Living the Lean startup means reducing waste by validating assumptions through experiments and minimizing loop time between building, measuring, and learning. Key techniques for running lean include focusing on validated learning over features, prioritizing metrics that drive action over vanity metrics, using MVPs to test hypotheses, and being willing to pivot based on learning. The goal is to continually learn which solutions best serve customers through iterative experiments.

1. Living
the Lean startup

2. Aymeric Gaurat-Apelli
.NET software consultant by trade (12 years)
Web entrepreneur (8 years)
Currently running http://weekplan.net online weekly planner

3. Running lean means trying to reduce waste.

4. Plan meets market

5. Featuritis

6. To reduce waste you need to recognize
your startup idea is based on assumptions
that need to be validated.

7. Validated learning is the real
measure of progress in a startup

8. Minimize
loop time

9. Experiments
• Pareto principle
• Do things that don’t scale
• Split testing
• MVP / MVF

12. Measuring
• Actionable versus vanity metrics
• Qualitative versus quantitative

13. AARRR

14. AARRR

15. Cohorts
• Grouped by signup week / month

16. Pivots
• Zoom-in pivot
• Zoom-out pivot
• Customer segment pivot
• Customer need pivot
• Platform pivot
• Business architecture pivot
• Value capture pivot
• Engine of growth pivot
• Channel pivot
• Technology pivot
Pivotitis?

17. Questions?
• aymeric@weekplan.net
• Looking for business trainers: people who coach or train leaders and
companies on how to implement their vision.
Example: Simon Sinek
• Looking for mentors: people who have built solutions that change
people’s behaviour
Example: Alvin Singh (CEO PocketBook)