ADWAYS Session 2. Southeast Asia mobile market insight&new market channels
Final CTR Presentation
1. Carolina Tiger Rescue
Group 1: Danny Abrams, Jimmy Bitter, Alex Fulton, Sofia Milan, Emily
Petrucha, Taylor Robinette, Shand Thomas, and Avery Young
14. Budget
● Owned Media: $4,525
o Tiger Cam
§ 5 GoPro Camera: $2,000
§ streaming services: $199/monthly
o Text Alerts: $125
§ special events
● Paid Media: $5,475
o Google AdWords: $3,650/year
o Facebook Ads: $1,825
● Earned Media: $0
o Likes, Shares, Word of Mouth
o Local News
$10,000
15. Measurement
● Donation comparison -
before, during, and
after campaign
● Click Through Rate
● Sentiment
● Email sign-ups on the
live cam website
● Text alert sign-ups on
the live cam site