Ovum Survey Results: Media Execs See Bright Future in Personalized Media
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The document summarizes the results of a survey of 200 media executives about the future of content consumption. The survey found that most executives believe the future will be driven by highly personalized media experiences across multiple platforms. They also believe new media platforms will drive more television viewing rather than replacing it. Most see growth coming from increased audiences and addressing this growth will require providing simultaneous experiences across platforms and leveraging all available assets.
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Ovum Survey Results: Media Execs See Bright Future in Personalized Media
- 1. oducers media pr m e r s : Modern ow t h at co n s u kn We asked 200 media executives where they see the industry going Until now, viewing options have been limited by mass media formats then: now: Today, individual viewers can craft Personal Viewing Experiences across multiple platforms percent of media executives say the future of content will be highly personalized. New media actually makes TV viewership Grow Contrary to the common perception that new media cannibalizes TV audiences... mobile Online of media executives believe that new platforms actually drive more TV viewing. More viewers are consuming more media than ever see growth being driven by increased audiences. how can Media producers keep up with increased demand? by providing simultaneous, integrated experiences across more platforms than ever... by leveraging their full array of assets... of their archives say that asset-based are now workflows will inaccessible and enable new business under-utilized models going forward And by putting the cloud to work Over of survey respondents are currently exploring deployment of cloud-enablement technologies. It’s your choice. Personalization is the ultimate viewing adventure Get the “ Making Media Personal ” survey report to learn more www.avid.com/ovumreport Survey conducted by ovum research. PLEASE CONTACT PR@OVUM.COM FOR FURTHER DETAILS OF THE STUDY. © 2012 Avid Technology, Inc. All rights reserved. Avid and the Avid logo are registered trademarks of Avid Technology, Inc. All other trademarks contained herein are the property of their respective companies.