2. Table on Contents
Series Series Promotions
A&E - The Glades Pg.4 TNT - Franklin & Bash Pg.24 Next Food Network Star Sweepstakes Pg.14
ABC Fam. - Switched at Birth Pg.5 TNT - Men of a Certain Age Pg.25 MTV Video Music Awards Sweepstakes Pg.38
ABC Fam. - The Lying Game Pg.6 TNT - Falling Skies Pg.26 ESPY Awards Viewing Party Sweepstakes Pg.40
ABC Fam. - Pretty Little Liars Pg.7 TNT - Leverage Pg.27 Promotional Opportunities Pg.42
ABC Fam. - The Nine Lives of Chloe King Pg.8 USA - White Collar Pg.29
ABC Fam: - The Great State of Georgia Pg.9 USA - Covert Affairs Pg.30
AMC - Breaking Bad Pg.11 USA - Royal Pains Pg.31
ANPL - Whale Wars Pg.12 USA - Burn Notice Pg.32
FOOD - The Next Food Network Star Pg.13
FX - Louie Pg.15
FX – Rescue Me Pg.16 Specials/ Movies Sports
Life - Drop Dead Diva Pg.17 ABC Fam. - Always & Forever Pg.35 Red Sox Baseball Pg.45
SYFY - Alphas Pg.18 MTV - MTV Movie Awards Pg.36 Yankees Baseball Pg.45
SYFY - Warehouse 13 Pg.19 MTV - MTV Video Music Awards Pg.37 Mets Baseball Pg.45
TNT - The Closer Pg.20 ESPN - ESPY Awards Pg.39 French Open Tennis Pg.46
TNT - Rizzoli & Isles Pg.21 Wimbledon Pg.46
TNT - Memphis Beat Pg.22 Home Run Derby Pg.47
TNT - Hawthorne Pg.23 NASCAR Pg.47
US Open Golf Pg.48
British Open Golf Pg.48
PGA Championship Pg.48
4. Programming
Original Series
The Glades
Sundays, 10:00pm – 11:00pm (Season 2)
Airs July 2011
The Glades follows Jim Longworth, an attractive, brilliant, yet hard to get along
with homicide detective from Chicago who gets shot by his captain after being
wrongfully accused of sleeping with his wife. After being exiled from the
department, Longworth relocates to the sleepy, middle of nowhere town of Palm
Glade, Florida, where the sunshine and golf are plentiful and crime is seemingly
at a minimum. Only this town outside the Florida Everglades isn’t quite as idyllic
as he thought, as he finds people keep turning up murdered. Each case pulls
Longworth off the golf course and reluctantly into his element as one of the
sharpest homicide detectives to wear a badge.
Sponsorship Available
Hartford-New Haven
HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
THE GLADES SEASON 2 3.2 1.3 1.6 2.2 0.7 2.4 2.4 1.8 0.9 2.0
THE GLADES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from The Glades on AEN (aired Sun 10p-
11p, w ks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
5. Programming
Original Series
Switched at Birth
Mondays, 9:00pm – 10:00pm (Season 1)
Airs June 6th, 2011 o August 8th, 2011
Switched at Birth, a new one-hour scripted drama, tells the story of two teenage
girls who discover they were accidentally switched as newborns in the hospital.
Bay Kennish grew up in a wealthy family with two parents and a brother, while
Daphne Vasquez, who lost her hearing at an early age due to a case of
meningitis, grew up with a single mother in a working class neighborhood.
Things come to a dramatic head when both families meet and struggle to learn
how to live together for the sake of the girls.
The first season of The Secret Life of An American Teenager did well for ABC
Family, expect similar results from Switched at Birth this summer.
Hartford
HH PERSON WOMEN ADULTS
RTG S
12-20 18-34 18-49 25-49 25-54 35-54 18-34 18-49 25-49 25-54 35-54
3.3 14.6 4.4 4.1 3.2 2.6 2.9 2.2 2.5 2.1 1.7 2.0
Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Secret Life of American Teenager on FAM (aired Mon 8p-9p, Mar09, w eeks
1,2,3), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Demos in prop. to Mar09 AVG ALL WEEKS on FAM (Mon 8p-9p).
Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
6. Programming
Original Series
The Lying Game
Mondays, 9:00pm – 10:00pm (Season 1)
Airs August 15th, 2011 – October 24th, 2011
The Lying Game, follows Emma, a kind-hearted foster kid who learns she
has an identical twin sister named Sutton. Sutton, unlike Emma, was
adopted by wealthy parents and is seemingly living an ideal life. After their
initial meeting, Sutton talks Emma into stepping into her life for a few days
while she pursues a lead on the mysterious identity of their birth mother.
After Sutton inexplicably fails to return to the girls' designated meeting
place, Emma must decide if she should come clean about her identity and
risk her own safety in the hope of uncovering her twin sister's whereabouts,
along with the truth about why they were separated in the first place.
Hartford-New Haven
HH T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64
THE LYING GAME SEASON 1 2.4 15.2 3.8 2.0 1.6 1.5 1.4 1.9 1.0 0.8 0.8 0.7
THE LYING GAME SEASON #1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired
Tues 8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
7. Programming
Original Series
Pretty Little Liars
Tuesdays, 8:00pm – 9:00pm (Season 2)
Airs June 14th 2011 – August 16th, 2011
Pretty Little Liars follows four estranged best friends who are reunited one year
after their best friend and queen bee of the group, Alison, goes missing - only to
discover they're receiving messages from an anonymous "A" who knows all
their secrets. The drama stars Lucy Hale as Aria, Troian Bellisario as Spencer,
Ashley Benson as Hanna, Shay Mitchell as Emily and Sasha Pieterse as Alison.
The series is based on Alloy Entertainment's popular young adult book series
written by Sara Shepard.
Sponsorship Available
Hartford-New Haven
HH T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64
PRETTY LITTLE LIARS SEASON 2 2.5 15.2 3.8 2.0 1.6 1.5 1.4 1.9 1.0 0.8 0.8 0.7
PRETTY LITTLE LIARS SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired Tues
8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
8. Programming
Original Series
The Nine Lives of Chloe King
Tuesdays, 9:00pm – 10:00pm (Season 1)
Airs June 14th, 2011 – August 16th, 2011
In the one-hour scripted drama The Nine Lives of Chloe King, Chloe King is
looking forward to celebrating her birthday with her friends and single mother,
just like every other year... that is until she starts developing heightened abilities
and discovers she's being pursued by a mysterious figure. Chloe soon learns
she's part of an ancient race which has been hunted by human assassins for
millennia - and that she may be their only hope for ultimate survival.
Hartford-New Haven
HH WOMEN ADULTS
RTG 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54
1.8 1.0 1.4 1.4 1.2 0.7 1.0 1.1 0.9
Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Ky le XY on FAM (aired Mon 9p-10p, Mar09, w eeks 1&2), applied to the
interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to AVG ALL WEEKS Mar09 on FAM (Mon 9p-10p).
Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
9. Programming
Original Series
The Great State of Georgia
Wednesdays, 8:30pm – 9:00pm (Season 1)
Airs June 29th, 2011 – August 31st, 2011
The Great State of Georgia, is a new multi-cam comedy series
starring Raven-Symone as Georgia, an aspiring actress with a larger
than life personality, and her science geek best friend, who try to
make headway in New York City. The Great State of Georgia will be
executive produced by Kirk J. Rudell and Jennifer Weiner (author of
the best-selling novels Good in Bed and In Her Shoes). Majandra
Delfino also stars as Jo and Loretta Devine as Aunt Honey.
Hartford-New Haven
HH TEENS WOMEN ADULTS
RTG 12-17 12-17 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54
1.4 3.4 4.5 1.2 1.4 1.3 1.4 1.9 1.9 1.6 1.7
Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Melissa & Joey on FAM (aired Tu 8p-8:30p, 8/17/10-10/26/10),
applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Oct10 Melissa & Joey on FAM (Mon 8p-8:30p).
Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (8/17/10-10/26/10; Oct10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
10. Mon Tue Wed
Switched at Pretty Little
Birth Liars
9pm-10pm 8pm-9pm
6/6-8/8 6/14-8/16
Nine Live of
Chloe King
8:30pm-9pm
6/29-8/31
The Lying Nine Live of
Game Chloe King
9pm-10pm 9pm-10pm
8/15-10/24 6/14-8/16
10.
11. Programming
Original Series
Breaking Bad
Sundays, 10:00pm – 11:00pm (Season 4)
Airs July 17th, 2011
Breaking Bad follows protagonist Walter White, a chemistry teacher who lives in
New Mexico with his wife and teenage son who has cerebral palsy. White is
diagnosed with Stage III cancer and given a prognosis of two years left to live.
With a new sense of fearlessness based on his medical prognosis, and a desire
to secure his family's financial security, White chooses to enter a dangerous
world of drugs and crime and ascends to power in this world. The series
explores how a fatal diagnosis such as White's releases a typical man from the
daily concerns and constraints of normal society and follows his transformation
from a mild family man to a kingpin of the drug trade.
Sponsorship Available
Hartford-New Haven
HH MEN ADULTS
RTG 18-49 25-49 25-54 35-54 35-64 18-34 18-49 25-49 25-54 35-54
1.3 1.1 1.4 1.7 1.9 2.1 0.7 0.9 1.3 1.4 1.4
Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo rating from Breaking Bad on AMC (aired Sun 10p-11p, May 10),
applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (May 10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
12. Programming
Original Series
Whale Wars
Fridays, 9:00pm – 10:00pm (Season 4)
Airs June 2011
The Jolly Roger flies high again as Captain Paul Watson and the Sea Shepherd
Conservation Society return to the high seas in their fight to save whales from
Japanese vessels in the icy waters of the Antarctic Ocean. Only one group
stands between a 750-ton whale-killing machine and its prey. Whale Wars
follows the Sea Shepherd Conservation Society as they seek to end Japanese
whaling once and for all. Aboard the MV Steve Irwin, this group of heroes
protects some of the greatest animals on the planet.
Hartford-New Haven
HH M18-34 M18-49 M25-49 M25-54 A18-34 A18-49 A25-49 A25-54
WHALE WARS SEASON 4 1.4 4.5 2.2 2.8 2.7 3.4 1.7 1.7 1.6
WHALE WARS SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Whale Wars
on APL (aired Fri 9p-10p, Av g all w ks, Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
13. Programming
Original Series
The Next Food Network Star
Sundays, 9:00pm – 10:00pm (Season 7)
June 5th, 2011 – August 7th, 2011
The contestants on The Next Food Network Star are competing for their ultimate
dream job: their own show on Food Network. Because of this amazing prize, the
attributes of the contestants are a little different than other chef competition
shows. These people don’t just need to know food, they also need to be
personable and work with the camera, so the Selection Committee can choose
the best person for his or her own six-episode show.
Sponsorship Available
Sweepstakes Available
Hartford-New Haven
HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
NEXT FOOD NETWORK STAR SEASON 7 3.1 3.4 2.3 2.6 2.2 2.0 2.6 4.6 2.7 2.5
THE NEXT FOOD NETWORK STAR SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from The Nex t Food Netw ork Star on
FOOD (aired Sun 9p-10p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
14. Programming
Special Sweepstakes Opportunity
Next Food Network Star Sweepstakes
Trip for (2) to Food Network Star Tour
Consumer Sweepstakes
The biggest culinary competition on TV is back! Food Network's #1 primetime
series returns for a 7th season with more star power than ever before. This
year, Giada DeLaurentiis joins host Bobby Flay in Hollywood where 15 finalists
will compete for their dream job: their own Food Network show! This sizzling
season will have special appearances made by Rachael Ray, Guy Fieri, Alton
Brown, and other Food Network Stars.
