5. ESTAB LISHED: 1933
TYPE : PUBLIC COMPANY
INDUSTRY : CONSUMER GOODS.
HEADQUARTERS : MUMBAI ,MAHARASHTRA,INDIA.
KEY PEOPLE : HARISH MANWANI(CHAIRMAN)
SANJIV MEHTA(MD & CEO )
PRODUCTS : BEVERAGES,FOODS,CLEANING AGENTS
PERSONAL CARE AND WATER PURIFIERS.
REVENUE : INR 31,425 crores (US$5.2billion) (2015-2016)
NET INCOME : 4,928 crore (US$672 million) (2015-2016)
NO. OF EMPLOYESS : 18,000 (2016)
WEBSITE : www.hul.co.in
6. Hindustan Unilever Limited (HUL) is the largest FMCG
company in India.
It is owned by the British-Dutch company “Unilever and has
about 62% majority stake in Hindustan Unilever Limited .
Its products include foods, beverages, cleaning agents and
personal care products.
It is headquartered in Mumbai, Maharashtra, India.
Hindustan Unilever Limited has over 35 brands spanning 20
distinct categories.
As per Nielsen market research data , two out of three Indians
use HUL products.
A heritage of over 80 years in India.
7. Hindustan Unilever Limited was established in 1933 as Lever
Brothers India limited by Lever Brothers.
In 1956, it became known as Hindustan Lever Limited, as a result of
a merger between Lever Brothers , Hindustan Vanaspati Mfg. Co. Ltd
and United Traders Ltd.
The company was renamed in June 2007 as Hindustan Unilever
Limited.”
8.
9. Board Of Directors
Mr. P. B. Balaji (46)
joined the Company as a
Management Trainee in
May 1993 .
Mr. Harish Manwani (62)
assumed charge as the
Non-Executive Chairman of
the Company with effect
from 1st July, 2005.
Mr. Sanjiv Mehta (56) joined the
Board of the Company in October
2013.
Mr. Pradeep Banerjee (57) joined the
Company as a Management Trainee in
1980.
10. MERGERS :
The FIRSTWHILE TATA OIL MILLS COMPANY(TOMCO) IN
1ST APRIL,1993
BROOKE BOND LIPTON INDIA LIMITED(NNIL) IN
1ST JANUARY , 1996
POND’S (INDIA) LIMITED IN, 1998
11. BROOKE BOND
LIPTON
POND’S (INDIA) LIMITED
LAKME LIMITED
MODERN FOODS
INDULEKHA OF MOSONS EXTRACTIONS PVT LTD.
12. HUL JUNE QUARTER NET PROFIT IS 11.74
BILLION RUPEES;
JUNE – QUARTER NET SALES FROM
OPERATIONS 79.88 BILLION RUPEES.
13.
14. PUSHING CONSUMER FOR MORE USAGE .
HIGHLIGHTING BENEFITS.
BIGGER, BETTER AND FASTER INNOVATIONS.
COMPELLING COMMUNICATION.
FOCUS ON RURAL AREA.
CHARM OF STARS.
15.
16.
17.
18.
19.
20.
21.
22. HUL is the marketer leader in Indian consumer products with
presence in over 20 consumer categories such as soaps, tea,
detergents and shampoos amongst others with over 700
million Indian consumers using its products.
The company has a distribution channel of 6.4 million outlets
and owns 35 major Indian brands. Its brands include :
40. • HUL is committed to operate and
grow its business in a socially
responsible way.
• Our vision is to grow our business
whilst reducing the environmental
impact of our operations and
increasing our positive social impact.
41. Providing education on health and hygiene.
Women empowerment.
Water management.
Rehabilitation of special or underprivileged children.
Care for the destitute and HIV-positive.
Rural development.
Plays activate role in natural calamities.
42. THE PROJECT SHAKTI
SWACHH AADAT
SWACHH BHARAT
HAND WASHING BEHAVIOUR
CHANGE PROGRAMME
43.
44. Hindustan Unilever Limited is a most admired FMCG company of
India.
HUL has market share of 36% in India.
Strong marketing strategies.
Touches the life of every 2 out of 3 Indians.
Deals in wide range of product.
45. Strong parentage
company
Unmatched
distribution network.
CSR
Wide range of
products.
Strong Brand Image
Innovation and R&D
strength.
Huge market
Increasing
purchasing power
New mergers and
acquisitions.
Competition from
other FMCG
companies.
Unbranded and local
products.
High cost.
Poor pricing policy.
Not focus on upper
class population.
STRENGTHS
WEAKNESSES THREATS
OPPORTUNITIES
