A brief presentation that focused on digital and media relations, especially organization and employee/beneficiary media relations (A Case study of Paradigm initiative).

1. Converting your Network to your Net-worth
Presented by: Olaniyi Trust Ayodele

2.  The world has embraced everything digital
since the inception of the internet
 Early stages of internet usage for most of
people cannot be accounted for – it was
considered a FUN platform.
 It is a contemporary miracle to see how
internet has transformed and connected the
world (Social, Political, Demographic, etc. )

3.  Most people consider this as just the multiple
bars on the top right corner of their devices.
 Network : Interconnected system of things
and people (Word web dictionary)
 As a “Verb”; it means to interact socially for
the purpose of finding useful contacts or
personal advancement.

5.  Social media has become an indispensable
aspect of life in contemporary times.
According to Shneider (2017), 92% of
teenagers are online everyday, and 71% use
more than one social network – In total, 31%
of the global population engages in social
media.
 Paradigm Initiative is an organization that
promotes digital inclusion; this means we are
responsible for a lot of people’s online
presence
 LIFE: Total of 1,302 digitally ready students
graduated (Example)

6.  So far…
 Good impression on Facebook (40,000
followers)
 Good impression on Twitter (9,793
followers)
 Instagram (2,121 followers)- not doing so
well
 We could do much better with our networks
both online and offline to improve
engagements across all our media pages.

7.  Sensitization of program beneficiaries on the
need to extend same opportunities to their
network – (Sharing, Reposts, Retweets,
Comments, etc.)
 Identified opportunities for L&D (More
awareness at centres and clubs about
informative materials on our websites and
media pages )
 Attitude to work/engagement (See
engagements with Org’s content/pages more
as opportunities for your network than cheap
publicity)

8.  More interactive and engaging social media
pages (freebies, funny/appreciative remarks,
etc.).
 Groups: Alumni forum, LIFE centres,
Techtiary clubs, Magoyi (Facebook now
allows integration of Groups under Pages).
 Hashtags (Publicize existing hashtags, to
avoid multiple).
 Promotions and Campaigns (After establishing
good network, everybody pays for publicity
sometimes).

9. Your network is your net-worth, if you
maximize opportunities presented for both you
and your network – Celestine Ukpere