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1. A
PROJECT REPROT
ON
NESTLE
Submitted By
Mr. Avinash Labade
Mr. Dayanand Shelke
Guided By
Prof.
UNIVERSITY OF PUNE
In the academic year 2015-2016
Sanjivani Rural Education Society’s
College of Engineering,
Department of MBA,
Kopargaon - 423603.

2. Sanjivani Rural Education Society’s
College of Engineering,
Department of MBA, Kopargaon 423603.
Certificate
This is to certify that the project report entitled “Nestle Ltd”, which is being
submitted towards the partial fulfillment of Master in Business Administration
(M.B.A.), University of Pune, during the academic year 2015-16. This is the result
of the original work and contribution by Mr. Avinash Labade and Mr.Dayanand
Shelke The work embodied in this project report has not formed earlier for the basis
of the award of any degree or compatible certificate or similar title of this for any
other diploma/examining body or university to the best of my knowledge and belief.
Prof. Mital Bhayani
[Internal Guide]
Prof. B. M. Londhe
[Head of Department]
[External Examiner]

3. DECLARATION
We undersigned hereby declares that, the project report titled “Nestle” is executed as per
the course requirement of two year full time MBA program of University of Pune. This report
has not submitted by any other person to any other University or Institution for a degree or
diploma course. This is our own and original work.
Place: Kopargaon Mr.Avinash Labade
Mr.Dayanand Shelke
Date: / /2015 (M.B.A.)

4. ACKNOWLEDGMENT
Firstly, we would like to thank Nestle LTD, for giving us Opportunity to take an immense knowledge
from the company. Excellence in endeavor means making a special effort to do more & in these efforts.
We like to express our deep sense of gratitude to our project guide Prof. For his guidance and
co-operation in our project.
We also thankful to all the staff member of All Department that has to provide us valuable guidance,
which is helpful to fulfillment our Project Report. We are also thankful to our friends who directly or
indirectly helped us a lot.
Mr.Avinash Labade
Mr. Dayanand Shlke
(MBA1st
Year)

5. INDEX
Chapter
No.
Chapter Name Page No.
1 Introduction
2 Objective of Study
3 Enterprise History and Background
3.1 establishment and original promoter’s
3.2 vision, mission& values of company
3.3members of company
3.4 CSR
3.5 mergers and acquisition
4 Organization Structure
4.1 organization structure
4.2 geographical foot prints
4.3 company head quarter
4.4 manufacturing & service location
4.5 certification of company

6. 5 Market
5.1 major customer & customer segment
5.2 product , product line & major brands
5.3 market share
5.4 advertising agency
5.5 punch line and slogan of company
6 Financial data
6.1 revenue of company
6.2 profitability
6.3 market capitalization
6.4 auditors
6.5 listing status of company
6.6 script code of company
6.7 global listing on international stock market
6.8 share value and share holding pattern
7 Finding
8 Conclusion
9 Bibliography

7. Chapter 1
Introduction

8. Introduction
In the subject, Enterprise Analysis and Desk Research Mr. Avinash Labade and
Mr.Dayanand Shelke have done research on the company named Nestle Ltd. In this research
we collect information about how Nestle provide his services into the market and which type of
schemes they offer to their customers to increase customer’s satisfaction as well as to gain loyal
customers
In this research we mention who are the board of director’s structure of company. With
the help of this information we clearly understand organizational structure of Nestle. Another
part included in research is competitors of Nestle and where is their head quarter to control
company’s branches. As well as we mention on which stock market company is registered and
what is the rank of company into Food market.
In market area of company we mention which the major customers of the company and
which type of major scheme company offers to control the market or competitor. In financial
condition we mention what is the total revenue of company as well as total assets of company. In
that we collect information about face value of company’s share and PE ratio of company share
and also we collected information about company’s profit. At last we mention corporate
governance as well as award the company

9. Chapter 2
Objective

10. There are the following objectives of our project
1. To get the knowledge of basic aspect of an enterprise.
2. To analyses an enterprise with respect to set of basic parameters learns in this subject.
3. To analyses Nestle Ltd. in details.