A custom sweepstakes opportunity for your client would be an amazing trip to
the Food and Wine Festival in NYC! One lucky winner receive a VIP trip for two
to including:
• Roundtrip transportation
• Hotel accommodations
• (2) tickets to the Food & Wine Festival with Meet & Greet
• Plus more
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
15. Programming
Original Series
Louie
Thursdays, 10:30pm – 11:00pm (Season 2)
Airs June 23rd, 2011
Louie is a comedy filtered through the observational humor of Louis C.K. Each
episode puts a spotlight on Louis' hectic life as a successful stand-up comedian
and newly single father raising his two daughters. The single-camera comedy is
a mix of Louis C.K.'s stand-up comedy and scripted short films. Louis C.K.
serves as executive producer, writer and director.
Hartford-New Haven
HH M18-34 M18-49 M25-49 M25-54 A18-34 A18-49 A25-49 A25-54
LOUIE SEASON 2 1.2 2.5 1.4 1.8 1.5 1.5 0.8 1.1 0.9
LOUIE SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Louie on FX
(airedTues 11p-1130p: Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
16. Programming
Original Series
Rescue Me
Tuesdays, 10:00pm – 11:00pm (Season 7/Final)
July 12th, 2011 – September 6th, 2011
Rescue Me is a drama about the inner workings of 62 Truck of the New York
Fire Department and the men that comprise its firehouse. It can, at times, be a
dark look at what kind of person it takes to forgo his own personal well-being
and run into a burning building while others are running out. It also looks into the
fraternal relationship that each shares with one another because few can
understand what it’s like to stare death in the eyes and not blink. It’s these
relationships that begin to define them. The final two seasons will deal with
Tommy Gavin's (Denis Leary) recognition of how deeply he is in need of rescue
and how time is running out on his last chances for redemption.
Hartford-New Haven
HH M18-34 M18-49 M25-49 M25-54 M35-64 A18-34 A18-49 A25-49 A25-54 A35-64
RESCUE ME SEASON 7 1.8 2.3 1.4 1.8 1.7 0.8 1.3 0.8 1.1 1.1 0.9
RESCUE ME SEASON #7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Rescue Me on FX (aired Tues 10p-11p, 6/29/10-
8/31/10), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/29/10-8/31/10; Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
17. Programming
Original Series
Drop Dead Diva
Sundays, 9:00pm – 10:00pm (Season 3)
Airs June 2011
The compelling and hilarious Lifetime Original Series Drop Dead Diva returns
for Season 3! Watch as Jane, the former model-in-training, continues to
navigate her new life in the body of a brilliant, thoughtful and plus-size attorney.
The year ahead brings more challenging cases and riveting romances to the
comedic drama series as Jane learns to balance her beauty queen ways with
her brilliant new mind.
Sponsorship Available
Hartford-New Haven
HH A18-34 A18-49 A25-49 A25-54 W18-34 W18-49 W25-49 W25-54 W35-54
DROP DEAD DIVA SEASON 3 3.9 0.3 0.6 0.7 1.2 0.7 1.1 1.4 2.4 2.9
DROP DEAD DIVA SEASON #3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Drop Dead Div a on LIF (aired Sun 9p-
10p, Wks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
18. Programming
Original Series
Alphas
Mondays, 10:00pm – 11:00pm (Season 1)
July 11th, 2011
Alphas follows a team of ordinary citizens whose brain anomalies imbue them with
extraordinary mental and physical abilities. Taking the law into their own hands, the unlikely
team, led by Dr. Leigh Rosen (Emmy Award-winner and Oscar nominee David Strathairn)
investigates cases that suggest other Alpha activity to uncover what the CIA, FBI and
Pentagon have not been able, or willing, to solve. These gifted individuals must balance
their quirky personalities and disparate backgrounds with their not always visible powers as
they work to solve crimes, stop the ticking time bomb and catch the enemy.
Being Human did well for Syfy in it’s first season, expect similar results with Alphas this
summer.
