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‫م‬ْ‫ح‬َّ‫الر‬ ِ‫هللا‬ ِ‫م‬ْ‫س‬ِ‫ب‬
ِ‫م‬ْ‫ي‬ ِ‫ح‬َّ‫الر‬ ِ‫ن‬
2
Questionnaire
 Ayman Batool
 20014002-002
Outlines
 Definition
 Types
 Factors affecting
 Structure
 Characteristics
 Sequence
 Construction
 Guidelines
 Advantages
 Disadvantages
3
Definition
 A questionnaire is a means of eliciting the
feelings, beliefs, experiences, perceptions, or
attitudes of some sample of individuals.
 As a data collecting instrument, it could be
structured or unstructured.
4
Types of questionnaires
Open or unrestricted form :
 Calls for free response from the respondent
 There is predetermined set of response
 They provide true, insightful and unexpected suggestions
 Allows for greater depth of response; is difficult to interpret, tabulate, and
summarize.
 An ideal questionnaire contains open ended questions toward end of all
questions
5
Closed form
 Offers respondents a number of alternative replies,
from which the subjects must choose the one that
most likely matches the appropriate answer.
6
Types of closed form of questionnaire
Dichotomous questions:
Respondent to make a choice between two responses such as yes/ no or male/female
Multiple choice question:
Respondents to make a choice between more than two response alternatives
Cafeteria questions :
Respondents to select a response that most closely corresponds to their view.
Rank order questions:
Respondents to rank their responses from most favorable to least favorable
Contingency questions:
A question that is asked further only if the respondent gives a particular response to
previous question.
Matrix questions:
It includes multiple questions and identical categories are assigned .questions are placed
along the top and list of questions down the side
7
Factors affecting questionnaires
 Length of the questionnaire.
 Format of questionnaire.
 Complexity of the questions asked.
 Quality and design of the questionnaire
 Keep options for respondent.
 Response rate.
8
Structure
Opening:
 Show Courtesy
 Awaken the respondents interest on the topic
Early Questions:
 Should be simple, friendly, close ended and easy to respond
Middle Questions:
 Move towards the target questions
Late Questions:
 Ask optional questions like Age, Name etc.
Closing:
 Show gratitude to the respondent
 Leave on a positive notes
9
Characteristics of a good questionnaire
 Deals with a significant topic
 Seeks only that information which cannot be obtained from other sources
such as census data
 As short as possible, only long enough to get the essential data.
 Attractive in appearance, neatly arranged, and clearly duplicated or
printed.
 Directions are clear and complete. Questions are objective, with no leading
suggestions to the desired response
 Questions are presented in good psychological order, proceeding from
general to more specific responses.
 To easy tabulate and interpret.
10
Sequence of questions
 Arranged in logical sequence
 Answer to questions not influenced by previous questions
 Questions should flow from general to more specific
 Questions should flow least to more sensitive
11
Construction of questionnaire
Problem definition
Searching of relevant data
Interviews and reviews
Specific search objectives
Listing of hypothesis
Development of questionnaires
12
Guidelines for preparing questionnaire
 Prepared according with study objective
 Concise, precise and brief
 Criticism from faculty and class members
 Trailing the questionnaire with friends
 Respondents selected carefully
 As par as possible open ended questions should be avoided
 Controversial and ambiguous questions should be avoided
 Getting permission in organization before administering questionnaire
 Try to get the aid of sponsorship
 Mailed questionnaire should have introduction, purpose and directions to fill
the questions
 Abrupt ending of the questions and questionnaire should be avoided.
13
Advantages of questionnaire
 Cost effective
 Easy to analyze
 Less time and energy need to administer
 Reduce bias as interviewer is not present
 Used for large sample size
 Less instructive than face to face interview
14
Disadvantages of questionnaire
 Not suitable for all
 Low response rate
 Mailed questions may filled by some one
 Provides superficial information
 Chances of misinterpretation
 People can lie and answer the questions vaguely.
15
16
17

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Questionnaire

  • 3. Outlines  Definition  Types  Factors affecting  Structure  Characteristics  Sequence  Construction  Guidelines  Advantages  Disadvantages 3
  • 4. Definition  A questionnaire is a means of eliciting the feelings, beliefs, experiences, perceptions, or attitudes of some sample of individuals.  As a data collecting instrument, it could be structured or unstructured. 4
  • 5. Types of questionnaires Open or unrestricted form :  Calls for free response from the respondent  There is predetermined set of response  They provide true, insightful and unexpected suggestions  Allows for greater depth of response; is difficult to interpret, tabulate, and summarize.  An ideal questionnaire contains open ended questions toward end of all questions 5
  • 6. Closed form  Offers respondents a number of alternative replies, from which the subjects must choose the one that most likely matches the appropriate answer. 6
  • 7. Types of closed form of questionnaire Dichotomous questions: Respondent to make a choice between two responses such as yes/ no or male/female Multiple choice question: Respondents to make a choice between more than two response alternatives Cafeteria questions : Respondents to select a response that most closely corresponds to their view. Rank order questions: Respondents to rank their responses from most favorable to least favorable Contingency questions: A question that is asked further only if the respondent gives a particular response to previous question. Matrix questions: It includes multiple questions and identical categories are assigned .questions are placed along the top and list of questions down the side 7
  • 8. Factors affecting questionnaires  Length of the questionnaire.  Format of questionnaire.  Complexity of the questions asked.  Quality and design of the questionnaire  Keep options for respondent.  Response rate. 8
  • 9. Structure Opening:  Show Courtesy  Awaken the respondents interest on the topic Early Questions:  Should be simple, friendly, close ended and easy to respond Middle Questions:  Move towards the target questions Late Questions:  Ask optional questions like Age, Name etc. Closing:  Show gratitude to the respondent  Leave on a positive notes 9
  • 10. Characteristics of a good questionnaire  Deals with a significant topic  Seeks only that information which cannot be obtained from other sources such as census data  As short as possible, only long enough to get the essential data.  Attractive in appearance, neatly arranged, and clearly duplicated or printed.  Directions are clear and complete. Questions are objective, with no leading suggestions to the desired response  Questions are presented in good psychological order, proceeding from general to more specific responses.  To easy tabulate and interpret. 10
  • 11. Sequence of questions  Arranged in logical sequence  Answer to questions not influenced by previous questions  Questions should flow from general to more specific  Questions should flow least to more sensitive 11
  • 12. Construction of questionnaire Problem definition Searching of relevant data Interviews and reviews Specific search objectives Listing of hypothesis Development of questionnaires 12
  • 13. Guidelines for preparing questionnaire  Prepared according with study objective  Concise, precise and brief  Criticism from faculty and class members  Trailing the questionnaire with friends  Respondents selected carefully  As par as possible open ended questions should be avoided  Controversial and ambiguous questions should be avoided  Getting permission in organization before administering questionnaire  Try to get the aid of sponsorship  Mailed questionnaire should have introduction, purpose and directions to fill the questions  Abrupt ending of the questions and questionnaire should be avoided. 13
  • 14. Advantages of questionnaire  Cost effective  Easy to analyze  Less time and energy need to administer  Reduce bias as interviewer is not present  Used for large sample size  Less instructive than face to face interview 14
  • 15. Disadvantages of questionnaire  Not suitable for all  Low response rate  Mailed questions may filled by some one  Provides superficial information  Chances of misinterpretation  People can lie and answer the questions vaguely. 15
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