user centered icentric icentricity contextonomics user centric icentered contextification return of attention user centricity itom e-government open gov gov 2.0 edemocracy citizen centric do we need to have a user centered paradigm shift user centricity to icentered way about icentric digital advertising web marketing internet new business models user control an itom web fabric attention economy context privacy alternative currency profile harmonization behavioral targeting relevance web ecology transparency return on attention paradigm shift trust food chains social web long tail
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