Hartford
HH WOMEN MEN ADULTS
RTG 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54
1.3 0.9 0.7 0.9 1.1 0.3 0.9 1.0 0.8 0.6 0.8 0.9 0.9
RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford-New Hav en C-DMA Liv e+7, Being Human/Mon 9-10p, Feb'11 av g all w eeks, adjusted to the full DMA
univ erse. Ex trapolated by Strata Marketing.
Source: Nielsen Media Research, Hartford-New Hav en CDMA Liv e+7 Interconnect Equiv alent Ratings (Feb11). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
19. Programming
Original Series
Warehouse 13
Mondays, 9:00pm – 10:00pm (Season 3)
Airs July 11th, 2011
After saving the life of the president, two Secret Service agents find themselves
abruptly transferred to Warehouse 13, a massive, top secret storage facility in
windswept South Dakota that houses every strange artifact, mysterious relic,
fantastical object and supernatural souvenir ever collected by the U.S.
government. The warehouse’s caretaker, Artie, charges Pete and Myka with
chasing down reports of paranormal activity in search of new objects for the
warehouse as well as helping to control the warehouse.
Hartford-New Haven
HH M18-34 M18-49 M25-49 M25-54 M35-64 A18-34 A18-49 A25-49 A25-54 A35-64
WAREHOUSE 13 SEASON 3 1.5 0.6 1.2 1.3 1.2 1.7 0.5 0.7 0.7 0.7 1.0
WAREHOUSE 13 SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Warehouse 13 on SYFY (aired Tues 9p-10p, 7/6/10-
12/7/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Warehouse 13 on SYFY (Tues 9p-10p).
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
20. Programming
Original Series
The Closer
Tuesdays, 9:00pm – 10:00pm (Season 7/Final)
Airs July 11th, 2011 – September 12th, 2011
Kyra Sedgwick returns to her unforgettable role as Deputy Police Chief Brenda
Johnson who runs the Priority Homicide Division of the LAPD with an
unorthodox style. She is a top-notch investigator with unparalleled interrogation
skills and a track record for closing nearly every case with a suspect’s
confession. On the home front, she’s not quite as adept at handling her personal
relationships. This acclaimed series also features a strong cast that has
garnered three Screen Actors Guild Award® ensemble nominations. Sponsorship Available
Hartford-New Haven
HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64
THE CLOSER SEASON 7 6.0 0.5 1.7 2.2 3.0 5.9 0.5 1.4 1.7 2.5 4.7
THE CLOSER SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from The Closer on TNT (aired Mon 9p-10p, 7/12/10-9/13/10), applied to the interconnect
cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 The Closer on TNT (Mon 9p-10p).
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (7/12/10-9/13/10; Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
21. Programming
Original Series
Rizzoli & Isles
Mondays, 10:00pm – 11:00pm (Season 2)
Airs July 11th, 2011 – September 12th, 2011
This character-driven crime series centers on police detective Jane Rizzoli, a
Boston detective played by Law & Order’s Angie Harmon. She works alongside
medical examiner Maura Isles, played by NCIS’s Sasha Alexander. These two
strong, smart and relatable women bring their unique skills and take the viewer
for a thrilling ride as they solve a new crime each week. This show is based on
the popular mystery novels by Tess Gerritsen.
Sponsorship Available
Hartford-New Haven
HH W18-49 W25-49 W25-54 W35-64 A18-49 A25-49 A25-54 A35-64
RIZZOLI & ISLES SEASON 2 6.7 3.7 4.6 5.2 12.6 3.0 3.8 5.3 10.6
RIZZOLI & ISLES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Mon 10p-
11p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
22. Programming
Original Series
Memphis Beat
Tuesdays, 9:00pm – 10:00pm (Season 2)
Airs June 14th, 2011 – August 16th, 2011
In Memphis Beat, Jason Lee plays Dwight Hendricks, a Memphis police officer
who lives with his mother. His intimate connection with the city and its people
sets him apart from his fellow officers. In this lighter, offbeat drama, Dwight
Hendricks plays ―the keeper of Memphis‖. He is a true southern gentleman and
a police detective who is protective of his fellow citizens, reverential of the city’s
history and deeply-rooted in its blues music scene.