11.  Founder of the company
HENRI NESTLÉ
Born :
4November1884
Kashi Ka Bas, near Sikar Raj, India
Died :
11 February 1942 (aged 57)
Wardha
Occupation:
Social worker, political leader,
freedom fighter, industrialist,
founder Nestle Group (estb. 1926)
Religion : Hindu
Spouse(s) : Janaki Devi Nestle
Children :
Kamlabai, Kamalnayan, Uma,
Ramkrishna, Madalsa
Parents : Kaniram and Birdiba

12. Chapter 3
Enterprise History and Background

13. 3.1 History and Background
Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri
Nestlé and is today the world's biggestfood and beveragecompany. Sales at the
end of 2004 wereCHF 87 bn, with a net profitof CHF 6.7 bn. We employ around
247,000 peopleand havefactories or operations in almost every country in the
world.
The Company's strategy is guided by several fundamental principles. Nestlé's
existing products grow through innovation and renovation while maintaining a
balance in geographic activities and product lines. Long-term potential is never
sacrificed for short-term performance. The Company's priority is to bring the best
and most relevant products to people, wherever they are, whatever their needs,
throughout their lives.
BACKGROUND

14. Nestle was promoted by Nestle Alimentana, Switzerland, a wholly owned
subsidiary of Nestle Holdings Ltd., Nassau, Bahama Islands. Nestle is one of the
oldest food MNC operating in India, with a presence of over a century. For a long
time, Nestle India’s operations were restricted to importing and trading of
condensed milk and infant food. Over the years, the Company expanded its
product range with new products in instant coffee, noodles, sauces, pickles,
culinary aids, chocolates and confectionery, dairy products and mineral water.
Nestle was incorporated as a limited company in 1959. In 1978, the Company
issued shares to the Indian public to reduce its foreign holdings to 40%. Its name
was changed from Foods Specialties Ltd. to the current name in 1981.The parent
held 51% stake in the company as at 2000 end. It has FIPB approval to hike stake
by 10% and has been gradually acquiring shares from the open market. Parent
stake in the company as at 2001 end stood at 53.8%. The parent plans to continue
hiking stake through open market purchases.
Nestle India Ltd, 51% subsidiary of Nestle SA, is among the leading branded food
player in the country. It has a broad based presence in the foods sector with leading
market shares in instant coffee, infant foods, milk products and noodles. It has also
strengthened its presence in chocolates, confectioneries and other semi processed
food products during the last few years. The company has launched Dairy Products
like UHT Milk, Butter and Curd and also ventured into the mineral water segment
in 2001. Nestle’s leading brands include Cerelac, Nestum, Nescafe, Maggie,
Kitkat, Munch and Pure Life.

15. 3.2 Vision and mission of Company:
MissionStatement:
"Nestlé is the largest food company in the world. But, more important to them is to be the
world's leading food company”.
At Nestlé, we believe that research can help us make better food so that people live a better life.
Good Food is the primary source of Good Health throughout life. We strive to bring consumers
foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In
addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients
of taste and pleasure.
Vision statement:
“Nestlé aim is to meet the various needs of the consumer every day by marketing and selling food
of a consistently high quality. The confidences that consumers have in our brands is a result of
our company’s many years of knowledge in marketing, research and development, as well as
continuity – consumers relate to this and feel they can trust our products”.
In particular, we envision to;
• Lead a dynamic, motivated and professional workforce – proud of our heritage and positive
about the future.
• Meet the nutrition needs of consumers of all ages – from infancy to old age, from nutrition to
pleasure, through an innovative portfolio of branded food and beverage products of the highest
quality.
• Deliver shareholder value through profitable long term growth, while continuing to play a
significant and responsible role in the social, economic, and environmental sectors of India.

16. Goals of Nestle:
The main goals as described by Nestle are as follows:
“Good Food, Good Life, the key to health, nutrition and wellness. With over 140 years of experience and
expertise, we take great pride in bringing you the best products because happy, healthy consumers are
important to us. We develop our products keeping your preferences, tastes and needs in mind. We
understand that you, along with millions of other consumers, know that you can trust our products to
deliver purity, quality, convenience and nutrition. Our products are carefully aligned to Indian tastes and
needs. We're always trying hard to develop new products and improve existing ones, and serve our
consumers better. That's why through constant renovation and innovation we're always testing or
launching value added products and making them available in sizes that will suit every requirement. So
explore the world of health with Nestlé products, and find out what suits your family's needs”
Objectives of Nestle:
“Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s
objective is to be the world’s largest and best branded food manufacturer while insuring that
nestle name is synonymous with the products of the highest quality”.
Philosophy of Nestle:
Nestlé‘s philosophy is summed up in four words:
Good Food, Good Life.
In their quest to become the world's leading health, nutrition and wellness company, they
do everything they can to help people live more fulfilling lives.
Good Food, Good Life
Henri Nestlé chose his own coat of arms to represent the company's philosophy:
a bird's nest, with a mother feeding her young.
The image represents Nestlé core values: care, family values, nutrition, healthy growth, safety
and comfort. It is a guarantee of quality and a commitment to responsibilities as a food
company and experts in nutrition.
Over the years Nestlé has reaffirmed its commitment to wellness, helping consumers to live
longer, healthier, and more productive lives, no matter their age, gender or socioeconomic status.

