2. Quick version
• Business idea
Byggmax is selling building materials of
good quality, at lowest possible price
• The concept:
– Price leadership
– Fast and easy to shop
– Efficent delivery model
– Entrepreneurial and cost conscious culture
– Focused assortment
3. BYGGmax concept
Entrepreneurial,
cost conscious culture
Price leader with
indiscriminate prices
BUDGET
0%
10%
20%
30%
40%
50%
60%
70%
BYG
G
m
ax
Bauhaus
C
heapy
K-R
auta
H
ornbach
Beijer
C
oop
Bygg
O
ptim
era
Silvan
W
oody
Men Women
Which DIY retailers do you
think fit: Low price?
Source: Vi i Villa, 2008
P
Fast and convenient
shopping
Efficient operating
model
Introduction
Distinct product
offering
Roof tiles
Insulation
Impregnated timber
Window
Door
Sawn wood
Drainage
Ceiling paper
Paint
Inner door
Drain pipe Flooring
6. Fast and easy to shop
Drive-in
Easy to access
and load your
car/truck
Cars allowed in
the yard and the
cold storage
Measuring zone
with handheld
computer
Can borrow
”släp”
7. Focused assortment,
Turnover per
SKU
Number of SKUs in the
market
Standard assortment– 2500 SKUs
Ordering assortment – 5000 SKUs
We will continue to broaden the assortent on-line,
where the tail sells!
8. December, 2013
8
A new web platform was launched
during the quarter.
The new platform, which has a
substantially raised performance to the
previous platform, allows an expanded
range on the website and simplifies
navigation.
Byggmax
Modern web platform
9. Efficient delivery model
Full truck directly to store
Supplier
Central administration
Store
Goods reception
Centrally
controlled store
model, as pure
as it gets
10. June, 2013
10
Byggmax
Byggmax finalist in Swedish Lean Awards 2013
Being a company that works according to the Lean
model involves working actively with resource
efficiency and minimizing waste.
“We are proud to be in the final of the Swedish Lean
Awards 2013. The concept behind lean forms part of
our set of values, the Byggmax Spirit. It is a source of
pride among our employees, who apply this approach
daily, and proof that we are proceeding in the right
direction, although we are aware that it is a never-
ending journey,” says Magnus Agervald, CEO of
Byggmax.
Byggmax’s focus on lean is an extension of the work
that the company initiated at its inception 20 years
ago and one of the reasons the company has been
able to enjoy such strong growth in recent years and
now has more than 100 stores.
11. December, 2013
11
We gathered all
permanent employees
at a major conference
on November 16-17 in
2013, to draw up a new
set of values.
The conference was a
great success and
generated a lot of
energy and
enthusiasm.
Byggmax
Byggmax is a value driven company
12. Entreprenurial cost conscious culture
•The ”Byggmax spirit” is an important part of
our culture
•Key words are
–Responsibility
–Customer first
–Having fun and acting fast
–Development
–Low costs
–One for all, all for one
13. Goals for the future
• Store expansion
The stores will always be the
most important place, where
we meet the customers
• Largest DIY store on
internet
Our brandname, well visited
website and store network
will allow us to achieve this
Now Goal
Sweden 72 95
Norway 27 60
Finland 13 25
Total 112 180
16. Hornbach kompakt
• New Hornbach concept, with less space
• 33% of the space is a showroom, 67% is a warehouse
• Use barecode scanning for price and product information
• Internetstations give access to the entire Hornbach assortment,
everything is not on display
• Warehouse articles can be collected directly at the store
• Ordering articles can be collected at store, or will be sent directly
home
July, 2010
16
17. Assortment in an e-world
• Over time, more and more of the sales will move on-line also in
DIY
• Assortment in itself is positive for conversion/sales on internet
• Assortment can be confusing for the customers, if the webpage
is not structured enough
• For a small store, the physical assortment can be
complemented with the on-line assortment, creating a powerful
combination
• Some product categories are costly to transport, here all
retailers with stores can use existing flows for cost efficient
solutions in ordering assortments