Hartford-New Haven
HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
MEMPHIS BEAT SEASON 2 3.2 0.4 1.3 1.6 0.4 1.6 2.1 0.4 1.1 1.1
MEMPHIS BEAT SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Season 1 of Memphis Beat on TNT
(aired Tues 10p-11p, 6/22/10-8/24/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in Prop. to Jul10 Memphis
Beat on TNT (Tues 10p-11p)
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
23. Programming
Original Series
HawthoRNe
Tuesdays, 10:00pm – 11:00pm (Season 3)
June 14th, 2011 – August 16th, 2011
HawthoRNe stars Jada Pinkett Smith as the strong but caring Director of
Nursing, Nancy Hawthorne, who always puts the pain of others first. In this third
season, Nancy must challenge hospital administrators, heartless doctors,
apathetic colleagues and a system that sometimes forgets it's there to serve the
sick, all while knowing she’s fighting a battle she often won't win. Recently
widowed and the mother of a smart, willful teenager, Nancy juggles her career
with her equally important role as a single parent.
.
Hartford-New Haven
HH Women Adults
RTG 18-49 25-49 25-54 35-64 18-49 25-49 25-54 35-64
HAWTHORNE SEASON 3 2.7 1.2 1.5 1.7 3.0 0.7 0.9 1.1 2.1
Hawthorne Season 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Haw thorne on TNT (aired Tues 9p-10p, 6/22/10-8/24/10), applied to the
interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Haw thorne on TNT (Tues 9p-10p)
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
24. Programming
Original Series
Franklin & Bash
Wednesdays, 9:00pm – 10:00pm (Season 1)
Airs June 1st, 2011 – August 3rd, 2011
In Franklin & Bash, two young, fly-by-the-seat-of-their-pants street lawyers
cause a seismic culture clash when they join a legendary, button-down law firm.
Breckin Meyer is Jared Franklin, who loves sticking it to authority every chance
he gets, while Mark-Paul Gosselaar plays Peter Bash, who has a knack for
connecting with jury and judge.
Hartford-New Haven
HH A18-49 A25-49 A25-54 A35-64 W18-49 W25-49 W25-54 W35-64
Franklin & Bash Season 1 6.8 1.7 2.1 3.0 5.9 2.0 2.6 2.9 7.0
Franklin & Bash Season 1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Monday
10PM-11PM, Jul10 3 w eek av erage), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
25. Programming
Original Series
Men of a Certain Age
Wednesdays, 10:00pm – 11:00pm (Season 2b)
Airs June 1st, 2011 – July 6th, 2011
TNT’s critically-acclaimed, viewer-favorite Men of a Certain Age returns with its honest
portrayal of being a middle aged man in today’s world. The award-winning cast of Ray
Romano, Andre Braugher and Scott Bakula have never been better as three lifelong
friends navigating through the complexities of their very different mid-lives. This wry and
realistic depiction of ordinary men and their friendships provides a poignant, often funny,
peek at what happens when you get a certain age and start living your life.
Sponsorship Available
Hartford-New Haven
HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
MEN OF A CERTAIN AGE SEASON 2b 2.4 1.6 1.7 1.8 1.3 1.6 1.9 1.9 1.9 1.8
Audience Rationale: Interconnect DMA
MEN OF A CERTAIN AGE SEASON 2b Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Season 2a of Men of a Certain Age on TNT (aired
Mon 10p-11p, 12/6/10-1/10/11), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Feb10 Men of a Certain Age on TNT (Mon 10p-11p).