17. Good Ingredients
Three vital ingredients lie at the heart of Nestlé and come together in their brands: Their people,
their research and development, and their commitment to quality.
The 250,000 dedicated people who make up the Nestlé family are their source of strength and
energy. Realizing this, Nestlé offer them constant professional development, and feel their
cultural diversity is one of greatest assets.
 3.3 Chairman of company

18. 3.4 CSR (corporate social responsibility)
Nestle believes that every single company, no matter where in the world it operates, ought to be
fully integrated into the local social, cultural & economic life. Company must be good corporate
citizens, and give back to the societies to which it belongs.
There are two ways of fulfilling the responsibility and practicing corporate Social Responsibility:
1- Through social investments: giving to charities, leading and supporting cultural or
welfare initiatives.
2- Through the realization that businesses create social and environmental impacts, both
positive & negative, through the daily operations of their value chain.
The operations of Nestle throughout the world are committed to making full use of the above
tools. Thus Nestlé people everywhere are involved in the many programs and projects we have
designed to strengthen local communities and nations.
Nestle is heavily involved in projects relating to its areas of expertise, such as nutrition,
education & research, health projects, and agricultural assistance. In times of crisis Nestle is
amongst the first on the scene to help with humanitarian relief aid and food donations.
To help culture & society flourish, Nestle does its best to encourage a host of other activities:
they support charities, education and training initiatives, art and cultural events, sport events and
HIV/AIDS prevention. Following are the major contributions of Nestle in being social
responsible:
3.5 Mergers and acquisition

19. Chapter 4
Organization Structure

20. 4.1 Organization structure
4.2 Geographicalfootprints
Name Designation
This is not true chairman
NA director
NA Chairman
NA Director
NA Director
NA Chief Financial Officer
NA Executive director
NA Secretary
NA Independent Director

21. 4.3 Company head quarter –
 HEADQUARTER IN SWITZERLAND
 Corporate Office
 Nestle’s Switzerlanad Ltd.
Rue Entre-deux-Villes 10 1814 La Tour-De-Peilz
Switzerlanad
 Tel.+41 12 42 38 93 00
 Fax.+41 12 42 38 93 99
 Cunsumer Service
 Tel.+41 21 92 45 43 8

22.  HEADQUARTER IN INDIA
Corporate Office
 Nestle’s India Ltd.
Nestle’s House, jacaranda Marg
M Block, DLF City Phase ||
National Highway 8 Gurgaon
122 002-5
India
 Tel.+91 12 42 38 93 00
 Fax.+91 12 42 38 93 99
 Cunsumer Service
 Tel.+91 124 412 12 12

23. 4.4Manufacturing and service locationin world wide
Bangladesh
China
Hong Kong
India
Indonesia
Iran
Israel
Japan
Jordan
Kazakhstan
Kuwait
Lebanon
Malaysia Pakistan
Philippines
Republic of Korea
Saudi Arabia
Singapore
Sri Lanka
Syria
Taiwan
Thailand
United Arab Emirates
Uzbekistan
Vietnam

24. 4.5 Certificationof company

25. Chapter 5
MARKET

26. MARKET
5.1 Majorcustomerand customersegments

27. 5.2 product, product line and major customer
Baby Foods
The production of infant food goes right back to the origins of the Nestlé
Company. Henri Nestlé's 'Farine Lactée' was the first product to bear the Nestlé
name.
In 1867 a physician persuaded Henri Nestlé to give his product to an infant who
was very ill — he had been born prematurely and was refusing his mother's milk
and all other types of nourishment. Nestlé's new food worked, and the boy
survived. From the very beginning, Nestlé's product was never intended as a
competitor for mother's milk. In 1869, he wrote: "During the first months, the
mother's milk will always be the most natural nutrient, and every mother able to
do so should herself suckle her children."
The factors that made baby foods success in the early days of the Nestlé company
— quality and superior nutritional value — are still as valid today for the wide
range of infant formula, cereals and baby food made by Nestlé. The World Health
Organization (WHO) recognizes that there is a legitimate market for infant
formula, when a mother cannot or chooses not to breast feed her child. Nestlé
markets infant formula according to the principles and aims of the WHO
International Code of Marketing Breast Milk Substitutes, and seeks dialogue and

