Hector Taylor, Director, Martrain and Qabil Shah, head of EUC Marketing for Northern Europe, VMware

1. Case Study:
VMware Healthcare
Multi Channel
Marketing Programme
March 2015

3. Contents
Business drivers behind the programme
Different elements
The results
How the programme came together

4. Background & Business Drivers

5. Background & Business Drivers

6. Background & Business Drivers

7. Media Audit

8. Events

9. Profiling and telemarketing

10. The Online Experience
Personal URL
Objective to put into place a PURL for our
target healthcare professionals
A single microsite where we will provide
all relevant content
Impact & Measurement We will be able to track
usage by Health Care Trust & Individuals

12. Channel Partners Marketing

13. Content & Collateral

18. Results