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (12/6/10-1/10/11; Feb10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
26. Programming
Original Series
Falling Skies
Sundays, 10:00pm – 11:00pm (Season 1)(Premiere 2-Hour 9pm-11pm
Airs June 19th, 2011 – August 21st, 2011 (6/26, starts regular 10p-11p)
From executive producer Steven Spielberg, Falling Skies stars Noah Wyle as a
former college professor who becomes the leader of a group of soldiers and
civilians struggling against an occupying alien force. Moon Bloodgood co-stars
as Anne Glass, a therapist who works with the surviving children to help them
cope with the traumatic situation. The series also stars Drew Roy as Hal and
Maxim Knight as Matt, Tom's two sons; and Seychelle Gabriel as Lourdes, an
orphaned teenager who helps run the group's commissary. Sponsorship Available
Hartford-New Haven
Source: Nielsen Media Research
Hartford-New Haven CDMA Live+7
HH WOMEN ADULTS MEN Interconnect Equivalent Ratings
RTG 18-49 25-54 35-64 18-49 25-54 35-64 18-49 25-54 35-64 (Feb’10). Extrapolated by Strata
Marketing.
3.8 1.8 1.8 3.8 1.4 1.5 2.8 1.1 1.1 1.7
RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford C-DMA Liv e+7, Lev erage/Wed 10-11p, Feb'10 2 w eek av g, adjusted to the full DMA
univ erse.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
27. Programming
Original Series
Leverage
Sundays, 9:00pm – 10:00pm
June 26th, 2011 – August 28th, 2011
Leverage stars Timothy Hutton as Nate Ford, a former insurance investigator,
who puts together a team of thieves, hackers and grifters that act as modern-
day Robin Hoods. They steal from the rich and give to the poor, to help balance
the crooks in high power positions – taking revenge against those who use
power and wealth to victimize others. They emerge from the jobs realizing they
are far better working together than apart. Once they discover they can trust
each other, the group targets their cons toward the richest, the greediest and
the most unjust.
Hartford-New Haven
HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64
LEVERAGE SEASON 4 2.6 3.1 2.4 1.3 1.3 1.8 1.8 1.6 1.2 1.1 1.9
LEVERAGE SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Lev erage on TNT (aired Sun 9p-10p, Wks
2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ 7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
28. Mon Tue Wed Thur Fri Sa Su
The Closer Memphis Franklin & Leverage
9pm-10pm Beat Bash 9pm-10pm
7/11-9/12 9pm-10pm 9pm-10pm 6/26-8/28
6/14-8/16 6/1-8/3
Rizzoli & Hawthorne Men of a Falling Skies
Isles 10pm-11pm Certain Age 10pm-11pm
10pm-11pm 6/14-8/16 10pm-11pm 6/19-8/21
7/11-9/12 6/1-7/6
28.
29. Programming
Original Series
White Collar
Tuesdays, 9:00pm – 10:00pm (Season 3)
Airs June 7th, 2011 – August 9th, 2011
White Collar is about the unlikely partnership of a con artist and an FBI agent
who have been playing cat and mouse for years. Neal Caffrey (Bomer), an
incredibly charming criminal mastermind, is finally caught by his nemesis, G-
Man extraordinaire Peter Burke (DeKay). When Neal escapes from a maximum-
security prison to find his long-lost love, Peter nabs him once again. Rather than
returning to jail for his daring getaway, Neal suggests an alternate plan: he'll
provide his cunning criminal expertise to assist the Feds in catching other
notorious and elusive criminals. Initially wary, Peter quickly finds that Neal
provides insight and intuition that cannot be found on the right side of the law.
Hartford-New Haven
HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64
WHITE COLLAR SEASON 3 4.6 2.7 2.6 2.3 2.3 5.2 3.0 2.3 1.6 1.7 3.5
WHITE COLLAR SEASON 3 Audience Rationale: Interconnect DMA equivalent ratings are based on the average CDMA HH and Demo ratings from White Collar
on USA (aired Tues 9p-10p, Wks,2,3,4, Jul10), applied to the interconnect coverage area and adjusted to the full Hartford/New Haven DMA universe.
Source: Nielsen Media Research, Hartford/New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
30. Programming
Original Series
Covert Affairs
Tuesdays, 10:00pm – 11:00pm (Season 2)
Airs June 7th, 2011 – August 9th, 2011
Covert Affairs centers on a young CIA trainee, Annie Walker (Piper Perabo),
who is mysteriously summoned to headquarters for duty as a field operative.