28. cooperation with the international health community and in particular with the
WHO and UNICEF, to identify problems and their solution. Nestlé's expertise as
the world's leading infant food manufacturer, gained over more than 125 years, is
put at the disposal of health authorities, the medical profession and mothers and
children everywhere.
Chocolate & Confectionery
The story of chocolate began in the New World with the Mayans, who drank a
dark brew called cacahuaquchtl. Later, the Aztecs consumed chacahoua and used
the cocoa bean for currency. In 1523, they offered cocoa beans to Cortez, who
introduced chocolate to the Old World, where it swiftly became a favorite food
among the rich and noble of Europe. Nestle forayed into chocolates &
confectionery in 1990 and has cornered a fourth share of the chocolate market in
the country.. It has expanded its products range to all segments of the market The
Kitkat brand is the largest selling chocolate brand in the world. Other brands
include Milky Bar, Marbles, Crunch, Nestle Rich Dark, Bar-One, Munch etc. The
sugar confectionery portfolio consists of Polo, Soothers, Frootos and Milkybar
Eclairs. All sugar confectionery products are sold under the umbrella brand
Allen's. Nestle has also markets some of its imported brands like Quality Street,
Lions and After Eight. New launches such as Nestle Choco Stick and Milky Bar
Choo at attractive price points to woo new consumers. Chocolate confectionery
sales registered a strong 21.5% yoy growth in 2001 aided by good volume growth
in Munch, Kitkat and Classic sales. Nestle relaunched Bar-One during the year.

29. From the beginning, turning raw, bitter cocoa beans into what one 17th century
writer called "the only true food of the gods" has been a fine art, a delicate
mixture of alchemy and science.
Ice Cream
There are many myths and stories as to the invention of ice cream: was it Marco
Polo who broughtit back fromChina (along with pasta)? Probably not, considering
he most likely never visited China.
The story of its popularity is however connected with the invention of technology
to make it on an industrial scale, and to keep it cold once made. Before
refrigeration techniques, food was frozen with the aid of ice, mixed with salt,
which was either stored in ice houses or shipped from cold countries. But then at
the end of the 19th century, both making and freezing it became easier, and
together with the invention of the ice cream cone, made the product boom.
Today, the United States is the absolute leader in terms of volume consumed, but
the highest per head consumers are in New Zealand. Flavors you'd never have
thought of and yet they're commercially available:

30.  Sorbets - Smoked Salmon, Tomato, Cucumber
 Ice Creams - Garlic, Avocado, Sweet corn.
The ice cream cone is the most environmentally friendly form of packaging. A
Syrian from Damascus, Ernest E Hamwi is credited with its invention. Apparently,
during the 1904 St Louis World's Fair, his waffle booth was next to an ice cream
vendor who ran short of dishes. Hamwi rolled a waffle to contain ice cream and
the cone was born.
Prepared Foods
Convenience foods — packaged soups, frozen meals, prepared sauces and
flavorings —date back more than a century. With the Industrial Revolution came
factory jobs for women and less time to prepare meals.
The problem was so widespread that it became the object of intense study in
1882 by the Swiss Public Welfare Society, which offered a series of
recommendations, including an increase in the consumption of vegetables.
The Society commissioned Julius Maggi, a miller with a reputation as an inventive
and capable businessman, to create a vegetable food product that would be quick

31. to prepare and easy to digest. The results — two instant pea soups and an instant
bean soup — helped launch one of the best known brands in the history of the
food industry. By the turn of the century, Maggi & Company was producing not
only powdered soups, but bouillon cubes, sauces and flavorings.
.Maggi merged with Nestlé in 1947. Buitoni, the authentic Italian brand, which
has been producing pasta and sauces in Italy since 1827, became part of the
Nestlé Group in 1988.
Beverages
Beverages like coffee, tea and health drinks contribute to about 30% of Nestle’s
turnover. Beverage sales registered a 15% yoy growth during 2001. While about
14% of sales come from domestic market, exports contribute to about 16% of
sales.

32. Nestle's Nescafe dominates the premium instant coffee segment. Nestle’s other
coffee brand Sunrise has also been relaunched under the Nescafe franchise to
leverage on the existing equity of the brand. Nestle has focused on expanding the
domestic market through price cuts and product repositioning. However it has been
losing share in the domestic market, where it has a 37% market share. Milo, a
brown-malted beverage was launched in 1996. It has an estimated volume share of
about 3% in the malted food drink segment. Nestle has launched non-carbonated
cold beverages such as Nestea Iced Tea and Nescafe Frappe during 2001.
Nestle is one of the largest coffee exporter in the country. Key export market is
Russia, besides Hungary, Poland and Taiwan. Nestle has received an award for
highest export of instant coffee and highest export of coffee to Russia and CIS for
FY00 and FY01. Turnover contribution from exports registered a 17.5% volume
growth in F12/01. Nescafe sales to Russia accounts for 80% (Rs2.5bn) of Nestlé’s
Rs3bn export turnover.

