1. © BRANDA, 2014.
Eieed B Eieed
Brand Identity

2. © BRANDA, 2014.
Classification : Client Use
Version : 1.0
Revision : 0
Date : 21 June, 2014.
Legal
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NoDerivatives 4.0 International
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3. 3© BRANDA, 2014.
Eieed B Eieed Brand Identity
The Story Behind
Eieed B Eieed ( (‫إيد‬‫بإيد‬ is a humanitarian radio show initiative that
gather humanity advocates around to help and support cases of who
are in need. The radio show will start with the beginning of the
month of Ramadan. The show is intended to cover different cases
across Jordan.

4. 4© BRANDA, 2014.
Eieed B Eieed Brand Identity
The Logo

5. © BRANDA, 2014.
The Meaning Within
We wanted the brand to reflect
the following ideals:
- Compassionateness.
- Generosity.
- Humanity.
- Embracement.
- Loving
- Care.
- Understanding.
- Engagement.
Eieed B Eieed Brand Identity
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The Inspiration
Eieed B Eieed Brand Identity
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The Inspiration
Eieed B Eieed Brand Identity
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8. © BRANDA, 2014.
An Iconic Creation
Eieed B Eieed Brand Identity
Help
Community
Now,
let’s speak it out!
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9. 9© BRANDA, 2014.
Eieed B Eieed Brand Identity
Why Is The logo Abstracted?
1. Abstracted image is easy to remember
Simple abstract image is more easier to remember than any other
over detailed images.
2. Abstracted image is unique by its look
it makes it memorable and helps it stand out between other similar
designs.
Why abstracted hands are better than detailed hands?
An abstracted mark takes less time to be viewed and analyized
compared to a pictorial image, which gives the advantge to be
memorized and to deliver the message.
Abstracted mark is unique and different, abstracted mark can
always standout between the crowd and win the challenge of time.

10. © BRANDA, 2014.
Eieed B Eieed Brand Identity
Why Green?
The green color we chose gives the meanings of generosity,
prosperousness and growth. That’s exactly what we need Eieed
B Eieed radio program initiative to be. We need this initiative
to be fruitful and sustainable. Welcome to the world of green.
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Eieed B Eieed Brand Identity