While Annie believes she's been promoted for her exceptional linguistic skills,
there may be something or someone from her past that her CIA bosses are
really after. Christopher Gorham plays Auggie Anderson, a CIA military
intelligence agent who was blinded while on assignment and is Annie's guide in
this world of bureaucracy, excitement and intrigue.
Hartford-New Haven
HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
COVERT AFFAIRS Season 2 4.9 1.9 1.9 2.2 1.4 1.9 1.6 2.4 1.9 2.8
COVERT AFFAIRS Season 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Cov ert Affairs on USA
(aired Tue 10:00p-11:00p, July 10-3w k av g), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Haven CDMA Live+7 Interconnect Equivalent Ratings (July10). Extrapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
31. Programming
Original Series
Royal Pains
Wednesdays, 9:00pm – 10:00pm (Season 3)
Airs June 29th, 2011 – September 14th, 2011
Hank Lawson is a young doctor on the fast track to success, until he is blamed
for the death of a hospital trustee. With the encouragement of his younger
brother Evan, Hank reluctantly agrees to become a ―Concierge Doctor‖ to the
rich and famous who summer in the Hamptons. But will he be able to treat his
high-flying clients while still managing to keep his own two feet on the ground?
Hartford-New Haven
HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54
ROYAL PAINS SEASON 3 5.5 2.0 2.4 3.7 0.9 1.4 2.8 3.0 3.4 4.7
ROYAL PAINS SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Roy al Pains on USA (aired Thurs 10p-
11p, w ks 1,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.
Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing
homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts
by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen
Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a
rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates
may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of
homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-
insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-
insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
Notas del editor
About a Cop from Chicago, wrongfully accused of sleeping with the Captain’s wife who then get exiled from the Chicago PD. Relocates to Florida, to what he thinks is dull but it is everything but…
New Series – drama – about 2 girls who discover they were switched at birth and lived opposite lives. 1 with wealthy family and 1 with Single mother in working class neighborhood. When both families meet, everyone struggles to live together for the sake of the girls
New Series – drama – about a foster child (Emma) who finds out she has a twin sister (Sutton) who was adopted by wealthy parents. Sutton talks Emma into taking her place for a little bit while Sutton find their birth mother. Sutton doesn’t return and Emma must decide to come clean or find her sister by herself.
- about a group of girls who’s friend dissappears. They start getting messages from someone who knows how. Show centers around the group, this person and the mystery of it all. - The series won a 2010 Teen Choice
New Series – drama - about a young girl, who begins to develop special abilities as a teenager. She then learns she is part of a magical race that is being hunted by ancient assassins.
popular reality competition, where contestants compete to prove why they should be the next Food Network Star. Hosted by Bobby Flay.The grand prize is their own show on the network!, This is a great spot for restaurants and clients in the food industry to advertise during.In the past, special appearances by Guy Fieri, Althon Brown, Rachael Ray.
Final Season – about NYC fire department. Last season and this season are completely wrapped around Dennis Leary’s life inside and outside of the department. How he needs “rescue”. There will be some September 11th material in the storyline.
Targeted towards women, this show is about a beautiful, powerful, narrow minded woman named Jane who suddenly dies and comes back to life in a plus sized body. Jane discovers what life is like in her new bodyThis program continues to increase it’s ratings and is set to air the new season this summer.13 episode season
Final Season – but will be drawn out. This Summer, Fall/Q1 then Summer 2012. Lead in to Rizzoli and Isles.
Boston based show. Follows Boston detective and medical examiner as they solve crimes. Good for The Closer demo, and follows the Closer.
Bluesy, cool show. Memphis police office who loves Blues music. Big storyline is how he loves the blues and loves his city. Has a passion for the town he protects. Definite TNT drama.
New Show - Franklin & Bash – new up-and-coming lawyers use their young ways to get the job done. A little different because there is a little comedy in this show. Different from other TNT dramas.
New Show – executive producer Steven Spielberg – Aliens attack. Show follows rebels against the Aliens. Stars Noah Wyle, from ER as the head of the rebels against the Aliens.