2. What is Social Media?
“Social Media is the democratisation by which anyone can
become a consumer or publisher of content through online
channels. It enables people to share information and engage
in a global real-time conversation.” (Avinash Patil – Vedu)
“Social media is not about what each one of us does or says,
but about what we do and say together, worldwide, to
communicate in all directions at any time, by any possible
(digital) means.” (Michelle Chmielewski – Synthesio)
“Social media is digital content and interaction that is created
by and between people.” Sam Decker – Mass Relevance
3. Social Media is evolving
No one definition
Constantly evolving
It is all ways about people connecting and sharing
4. The different flavours of
Social Media
Social Networks
Microblogs
Forums/Message boards
Wikis
IM
5. Social Media is evolving
Location is much less important
Sharing information can occur instantaneously in real
time.
7. What does Social Media
mean to you?
How do you currently use Social Media?
Facebook
Twitter
Linkedin
People use Social Media differently
Personalised
Customised
13. A Guide to Using Social
Media
Common sense approach
How would you act in a room full of people?
Explore ideas but understand boundaries
Company data
Use to assist your work
Engage in debate and avoid ‘flaming’
14. A Guide to Using Social
Media
C –Common sense
H – Honesty
A – Avoid Arguments
T –Transparency
Full Social Media guidelines document is available
15. A Guide to Using Social
Media
The guide is just the start of the conversation
Everyone has ownership and can contribute to the
guidelines
They will evolve as the business evolves
16. Our very own Social Media
network
Introducing the WaterCooler
Internal communication
Company directory
Customised groups
Other functionality
Idea generation and feedback
And…..
A bit of banter!
17. The WaterCooler
Set up a company profile
Talk and collaborate with others in the business
Keep up to date with company news
Mash-up of Facebook, Twitter and Linkedin
