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The Power of Real Time Social Media

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Awareness, Inc.
Awareness, Inc.

Presented by Authors Beverly Macy and Teri Thompson from Gravity Summit on behalf of Awareness Inc.

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THE POWER OF REAL-TIME SOCIAL MEDIA MARKETING How to Attract and Retain Customers and Grow the Bottom Line in the Socially Connected World Beverly Macy and Teri Thompson of Gravity Summit©
ABOUT THE AUTHORS: ,[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing The Power of Real-Time Social Media Marketing
The New Communications Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Chapter 1: Real-Time Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 2 – Why Now? Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Chapter 3 – The Power of Conversation and Engagement ,[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Chapter 4 - Real-Time Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Chapter 5 – Case Stories – Lessons in Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing Chapter 6 – Analytics and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter 7 – The NEXT Lens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Focus on Chapter 3 – The Power of Conversation and Engagement ,[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Listening in Real-Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
The Conversation is Taking Place With or Without You ,[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
The Power of Conversation and Engagement Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Conversation That Empowers ,[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Conversation That Engages ,[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Conversation That Empowers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Cult of Conversation ,[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Conversation Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Connection Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Community Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Case Story- USA Today: Publishing in Real-Time ,[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Case Story- USA Today: Publishing in Real-Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Case Story- USA Today: Publishing in Real-Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Case Story- USA Today: Publishing in Real-Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Real-Time Conversation Success Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing Blogs
Why is Conversation Important? Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
Today's hottest trends for on-the-spot marketing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing

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The Power of Real Time Social Media

  • 1. THE POWER OF REAL-TIME SOCIAL MEDIA MARKETING How to Attract and Retain Customers and Grow the Bottom Line in the Socially Connected World Beverly Macy and Teri Thompson of Gravity Summit©
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  • 15. The Power of Conversation and Engagement Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing
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  • 27. Real-Time Conversation Success Beverly Macy & Teri Thompson The Power of Real-Time Social Media Marketing Blogs
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Notas del editor

  1. January 21, 2011 January 21, 2011 FLEE stands for… It’s an acronym that Steve Rubel coined to help have a framework for how to get started in this space.
  2. January 21, 2011 January 21, 2011 Headline: “Prepare to be Shocked”
  3. January 21, 2011 January 21, 2011 Headline: “Prepare to be Shocked”
  4. January 21, 2011 January 21, 2011