1. Personalized Patient Media Platform: Medication Adherence Meets Pharma Marketing

2. Program Process At-a-Glance 2. Physician: Invites patient to participate and provides Program Kit 3. Patient: Enrolls and takes first survey via Interactive Voice Response or Web 4. Patient: Takes medication as directed; communicates experience information via follow-up survey(s) 6. Physician & Patient: Receive individualized patient survey reports 5. Patient: Receives education, reminders, other information as appropriate 8. Pharma Brand Team: Receives activity reports, analytic summaries, ROI analyses, & potential medical data publication opportunities 1. Sales Rep: Introduces Physician to the Program 7. Patient and Physician: Establish new and more effective communication during survey results review START

3. Step 1: Physician Explains Benefits of Program Participation to Patients

4. Step 2: Patients Complete Surveys Through Preferred Methods at Regular Intervals

5. Step 3: Patients Receive Reports to Track Their Own Progress

8. What Do Doctors Think? 93% felt the reports provided new information 82% would encourage patients to participate in these programs 61% would like reports for other medications they prescribe 89% would participate in another program 88% would file the reports in the patient’s chart Source: Internal InfoMedics Data, 2007. Doctors participate because it translates anecdotal patient input into more rigorous medical data to drive guideline-based intervention.

9. What Do Patients Think? 66% felt the program would help them better communicate with their physicians 77% would participate again in similar programs Patients participate because they want to provide information to their doctor that will help with their treatment, and also to help others who are suffering. Source: Internal InfoMedics Data, 2007.