1. How to Give Your Business Apps
Better People Skills
The Essential Executive Webinar Series
October 16, 2013
© 2013 Avaya Inc. All rights reserved.
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2. Dr. Hari Gunasingham
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Gary E. Barnett
Rich Tehrani
Zeus Kerravala
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3. Ask Your
Use the Q&A
window in the
console
© 2013 Avaya Inc. All rights reserved.
Send an
e-mail to
CE@avaya.com
‘s
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4. Today’s Challenges
Business Unit
Executives
Deliver differentiated
advantage
Intersecting social
business, mobile
technology and customer
engagement
Generate new revenue
and drive profitability
© 2013 Avaya Inc. All rights reserved.
User Experience
BYOD
Collaboration,
Mobility
and Agility
SOFTWARE
IS FLUID
CIO IT
Collaboration enable
applications
Build/ new competitive
apps: faster and
reusable
Use modern application
development skills
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5. Businesses Are Going Crazy for Apps
App development
project revenue
will reach $100 billion
in 2015
Source: research2guidance.com
© 2013 Avaya Inc. All rights reserved.
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6. Enterprises Also Want Collaboration
Top Ranked
Technology
Innovation
Priorities
Source: Ventana Research, Business Technology
Innovation Benchmark Research
© 2013 Avaya Inc. All rights reserved.
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7. Collaboration Needs Include…
…Commercial Apps
 Rules-based call redirection/ID change and dynamic team formation
capabilities using Avaya Scopia ®
 Medical solutions provider wants to develop a ‘code-red’ application for
dynamic team formation during network outage
…Custom Apps
 Global Bank wants a whitelist across 850 branches
for their staff to reduce logjam in Call Center
 Large outsourced Contact Center wants
each agent’s call display to show a particular
business, and charge that business on a
per call/minute basis
Creating Snap-in Services for
Other Apps to Consume
 Avaya Partner wants to sell rules-based call block based on time of
day, area code, and DoNotCall lists
 University builds a re-usable gateway text messaging service to support
other institutional apps
© 2013 Avaya Inc. All rights reserved.
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8. © 2013 Avaya Inc. All rights reserved.
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9. © 2013 Avaya Inc. All rights reserved.
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10. © 2013 Avaya Inc. All rights reserved.
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11. © 2013 Avaya Inc. All rights reserved.
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12. © 2013 Avaya Inc. All rights reserved.
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13. ‘Communications Enablement’ Becomes Reality
UC
Applications Enablement
Presence
Telephony
Messaging
Today’s
User
Web
Services
LOB
Application
APIs
Devices
Workflow
Processes
Communications Enabled Business Processes
Video
Conferencing
Products
Collaboration
Audio
Voice
Data
Conferencing
Identity & Security
Platforms
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© 2013 Avaya Inc. All rights reserved.
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14. i
APIs
CTI
Contact Center SDKs
XML
Application
Web
Service
Web
Voice SDKs
Mobile SDKs
Collaboration Development
Needs to Evolve
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© 2013 Avaya Inc. All rights reserved.
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15. An Open, Extensible Approach is Needed
Collaboration Enabled
Applications
Developer Interface
Collaboration Tools
Infrastructure
Key Requirements:
 Built on open, standard interfaces
 Abstracts complex communications
 Integrated security
 Support for multi channel communications
 Video
 Highly scalable
 Cloud ready
© 2013 Avaya Inc. All rights reserved.
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16. Avaya Aura® Collaboration Environment
Transforming the
Way We Work
An application development platform that:




Integrates communication / collaboration into any app or sequence of apps
Makes vertical apps quick and easy to develop and deploy
Provides an enterprise grade foundation
Allows developers to focus on business challenges vs. deep
telephony / protocol knowledge
 Speeds the pace of business regardless of location
© 2013 Avaya Inc. All rights reserved.
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17. Avaya Aura® Collaboration Environment
Key Capabilities

Tailor collaboration
for any role,
task or vertical
Turn discrete
applications and
services into
compelling
collaboration solutions
Embed collaboration and communication into
any application or sequence of applications
 Rapidly execute and deploy diverse
collaboration applications and services
 Automatically deploy with scalability, highly
availability, security and virtualization

Snap-in approach enables applications to be
written once and be extensible across many
applications
 Expose a broad array of standard interfaces for
developers to use
 Invoke services using a common set of methods
for voice, media, data, email/SMS and video

Provide an effective
developer experience
© 2013 Avaya Inc. All rights reserved.
SDK for a complete range of modalities
and applications
 Developers do not require detailed
knowledge of telephony or protocols
 Speed time to deployment using sample
applications
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18. Avaya Aura® Collaboration Environment Today
Future: Avaya’s own products running on the platform!
Rapid creation of applications and services across UC
and Customer Experience Management
IVR
3rd Party
ISV
Developed
Corporate
Enterprise
Developed
Workflow
Avaya
Context
UC &
Store
Customer
Speech
Journey
CEM Products
Analytics
Correlation
Web
Employee
Collaboration Environment
Customer
Mobile
Scalability
Security
Virtualization
Reliability
Management
Serviceability
Customer
Service
Social
Communication Manager
Session Manager
System Manager
Media Server
© 2013 Avaya Inc. All rights reserved.
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19. Why Avaya Aura® Collaboration Environment?
 Enables a new class of collaboration apps tailored for
any role, task or vertical, turning discrete apps and
services into full solutions
 Provides a single developer experience: no specific
communications skills needed
 Brings rich enterprise-grade communication capabilities
into social, mobile, cloud and business applications
across UC/CC
 Applications deployed are automatically scalable,
highly available, secure
 Apps are cloud-ready – Collaboration Environment
is completely virtualized
 WebRTC SDK– (Future) Enables creation of any
enterprise-grade UC and CC WebRTC client with
multichannel features and no installation
© 2013 Avaya Inc. All rights reserved.
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20. Avaya Aura Collaboratory
TM
Avaya Aura®
Collaboration Environment
Avaya clients & PSTN access
Enterprise Corporate
Developers
USER
DEVELOPED
APPS
AVAYA CUSTOMER
EXPERIENCE
MANAGEMENT
APPLICATIONS
AVAYA UNIFIED
COMMUNICATION
APPLICATIONS
Collaboration Environment
ISV Developers
Optional
Eclipse-based
development
environment
COLLABORATION APIs
SCALABILITY
Avaya Aura®
Platform stack
SECURITY
Security
VIRTUALIZATION
Email & SMS
service support
RELIABILITY
Reliability
MANAGEMENT
SERVICEABILITY
Avaya Scopia®
video infrastructure
Systems Integrators
© 2013 Avaya Inc. All rights reserved.
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21. Avaya Aura Collaboratory
TM





Jumpstart without up-front infrastructure upgrades
Secure access a dedicated sandbox with optional
development environment
DevConnect Technical Support for environment
& CE API coverage
Offered on subscription basis via DevConnect Program
Pre-configured, ready for immediate use
The Benefits
© 2013 Avaya Inc. All rights reserved.
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22. Summarizing
Today’s Key Points
1. What Are Today’s Pressing
Business Challenges?
2. How Can CommunicationsEnabled Apps Solve Them?
3. What Kind of Platform Is Needed?
4. What is Avaya Aura®
Collaboration Environment And
Where Is It Headed?
© 2013 Avaya Inc. All rights reserved.
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23. Survey
© 2013 Avaya Inc. All rights reserved.
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24. for Joining Avaya’s
Collaboration Webinar
Email your Questions to:
CE@avaya.com
www.avaya.com
© 2013 Avaya Inc. All rights reserved.
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