33.  Major Brands :
 Baby Foods
 BreakfastCereals
 Beverages
 BottledWater
 Chocolate & Confectionery
 Dairy Products
 FoodServices
 Ice Cream
 PreparedFoods
 Pet Care
 Pharmaceuticals
 Cosmetics

34. 5.3 Marketshare-
5.4 Advertising agency –
5.5 Punch line and logo of company –
 Argentina : “Change the day start within”
 Germany : “Give Yourself a break”
 United State : “The Smart Choice”
 India : “Good Food Good Life”

36. Chapter 6
Financial data

37. 6.1 Revenue
Revenue for 5 year-
Interpritation – highest revenue of company is 434,628 in the yr of 2014
sr
no
Year revenue
1 2009-10 255,442
2 2010-11 271,414
3 2011-12 322,075
4 2012-13 376,882
5 2013-14 437,628

38. 6.2 Profitablity of company for 5 year-
Sr
no
Year Profit
1 2009-10 23,899,70
2 2010-11 27,012,80
3 2011-12 32,865,40
4 2012-13 34,570,00
5 2013-14 40,367,50
Interpritation – highest profit of company is 40,367,50 in the yr of 2014
6.3 market capitalization
Sr
no
Year Capitalization
1 2009-10 $52.62B
2 2010-11 $34.62B
3 2011-12 $25.73B
4 2012-13 $22.95B
5 2013-14 $31.76B

39. 6.4 Auditors
Supreetsachdev
6.5 listing status –
 Both NSE and BSE
6.6 script code
 NSE code : NESTLEIND
 BSE code : 500790 Group : A
6.7 Global listing on international stock market
Nestle is listed on New York Stock Exchange (NYSE)
 ISIN NO - INE075A01022
6.8 Share Price
 Face value : 2.00
 Current value : 583
 Share value
o low -566
o high -586
 Profit and volume ratio (%) : 18.29
 PE ratio -19.51

40. Share holding pattern
Holder's Name No of Shares % Share Holding
Promoters 1812022464 73.47%
Foreign Institutions 249751355 10.13%
General Public 127627155 5.17%
Other Companies 97221891 3.94%
Financial Institutions 45828921 1.86%
N Banks Mutual Funds 40271914 1.63%
Foreign NRI 25734958 1.04%
Others 19804251 0.8%
Directors 248185 0.01%
Foreign Industries 26141 0%
Foreign Others 107 0%
%share
promoters
foreign institution
public
financial institution
n banks
foreign nri

41. Chapter 7
Findings

42. Findings
After studied whole information of Nestle ltd. we found that…
1. This company is the largest Food services company into the India.
2. This company is established in 1867 and founder of this company is Mr. Henri Nestlé
3. The business area of this company is all over the World
4. This company is listed on BSE as well as NSE markets.
5. The first company in the world to be assessed at PCMM Level5 in 2001
6. The revenue of this company is increases year by year
7. The company is listed in international stock market
8. Nestle has a strong and well-articulated set of product offerings supported by marketing.
9. Nestle has established its position in the Oil & Gas industry, especially with its major clients,
The total revenue of this company is more than 437.6B in 2014

43. Chapter 8
Conclusion

44. Conclusion
After collecting information of Nestle ltd and studied this information we are conclude
that this is the largest Food service company into the World as well as India and this company is
create good relation with his customers.
Nestle has been known for the process being oriented with focus on quality and cost
saving. Nestle long term strategy to create brand image and new innovation.
When this company working into the market then he collect feedback about his services
to customers and after collecting Feedback Company create changes into the services and he will
get more satisfaction from customer side.
This is the very largest company into the India. There are lot of competitors create
competition with this company and they create new strategy to face this competition very
successfully.
In last we conclude that this company is the biggest company into entertainment as well
as Food sector in India. This company makes very good strategy to create good control into the
market.

45. Chapter 9
Bibliography

46. Bibliography
[1] www.Nestle.com
[2] Times of India (Newspaper)
[3] The economic times (Newspaper)
[4] www.nseindia.com
[5] www.bseindia.com
[6] www.moneycontrol.com
[7] www.wikipedia.com
[8] www.economictimesindiatimes.com