growing since 2008 at a rate of
10.2%
• 10,854 technical high school graduates in 2017 of which 6,592
were in service-related fields
• 54 different specialties in 3 areas of expertise (services, industrial,
and agribusiness)
• Technical High School begins in the fourth year of High School
• Students take the regular academic program + technical training
• Technical High Schools have one more year than regular academic
institutions (Total = 6 years)
• Some specialties: Accounting, Banking & Finance, Computer
Programming, Electronics, Graphic Design, Industrial Maintenance,
Logistics and Distribution, Network Informatics, Software
Development Informatics, among others
Technical high school program:
223 institutions, more than 104,800 students enrolled
Source: CINDE based on data from MEP, 2018 Note: 2018-2021 FORECAST
19. Economic Sciences major
programs:
• Business
• Economics
• Finance & Accounting,
among others
IT major programs
• Applied Mathematics
• Computer Informatics
• Software Development
• Software Engineering
Total of 63 Universities: 5 public, 58 private
Number of graduates (thousands) in IT and Economic Sciences
Source: CINDE based on data from CONARE & Universities’ Registry Departments, 2018 / El Financiero, July 2016 Note: 2019-2022 Forecast
1.9 1.9 2.3 2.7 2.5 2.3 2.5 2.6 2.7 2.8 2.9 3.1 3.2
9.7
11.1
12.9 12.9
14.2 13.8
13.3 13.4
14.0
14.7
15.4
16.1
16.9
0
2
4
6
8
10
12
14
16
18
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
IT Economic Sciences
21. 21
Captive Key Factors BPO
Implementation timeline, time to benefit
Level of investment required, payback period
Ability to attract and retain talent
“Best of breed” processes & technology (automation, analytics, etc.)
Scalability & flexibility
Operational visibility and control
Operational risk
Reduces transactional effort and focus
Labor arbitrage opportunity
Total cost of ownership
Captive vs. BPO: Key Considerations
Legend Low High
22. 22
It’s not just about labor arbitrage
Savings Opportunity Roadmap
One to one comparison of the
total labor cost of a resource in
US vs. a Nearshore Location
Most times the org structure can
be releveled to achieve better
span of control
Efficiencies gained from
centralization, process
improvement and automation
(e.g. RPA, Operational Analytics,
etc.)
25%+ 10%-20%
ONE TO ONE LABOR
SAVINGS
ORGANIZATIONAL
RESTRUCTURING
PRODUCTIVITY
EFFICIENCIES
10%-20%
23. 23
Savings as high as 50%+ for transactional roles across AP, AR and R2R
Auxis 2019 Labor Savings Report for Finance & Accounting
24. 24
Savings as high as 50%+ for transactional roles across AP, AR and R2R
Auxis 2019 Labor Savings Report for Finance & Accounting
Link to download full report
for both F&A and IT positions:
https://www.auxis.com/nearshore-
outsourcing-labor-savings-report-2019
27. 27
• Robotic Process
Automation (RPA)
• Automation to
support (examples):
1. Invoice processing
2. Cash Application
3. Reconciliations
4. Vendor &
Customer Master
5. Employee
Onboarding &
Terminations
• Financial Closing
Management
• Automated Balance
Sheet
Reconciliations
• Automated Account
Reconciliations
• Reconciliation
Management
Workflow
• Automated
workflow for
vendor support
• Inquiries routed to
a centralized mail
box and managed
with workflow
• Inquiry
monitoring and
alerts
• AP Approval
Workflow
• Operational and
Business Analytics
• Custom Data
Visualization and
Dashboards
• Reporting Sharing
and Collaboration
• AI Data Capture at
the header and line
item level
• Invoice Receipt &
Indexing
Automation (with
RPA)
Note: Auxis has worked with UiPath in our Costa Rica center since 2015 and has been a UiPath partner since 2017
Auxis will bring a range of proven finance automation tools to provide you with the highest levels of productivity
efficiencies and controls, delivering a lower operating cost model. Typically, these tools are deployed after the
initial stabilization phase (first 3 months), with Auxis committing to the additional savings at that time.
Business Process Outsourcing
Efficiency Drivers
28. Our Guest Speakers:
Cortney Dominguez
Former VP Financial
Operations
November 6th 2019
12:00pm ET
Ana María Romero
Montoya
Lead Corporate Services
30. Thank you for joining us today!
Eric Liebross
Sr. VP Back Office Optimization Practice
Eric.Liebross@auxis.com
Cortney Dominguez
Former VP Financial Operations
cgshipe@gmail.com
Ana Romero
Lead Corporate Services
aromero@cinde.org