Salesforce.com 100% Native Marketing Automation

5
Avandel Appexchange
apps
> 500
Custom Force.com application built
> 10000
Salesforce users served
> 15 PDO
Appexchange apps built for others
> 200
Many years of total project
experience
> 40
Certified Developers
> 100
Salesforce Customers
> 10
Countries served
> 50
Employees
We are a team of innovators,
consultants and Salesforce certified
developers who build solutions in and
around the cloud.
www.avandel.com
15635 Alton Parkway Suite 295
Irvine CA 92618 | +1 949 275 2703 | info@avandel.com

Customer Engagement
Life Cycle Management
● Advertising ----------------(Visits)
● Prospecting ---------------(Registrations)
● Marketing Qualification ---(Leads)
● Sales Qualification ------- (Conversions)
● Purchase ------------------(Wins)
● Customer Experience -----(Renewals)
● Referrals ------------------(Additional Clients)
● Upsell ---------------------(Additional Wins)
Life Cycle of a Purchase
SMS
E-MAIL
RESPONSE
LANDING PAGE
FOLLOW-UPLEAD

Execution Of Touchpoints
www.avandel.com
★ Online Form Registrations (Calls To Action)
★ Outbound Channels (Emails, SMS, Voice)
★ Inbound Channels (Email, Call)
★ Activity Histories (Meet, Call, Event)
★ Stage Histories (Velocity of Interest Level)
★ Drip Sequencing(Onboarding Actions)
★ Data Collections (Discovery Points)
WHY
DripTHIS?

Measuring Touchpoints
www.avandel.com
★ Velocity (Movement through stages)
★ First Contact through All Activity
★ Aging Since Last Activity
★ Touch points Per Stage
★ Advertising Stats (Campaigns and Google Ads)
★ Google Analytics (Visits to Landing Pages)
★ URL, Email, Registration Stats
★ Event RSVP and Attendance

How Does DripTHIS Build Segments
www.avandel.com
❖ Segmentation - Reports and List
Views
❖ Campaigns – Google Ads, Events,
Etc.
❖ Campaign Members – List
Management
❖ DT can sync Segments with
Members
❖ DT can add Members to Drip
Sequences
Send a Yacht Club brochure to all yachts bigger than 20 meters
x hour after arrival
1. Send a Captain's Dinner invitation to captains of boats
currently in marina
2. Welcome Mail - Send a list of Porto Events x hours
after arrival that will be happening during their stay in
their native language
3. Welcome Mail to First Time Visitors - Send a list of
amenities x hours after arrival
4. Real-time input of new leads at an event and ability to
establish first time contact minutes after signup

Members on a Drip Sequence
www.avandel.com
★ Build Drip Plans with time based sequencing
to a member
★ Tie Drip Plan Sequencing to a Campaign
★ All Members get dripped to automatically
★ This could be “add” based from a segment
which means sequences is always completed
★ Could be “sync” based which means drip plan
not always completed
Plant Seeds
Generates
Leads with
DripTHIS!

www.avandel.com
Mass Mail ManagementD
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● Can ad-hoc send to Campaign Members
● Can ad-hoc send to List Views
● Send now or scheduled
● List Management of Subscriptions
● Opt In Opt Out Management Per
Subscription
● Use Communication Templates
● Track All URL Links and Email Per Member

Create Calls To Action
www.avandel.com
● Configure Unlimited Number of Landing
Pages
● Use Calls to Action in Outbound Channels
● Event Management, Webinars
● Embed Rich Content, Videos, Photo
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Analytics and Management
www.avandel.com
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● All Landing Pages integrated
with Google Ads
● Google Analytics Syncs Behind
The Scenes
● Campaign Budgets and ROIs
measure cost per win
accurately with landing pages
● Reports and Dashboards around
marketing

www.avandel.com
Keyword Performance
Analytics and ManagementD
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www.avandel.com
Analytics and Management
Lead Source OverviewD
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PROJECT MANAGEMENT
www.avandel.com
MILESTONES
Plan&Req Elicitation Solution & Data Design Implementation & Testing Deployment & Roll-Out
Kick Off
Project Planning
Business Process Review
CRP (1)
Business Review Validation
Design Workshop
Solution Design
Data Migration Strategy
Data Mapping
CRP (2)
Business Review Validation
Config-Customization Validation
CRP (3)
Final Implementation
System Integration Training
User Acceptance Training
Prepare for User Training
Product Migration
Roll-Out
Training
Data Load Sandbox
Data Load Production

www.avandel.com
REAL-TIME CLOUD-BASED TECHNOLOGY
Software As A Service (or SaaS) is a way of delivering applications
over the Internet—as a service. Instead of installing and maintaining
software, you simply access it via the Internet, freeing yourself from
complex software and hardware management.
SaaS customers have no hardware or software to buy, install, maintain,
or update. Access to applications is easy: You just need an Internet
connection.
No Vendor Lock-in
Because SaaS applications are subscription based, customers can always
choose not to renew if they’re dissatisfied, making providers more
accountable.
No Large Up-Front Investment
With SaaS applications, customers avoid the large initial investment in
an IT infrastructure and the day-to-day responsibility of maintaining
that infrastructure.
No Maintenance Headaches
SaaS customers all share the same provider infrastructure, which
centralizes administration and updates. Plus, integration is simpler
because there’s no need to support several platforms and multiple
versions.
No Steep Learning Curve
SaaS applications use a familiar Internet interface, so customers expect
the ease of use and constant innovation of the consumer Web, helping
to drive adoption.
No Outdated Solutions
SaaS applications are innovating at a rapid rate because developers are
focused on what’s next rather than on maintaining numerous versions
of old code. SaaS vendors use the same technology architecture as the
best consumer Web: companies like eBay, Google, and Yahoo!, which
enables the same levels of continuous innovation.

www.avandel.com
REAL-TIME CLOUD-BASED TECHNOLOGY
Secure transmission and sessions
Connection to the Salesforce environment is via SSL 3.0/TLS 1.0, using
global step-up certificates from Verisign, ensuring that our users have a
secure connection from their browsers to our service
Individual user sessions are identified and re-verified with each
transaction, using a unique token created at login
Network protection
Perimeter firewalls and edge routers block unused protocols
Internal firewalls segregate traffic between the application and
database tiers
Intrusion detection sensors throughout the internal network report
events to a security event management system for logging, alerts, and
reports
A third-party service provider continuously scans the network externally
and alerts changes in baseline configuration
Disaster Recovery
The Salesforce service performs real-time replication to disk at each
data center, and near real-time data replication between the
production data center and the disaster recovery center
Data are transmitted across encrypted links
Disaster recovery tests verify our projected recovery times and the
integrity of the customer data
Backups
All data are backed up to tape at each data center, on a rotating
schedule of incremental and full backups
The backups are cloned over secure links to a secure tape archive
Tapes are not transported offsite and are securely destroyed when
retired

www.avandel.com
SALESFORCE POWERED - AVANDEL SOLUTIONS
Avandel Accelerates Force.com App Building and Rollout
Salesforce AppExchange is a cloud computing marketplace, developed and hosted by salesforce.com. It is
the world’s first and largest cloud computing applications and services platform.
Order THIS! is the complete order management solution for industries with complex business processes. All your employees,
dealers and suppliers can work on an integrated platform anywhere, anytime, almost on any device in the Cloud.
Inspect THIS! is the key mobile survey app to keep your facilities and equipment reliable and safe. Different types of assets
used by cleaning, support, property, catering or security services within a single facility or distributed workplaces can be
inspected and tracked easily with Inspect THIS!
Survey THIS! is your professional tool for market research and customer feedback. It’s an online surveys and polls
management app built on Salesforce. From customer satisfaction research to course evaluation, from vendor scoring to
employee performance reviews; researches of all types can be executed with Survey THIS!.
Earned Value Management (EVM) is a project control process, based on a structured approach to planning, cost collection and
performance measurement. Earn THIS! is an EVM tool to monitor your project’s performance. Built on Force.com; Earn THIS!
is a user-friendly tool to plan, manage scope, measure your time and cost all in a cloud computing environment.
Drip THIS! is a powerful marketing tool to steer your drip marketing campaigns. You can nurture your customers, subscribers
or prospects over time by sending out messages at regular intervals or whenever a change occurs in in their status. Drip THIS!
is your unparalleled application lifting you to the cloud.

www.avandel.com
What We Deliver?
● Salesforce AppExchange apps
● Custom Salesforce Platform
applications
● CRM - Sales Cloud and Service Cloud
● mplementations
● Mobile device custom applications
● System integration projects
● ERP & BI projects
● 7/24 Support and adequate training
Project References

Salesforce.com 100% Native Marketing Automation

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